Event Recaps
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How Hard Rock Leveraged Data to Create Its First-Ever Enterprise-Wide Loyalty Program
Event Recaps April 14, 2023Hard Rock and its agency partner Gale reviewed keys for success, challenges faced, and how data was key in building and launching a unified loyalty program that serves more than 10 million users.
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How Marketers Are Using ChatGPT Across Digital and Social Media
Event Recaps April 14, 2023Insider Intelligence’s Zak Stambor outlined some of the ways in which marketers can use generative AI tools right now and discussed a key watch-out for those planning to leverage the technology in their marketing efforts.
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How the Bay Club Drove Membership with a Web Series
Event Recaps April 14, 2023The Bay Club provided an overview of its web series Marissa Tries, which helped recoup business lost during COVID-19. The brand covered how the series was developed, how episodes were produced, and what the show’s communication strategy was.
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Privacy and Personalization in the Gaming Space
Event Recaps April 14, 2023Cary Tilds, chief strategy officer at Frameplay, discussed the consumer risks of privacy and personalization in the gaming space, and advertising opportunities (targeting, content, measurement) that respect gamers' privacy while enhancing the gaming experience.
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The Power and Potential of Performance AI for Marketing and Customer Connect
Event Recaps April 14, 2023In this session, learn why the real current power of AI is in its ability to source massive amounts of data and automate collection and rationalization through things like natural language and machine logic.
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Future-Proofing Your Marketing Strategy
Event Recaps April 13, 2023The proliferation of paradigm-shifting technologies such as VR, AI, blockchain, and 5G (to name but a few) requires massive adaptations from marketers, as they will have to reinvent their discipline to keep up. To assist marketers with this task, Mastercard’s Raja Rajamannar offered five tips.
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How GM Puts Trust at the Center of All It Does with Data
Event Recaps April 13, 2023General Motors shared five principles that guide its approach to putting the cultivation of consumer trust at the center of its approach to responsibly collecting, stewarding, and capitalizing on data to provide the contextual experiences that customers increasingly expect from brands.
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How PepsiCo Is Writing the Playbook for Clean Room Success
Event Recaps April 13, 2023PepsiCo’s Data & Analytics team, Mark Risis and Greg Carr, as well as Matt Kilmartin, cofounder and CEO of Habu, shared perspectives on the state of the clean room market, use cases and the value they deliver, and how PepsiCo is leveraging the technology to fuel digital transformation.
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Kimberly-Clark’s Five-Stage, Data-Focused Digital Transformation
Event Recaps April 13, 2023Kimberly-Clark described the five stages of the largely completed digital transformation it has undertaken, which is enabling it to capitalize on data to establish direct relationships with consumers — relationships that are otherwise easily erased for CPG brands by retail intermediaries.
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Next-Gen MarTech: What You Need to Know Right Now
Event Recaps April 13, 2023At a session of the 2023 ANA Masters of Data and Technology Conference, HubSpot’s Scott Brinker discussed how developments in three areas are revolutionizing marketing technology, with those three areas being data, “composability,” and AI.
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Passion and Creativity + Data and Technology = Long Term Sustainable Growth
Event Recaps April 13, 2023Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
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The Future of Business Is AI or Obsolete
Event Recaps April 13, 2023In this session, Marketing AI Institute explored how AI will impact marketing, the creative economy, and business decision making.
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The Rise of Clean Rooms: The Evolution and the Opportunity for Disney
Event Recaps April 13, 2023In this session, Disney Advertising discussed its clean room solution and how it is leading the way with its in-house, insights-focused offerings.
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Beyond the Algorithm: How Little Caesars Made TikTok Work for Them
Event Recaps April 12, 2023Raquel Werner, Brand Manager, Consumer Engagement at Little Caesars, and Jessica Kingman, Director of Strategy, Social Platforms at McKinney, talked about how they were able to stay true to the Little Caesars’ brand DNA and authentically connect with a brand new audience on TikTok.
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Data-Driven Marketing Analytics in a Changing Ecosystem
Event Recaps April 12, 2023Your marketing analytic environment needs to integrate seamlessly with your marketing tech stack and help you solve business problems. Acxiom’s Dean Westervelt shared how brands harness data to increase marketing effectiveness and impact the bottom line.
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How Best-in-Class Insights and Analytics Leaders Drive Revenue with AI-Powered Data
Event Recaps April 12, 2023Disney Parks’ Director of Customer Engagement Delivery and Analytics, Bridgette Rippel Vargas and Ericka Podesta McCoy, Chief Marketing Officer at Resonate, discussed how to leverage Al-powered data to facilitate more effective decision-making across the organization.
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How Lenovo Scored Social Media Accounts to Improve Content Performance
Event Recaps April 12, 2023Lenovo's Social Media Health Index created a scoring system that identified problem areas in social content strategies and gave social leads specific actions to improve performance.
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How NASCAR Is Attracting Next Gen Racing Enthusiasts
Event Recaps April 12, 2023NASCAR discussed how it is executing its influencer marketing strategy to attract the next generation of diverse racing enthusiasts.
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The Outlook for Data Analytics
Event Recaps April 12, 2023In this session, Winterberry Group shared insights on understanding the latest trends and dynamics shaping how companies are leveraging marketing analytics and the investments that will be required to effectively become an analytics-driven organization.
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Basketball Is for Everyone
Event Recaps April 11, 2023The NBA shared how it’s helping to drive diversity, equity, and inclusion through various programs and partnerships.
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