8:00—9:30 a.m.: Breakfast

9:30–10:30 a.m.: Panel and Discussion

Following the release of Ad Net Zero and GARM’s first edition of a common media emissions methodology for advertising supported by industry bodies including the ANA, the ANA Sustainability Committee will host a critical discussion on how brands, agencies, and the media supply chain can collectively take immediate action to lessen the environmental impact of their media planning and buying strategies including digital, print, OOH, and others.

This panel, moderated by Ad Net Zero’s U.S. director John Osborn, will feature Innovid's vice president of Agency Partnerships Dave Fahey and Dr. Stephanie Gutnik, Global Chief Strategy Officer at Billups, alongside a leading brand. These experts, who stand at the intersection of business growth and emissions reduction, will demonstrate how different channels contribute to sustainable media strategies that effectively reach target audiences.

10:30 p.m.–12:00 noon: Networking

This session will include time to meet other members of the ANA sustainability community in person before the full Masters of Marketing conference kicks off on October 23. Please join us for this opportunity to connect in person with fellow ANA members who are investing in growth-oriented sustainability outcomes and enjoy breakfast, discussion, and networking.

Speakers

John Osborn was appointed as the Director for Ad Net Zero in the United States in late 2022. Originally launched as a global program in the UK, ANZ has grown to over 100 supporting companies in the US market in just over a year. Under John's leadership, ANZ's mission is to leverage the power of its supporters, alongside all the players in the advertising and marketing space, to advance sustainability across the industry and offer the tools, frameworks, and education to empower companies to drive their efforts around sustainability forward.

Prior to ANZ, John was CEO of OMD in the US for over five years from 2017 until late 2022. John's experience also includes 25 years of service at BBDO NY, where he served as President & CEO for 13 consecutive years prior to moving to OMD. John has a wide array of non-profit board experiences including the American Red Cross of GNY, Global Dignity, Police Athletic League, Ad Council, Christopher & Dana Reeve Foundation, AAF and more.

Dr. Stephanie Gutnik is the Global Chief Strategy Officer at Billups, where she transforms macro and micro elements of the business to foster growth and promote increased adoption of OOH in the marketing sector. With a distinguished career spanning marketing, product (particularly programmatic), sales, business development, and academia, Stephanie is renowned for her expertise in emerging media and trends, specifically related to OOH. Stephanie is a sought-after public speaker, discussing marketing and business transformation at international events situated in London and Dubai to São Paulo and New York. A recipient of awards acknowledging her contributions made in a short time (including the OAAA Rising Star Award and inaugural WOO Rising Star Award), Stephanie has volunteered on committees across industry associations and currently sits on two Boards of Directors. Stephanie graduated with a BA from McGill University and has a MBA and doctorate from Edinburgh Business School.

Innovid’s Vice President of Agency Partnerships, Dave Fahey has more than 20 years of experience in the AdTech industry, with a proven track record of building successful Agency HoldCo partnerships, which include implementing complex commercial frameworks and go-to-market strategies. With a deep expertise in the digital landscape and an understanding of ever-evolving technological advancements, Dave has consistently driven growth and delivered outstanding results throughout his career. Dave is renowned for his exceptional leadership skills, having built and led high-performing teams in the U.S. and globally at DoubleClick, Marin Software, Google, and most recently, Viant.