Event Recaps
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Data Doesn’t Make Decisions
Event Recaps March 23, 2023Pearle Vision, a true challenger brand, explored how it continues to drive an unprecedented level of success through its focus on activating against insights that in some cases went against what the data said to do.
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ESPN: A Journey at the Top of Sports Media
Event Recaps March 23, 2023Learn how ESPN has cultivated a relationship with sports fans through the years.
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göt2b’s Self-Expression Summit in the Metaverse
Event Recaps March 23, 2023At an ANA Members-Only Conference in March 2023, hair coloring and styling brand göt2b described an event that it held in the metaverse to appeal to and support the needs of generation Z.
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How the Industry Can Better Market Marketing
Event Recaps March 23, 2023Learn how AEF's “You Might Be a Marketer” campaign on campuses is showing that the skills students need for a successful career aren't totally unfamiliar to them.
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L’Oreal’s In-Housing Evolution
Event Recaps March 23, 2023L’Oreal discussed the structure of its in-house agency and shared case studies that demonstrate its benefits.
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Mini: The Only Car That Comes Standard with Friends
Event Recaps March 23, 2023MINI fosters a community around events, rallies, and owner videos. Learn how MINI has built a strong brand personality which makes “fun” the #1 reason for purchase.
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The World’s Most Moving Advertising: How Coldwell Banker Real Estate Uses Emotion to Make People Move
Event Recaps March 23, 2023Coldwell Banker Real Estate shared how it uses emotions to compel home buyers and sellers to transact with the brand.
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We Are the New York Liberty: Recognize What Makes Us L.O.U.D.
Event Recaps March 23, 2023The New York Liberty’s language is designed to perfectly balance form and function. They empower the fan by informing them. They empower the player by putting them in spotlight. In this session, learn how the New York Liberty use storytelling to drive impact.
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“Retail Media Network” Study and “Cost of Agency Pitching” Preview
Event Recaps March 22, 2023In this session, ANA staff provided updates on published and upcoming industry reports on retail media networks (RMNs) and the RFP process.
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Aetna: Media’s Perspective on Transparency
Event Recaps March 22, 2023Aetna’s Jose Diaz discussed how his brand evaluates media transparency and shared his own advice and some lessons he learned during Aetna’s pursuit of a fully optimized programmatic media buying strategy with its agency partners.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Event Recaps March 22, 2023AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Building Brand Growth with Diverse Creators
Event Recaps March 22, 2023Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Event Recaps March 22, 2023The V Foundation presented on a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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How Akamai Rediscovered the "Why" of its Business
Event Recaps March 22, 2023Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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Humanizing Tech: For People, About People, With People
Event Recaps March 22, 2023To overcome the challenge of authentically embodying its purpose, Publicis Sapient worked with an Academy Award-winning director to launch a production house that creates short documentaries highlighting how customers’ lives have been improved by technology solutions without directly mentioning the brand.
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Maintaining Brand Strength with an Ever-Changing Consumer Base
Event Recaps March 22, 2023Even for products and services with short timelines for usage, relationship marketing is an important tool.
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Soylent’s Drive for More Sustainable Nutrition
Event Recaps March 22, 2023CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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Taking Sports and Gaming to the Next Level
Event Recaps March 22, 2023BetMGM shared how it is pioneering the online gaming industry by employing an omnichannel approach that has helped grow and retain their market leader position, driving customer engagement through all product verticals.
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The Data That Proves the Need for a Relationship Marketing Strategy
Event Recaps March 22, 2023In this session, learn about some of the most important stats to help bolster your relationship marketing strategy and hear how brands such as Starbucks, American Airlines, and HGTV are succeeding in building deeper connections with their total addressable audience.
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A Turning Point for Patagonia
Event Recaps March 21, 2023Vincent Stanley, director of philosophy at Patagonia, described one of the key moments in his organization’s embrace of its brand purpose.
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