Event Recaps
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LEGOLAND Resorts Commitment to Neurodiversity and Accessibility
Event Recaps April 11, 2023Among other vital efforts, LEGOLAND Resorts discussed how it has been developing rides thinking about the importance of kid accessibility.
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Accountability in Marketing Operations
Event Recaps April 5, 2023Marketing Operations has the unique advantage of sitting at the center of the marketing ecosystem, strategically placed to align marketing priorities across numerous departments. Grant Thornton led a roundtable discussion in which members shared their successes and challenges in governing accountability.
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How to Create a Marketing Operations Strategy During Economic Uncertainty
Event Recaps April 5, 2023Dr. Debbie Qaqish of The Pedowitz Group provided actionable insights on creating a comprehensive revenue marketing operations strategy that will enable your organization to align its marketing activities with its overall business objectives, improve operational efficiency, and drive revenue growth.
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Nationwide: Why Marketing Operations Is on Your Side
Event Recaps April 5, 2023Nationwide Marketing is in year three of its operations journey. Marketing Operations has moved from a small team working to get established to a phase of growth in size and expansion of responsibilities.
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Anywhere Real Estate: The Far-Reaching Capabilities of In-House Video Production
Event Recaps April 4, 2023The Studio is the in-house creative agency for Anywhere Real Estate and its brands. Hear from Creative Content Director Jennifer McGuire and Video Production Manager Dana Jennings about their process for ensuring video jobs stay on track and on budget.
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Cleaning Up with a Clean Room
Event Recaps March 31, 2023Reckitt's Imteaz Ahamed discussed the importance of data clean rooms.
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Demystifying Personalization at Scale
Event Recaps March 31, 2023Scaling personalization, in the most simplistic form, requires building a foundation that begins with data and the ability to surface the insights provided by the data to deliver meaningful and relevant experiences to an individual.
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Leveraging Marketing Technology to Deliver a Connected Guest Experience
Event Recaps March 31, 2023Deena McKinley, chief experience officer at Papa Gino’s, talked about how the evolution and role of marketing technology is critical in a world where customer experience is everything.
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Extended Stay America Adopts a New "Genuine Goodness" Brand Identity
Event Recaps March 30, 2023At a March 2023 meeting of the ANA’s Brand Management Committee, Extended Stay America described its journey to a new brand positioning.
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Folgers Rebrands Itself for Younger Consumers, Enlisting the Aid of Joan Jett and Trombone Shorty
Event Recaps March 30, 2023Folgers showcased a campaign designed to attract younger consumers to the coffee brand with a retooled version of the classic Joan Jett song “Bad Reputation,” among other tactics.
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How Crazy Is Your Agency? And Why?
Event Recaps March 30, 2023AgencyAgile described how the chaos and inefficiency endemic to many marketing agencies results from three main difficulties, namely, the difficulties that agencies face in understanding, coordinating, and effectively empowering staff.
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A Conversation with the Co-Chairs of the ANA Content Marketing Committee
Event Recaps March 28, 2023ANA Content Marketing Committee Co-Chairs John von Brachel of Novartis and David Brown of Knotch Inc. discussed trends in content, including how individuals with a media background can succeed in content marketing, how content teams can achieve brand differentiation, and how agencies fit into the content marketing ecosystem.
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CVS Health: Using Content Marketing to Empower Customers
Event Recaps March 28, 2023In this session, learn how CVS developed a strategy to use content marketing to educate customers, empower them to make choices to suit their circumstances, and move them through the conversion funnel.
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The American Heart Association: A Unique Success Story Built on Two Words
Event Recaps March 28, 2023The American Heart Association reviewed how it went from having no content strategy to becoming a content powerhouse. The organization’s presentation covered how the content team was put together, key partnerships for amplifying reach, and how the strategy has evolved to incorporate multimedia.
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Using Content to Support an Independent Salesforce at Mary Kay
Event Recaps March 28, 2023Mary Kay described the campaign it is launching to celebrate the organization’s 60th anniversary and its legions of independent entrepreneurs.
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Breakthrough Strategies for the Metaverse
Event Recaps March 24, 2023More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about e-commerce, executives from SuperAwesome and PMG explored how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
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Ford and MAX: Accelerating Cultural Relevance and Measurability
Event Recaps March 24, 2023Ford shared how its partnership with Music Audience Exchange (MAX) is helping to solve the challenge of creating a consistent national brand message that ultimately converts brand awareness into leads, test drives, and sales.
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How Influencers Are Helping The Fresh Market Become One of America's Most Loved Brands
Event Recaps March 24, 2023A major part of The Fresh Market's marketing strategy is to leverage a portfolio of 300 influencers to drive new product launches, create more store awareness, and scale its brand. Learn the strategy of how The Fresh Market manages its portfolio of influencers and measures the results of its efforts.
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Ally’s Agile Framework for Building an In-House Agency
Event Recaps March 23, 2023Ally shared its agile framework and journey for building its in-house agency.
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Compliance and Risk Management in the New Privacy Environment
Event Recaps March 23, 2023Consumer data privacy regulations have been proliferating across the U.S., with the CCPA having led the way and new statutes in many states having more recently been passed. The ANA’s Legal Affairs Committee convened a panel to help marketers and their partners respond to this raft of legislation and its implications for dealing with vendors.
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