Event Recaps
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Using A/B Split Testing to Optimize Your Email Performance: A Hands-On Approach
Event Recaps February 7, 2023For more than 20 years Jeanne Jennings has been helping consulting clients optimize the bottom-line performance of their email marketing programs with A/B split testing. Jennings discussed how to enhance email marketing.
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Why Email Is Critical to Your Relationship Marketing Strategy
Event Recaps February 7, 2023Marigold and Email Connect reviewed how email has become a key for relationship marketing and provided real-world case studies on how other brands have used the channel to successfully build stronger customer relationships.
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Make Every Customer Interaction Count in the Digital Experience Funnel
Event Recaps February 6, 2023SAP’s Zev Krauss and Nicole Bohorad shared how they analyze and assess SAP’s end-to-end consumer journeys to determine how to create seamless user experiences that optimize digital marketing efforts to better achieve business goals.
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TikTok Influencers: A Winning Ingredient for DiGiorno
Event Recaps February 6, 2023DiGiorno partnered with a diverse team of TikTok influencers, empowering them to create original content related to the brand’s new product. The result was a campaign that drove a 13 percent increase in new customer acquisition from the brand’s competitors.
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Balancing In-Housing and Outsourcing at Upwork
Event Recaps February 2, 2023Patrick Holly, executive creative director at Upwork, shared his in-house team’s approach to working with external agencies, identifying three types of projects that most benefit from the arrangement.
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How to Manage, Motivate, and Inspire Agencies
Event Recaps February 2, 2023Flock Associates offered advice on how clients can improve their working relationships with agencies and shared nine tips for motivating and inspiring those agencies.
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How a Nonprofit Attributed Mail as an Effective Channel to Reach Younger Donors
Event Recaps February 1, 2023In this session, Moore shared how getting a holistic view of attribution can help nonprofits reach younger donors.
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Innovative Data and Direct Marketing Trends Going into 2023
Event Recaps February 1, 2023In this session, Quad, a commercial printing, marketing strategy, and management services company, shared five direct mail trends emerging in 2023.
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Out of Stock, Out of Mind — How ASICS Won Back its Customers
Event Recaps February 1, 2023ASICS shared different ways brands handle online out-of-stock SKUs and how the company improved its customer retention and conversion rate by notifying consumers when out-of-stock products are available.
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Making the Most of Retail Media Networks in the Highly Competitive CPG Landscape
Event Recaps January 26, 2023William Lee, Senior Manager, Retail Media at Henkel North America, shared how this leading CPG company unlocks the enormous promise and full potential of RMNs to create seamless omnichannel shopping experiences that fuel growth across three business divisions.
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Marketers Are Scared of Retail Media
Event Recaps January 26, 2023Forrester shared insights on how marketers, retailers, and consumers feel about retail media networks.
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Retail Media Networks Beyond CPGs
Event Recaps January 26, 2023Ian Freitas, global retail and channel marketing director at Intel, shared how his brand has successfully leveraged retail media networks to drive consideration and sales, despite not being a traditional CPG business.
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Retail Media: The Power of Customer Insights
Event Recaps January 26, 2023Walmart Connect explored how brands can leverage the deep customer insights that retail media networks provide to inform their marketing strategies.
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2023 Economic Outlook for Marketing and Advertising
Event Recaps January 19, 2023Dan Salmon from New Street Research provided an update on the economy, how it is impacting the marketing and advertising industry, and what to expect in 2023.
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2023 State Legislative Kickoff
Event Recaps January 19, 2023ANA's Travis Frazier discussed legislative issues coming up in 2023 including state privacy laws.
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HP: The Supplier Diversity Journey
Event Recaps January 19, 2023HP has made incredible strides in supplier diversity, but there is still a determination to scale supplier diversity efforts to even greater heights. In this session, learn how HP started this journey, where they have found success, and how they hope to continue exceeding expectations.
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The FTC’s Updates to the Green Guides
Event Recaps January 19, 2023Designed by the FTC to offer guidance on the use of environmental marketing claims, the “Green Guides” are shortly set to be revised, and the FTC is seeking public comments. Law firm Reed Smith’s John Feldman provided an overview of some of the areas on which the FTC is seeking those comments.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Event Recaps January 18, 2023Milton Hwang provided an updated definition of the work of marketing operations professionals.
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Operationalizing Marketing Innovation
Event Recaps January 18, 2023Brendon Derr of Onward Imagine and Jennifer Krempa of LeapPoint offered some high-level advice to marketing operations professionals for how they can use their expertise to help drive innovation for their organizations.
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Fostering a Safe Work Culture for LGBTQ+ Talent
Event Recaps January 12, 2023Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.
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