Influencer Marketing and Digital & Social Committee at 2024 Masters of Marketing
when
Start: Tuesday, October 22, 2024 at 8:00am
End: Tuesday, October 22, 2024 at 1:00pm
WHERE
Room: St. Johns 23
9939 Universal Blvd.
Orlando, FL 32819
Please note that a registration to the ANA Masters of Marketing Conference includes the option to register for this committee meeting.
Register for Masters of Marketing Conference
and Committee meeting
If you can only attend this committee meeting, click below to register.
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committee meeting only
Client-side ANA members can attend the 2024 Masters of Marketing Conference FOR FREE. Platinum and Gold client-side members can also attend this committee meeting but will need to pay for their conference registration.
8:00–9:00 a.m.: Breakfast and Networking
9:00–9:15 a.m.: Announcements and Introductions
9:15–10:00 a.m.: How Stanley & Southwest Airlines Win With Creators
Learn the transformative power of creators and in catapulting Stanley and Southwest Airlines to new heights. Discover how their agency GDS&M has harnessed the influence of content creators to craft authentic and engaging campaigns that resonate with younger audiences. Hear the innovative digital and social media tactics that have driven unprecedented brand visibility and consumer engagement. This session will delve into real-world examples, highlighting the creative process, strategic planning, and measurable outcomes that have defined these successful campaigns.
Speaker:
Kate Rush Sheehy, SVP, Strategy & Insights, GSD&M
10:00–10:45 a.m.: Disrupting the Soda Giants: How Dr Pepper Surpassed Pepsi & Is Leading on TikTok
Dr Pepper has transformed from an underdog to a market leader, surpassing Pepsi to become the #2 soda in the market, and challenging Coke through innovative campaigns and strategic partnerships. If that weren't enough, the brand recently exceeded over 1 million TikTok and a staggering 8.3 million likes. Dr Pepper is now the #1 most engaged carbonated soft drink on the platform. In this session, learn how long-running, breakthrough campaigns like Lil’ Sweet for Diet Dr Pepper and Fansville for college football, along with the launches of Dr Pepper Zero Sugar and Dr Pepper Strawberries and Cream, have fueled this growth. Hear how the legacy brand has embedded itself into contemporary culture on social media, reshaping the soda landscape and challenging the dominance of Coke and Pepsi.
Speaker:
TBD, Dr. Pepper
10:45–11:30 a.m.: The Brand & Media Collab That Brought Pirate Water to Market
Barstool Sports, an influential sports, lifestyle and entertainment media brand and Phusion Projects, the creators of the popular Mamitas tequila seltzer, partnered together on a new creation, Pirate Water. The refreshing malt beverage’s marketing push featured some of Barstools’ most popular talent. In this session, learn how a brand and media entity collaborated on a branded beverage, how they launched it with urban scavenger hunts, spring break parties, and parades, and how they brought it to market.
Speaker:
Samantha Catalina, Chief Marketing Officer, Phusion Projects
11:30–11:45 a.m.: Closing
12:00 p.m.: Lunch
Webinar information, if available, will be provided to registrants only.