Event Recaps
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HRC: The Reality Flag for the LGBTQ+ Community
Event Recaps January 12, 2023The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.
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Correlating Customer Experience with Economic Returns: A CX ROI Framework — Prudential
Event Recaps December 15, 2022Customer Experience (CX) is a key market differentiator and growth driver for Prudential. Learn how Prudential Marketing analytics, in alignment with Finance and the business teams, established a robust and standardized framework for evaluating CX Returns that can be replicated across its multiple businesses.
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Harnessing the Full Potential of Marketing Mix Models: How Attention, Creative, and Audience Personalization Can Drive ROI
Event Recaps December 15, 2022In this session, learn how PepsiCo has reinvented the use of marketing mix modeling and developed a proprietary system called the "ROI Engine" to measure the ROI of full funnel marketing campaigns and inform annual plans with its channel level predictive engine.
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Staying on the Cutting Edge Through Excellence in Analytics Adoption at Hilton
Event Recaps December 15, 2022In this session, Hilton shared how they drove adoption of Commercial Mix Analytics and Live Modeling solutions across the organization in a very short timeframe, across multiple stakeholder teams.
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Transform Your Measurement Framework
Event Recaps December 15, 2022As consumer behavior shifts, brands need to reevaluate their marketing strategy to meet changing needs. Marc Vermut with Neustar, a TransUnion company, discussed how to establish a strong foundation to navigate these changes and how to develop an effective measurement framework to drive your business forward.
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Disability Visibility in the Workplace
Event Recaps December 13, 2022Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.
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Diversity, Equity, and Inclusion — Double Down or Risk Survival
Event Recaps December 13, 2022In this session, learn the difference between having a DE&I strategy and leading with intentionality. Now is the time to double down on DEI efforts, set aggressive goals, and drive accountability.
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Scaling Excellence by Merging Global Capability Development with Local Marketplace Expertise
Event Recaps December 9, 2022The J&J Consumer Health department and Consumer Experience Organization shared its vision and global approach to harnessing data, technology, consumer experience, and process innovation to deliver personalized experiences and loyalty.
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What 88,126 Consumers Say About Brand Loyalty Today
Event Recaps December 9, 2022The Brand Keys 2022 Loyalty Leaders List examines best-practice guidelines for brand engagement, customer loyalty, and better brand bottom lines.
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Ask a Futurist
Event Recaps December 8, 2022At a December 2022 meeting of the ANA Marketing Futures Committee, futurist Brian David Johnson described his approach to forecasting.
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Building a Fresh Customer Experience for an Old Brand on a Shoestring Budget
Event Recaps December 8, 2022Formica shared how it transformed its customer experience with a shoestring budget of less than $75,000.
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Deepfakes, Real Threat: Understanding Synthetic Media, Disinformation, and Brand Risk in the New Era of AI
Event Recaps December 8, 2022As AI democratizes content creation, YouTubers, TikTokers and everyday consumers will have the power to create incredibly realistic content that puts brands in the absolute worst of imaginary contexts.
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Driving Toward a More Sustainable Future as a Leading Ingredient Brand
Event Recaps December 8, 2022The LYCRA Company discussed its efforts to achieve sustainability as well as how it has marketed those efforts.
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One Company, One Voice — The Push and Pull of Branding in a Global Company
Event Recaps December 8, 2022This session leveraged case studies from renowned brand Intel, including their global campaign, “How Wonderful Is That?”, as well as their Intel vPro commercial segment campaign on “IT Heroes.”
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Promoting Paper Packaging’s Recyclability
Event Recaps December 8, 2022The Paper & Packaging Board shared how it employed on-box messaging and an inventive conference exhibit to promote the use and recycling of paper packaging.
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The CMO Scorecard: The Three Components of Performance Branding
Event Recaps December 8, 2022In this session, learn about LinkedIn's approach to measuring brand advertising, which leans on decades of research into ad effectiveness and applies those lessons to the measurement of three key components, which together neatly form the acronym "CMO" — Creative, Media, Outcomes.
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The Roadmap for Data Transformation and Creativity
Event Recaps December 8, 2022According to Invesco's Emily Pachuta, modern marketing means knowing your client from a data perspective, then framing your message and creativity around emotional connectivity. To make that happen you need a roadmap that outlines the people, process, and technology and brings all three together.
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Advertising Winners and Losers: Predictions for 2023
Event Recaps December 7, 2022Laura Martin of Needham & Company projected future winners and losers in the world of advertising.
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Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores
Event Recaps December 7, 2022Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.
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Eight Questions to Guide ESG
Event Recaps December 7, 2022Insurer AXIS shared questions and tips to help guide organizations’ approach to ESG.
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