You Might be a Marketer Conference hosted by Clark Atlanta University (In-Person Only)

This event is over.

Join The ANA Educational Foundation (AEF) at the You Might Be a Marketer HBCU student conference which convenes industry and academia. This event is geared towards students who will come from Clark Atlanta University, Morehouse College, and Spelman College to explore the following key themes:

The Industry: Discover how the marketing industry collaborates to create meaningful brand engagements with consumers and businesses.
Career Advice: Gain insights into working in the marketing field and learn how to navigate your future career.
Job Preparation and Opportunities: Learn how to prepare for a career in marketing and explore the various roles available.

We invite industry to join for the entire day to share their experiences with students with a specific opportunity to interact with them during an interactive lunch from 12:30 - 2:00pm!

Due to capacity, registration is now closed, please join the waitlist here.

Agenda

TIME	EVENT DETAILS	LOCATION
Thursday, November 7, 2024
8:30am - 9:30am	CHECK-IN / BREAKFAST
9:30am - 9:45am	WELCOME REMARKS Steve Carnegie Program Director, And Visiting Professor - Department Of Marketing Clark Atlanta University Dr. Silvanus J. Udoka Dean, School Of Business Clark Atlanta University Latasha Emmanuel Senior Manager ANA Mikaela Liboro EVP, Head of Communications McCann Worldgroup
9:45am - 10:20am	FIRESIDE CHAT: MCDONALD'S APPROACH TO ACTIVATING EXPERIMENTAL CAMPAIGNS & MULTICULTURAL MARKETING AT HBCUS Join us for an insightful fireside chat with McDonald's as they share their innovative approach to activating culturally relevant campaigns at HBCUs. Discover how McDonald's leverages its brand to engage with diverse student populations, foster community connections, and drive impact through strategic partnerships and experimental activations. Do not miss this opportunity to uncover the secrets behind McDonald's successful marketing strategies in the HBCU community! Elizabeth Campbell VP, Field & Culture Marketing McDonald's Moderator: Dr. Jamie Pleasant Professor Clark Atlanta University
10:20am - 10:55am	NAVIGATING YOUR MARKETING CAREER: INSIGHTS FROM DIVERSE PERSPECTIVES Learn firsthand from career professionals and explore opportunities for your future as you prepare to enter the workforce. Gain valuable insights from industry professionals representing diverse marketing roles, discover diverse career pathways, how to navigate and build a sustainable career in this industry, and how to build solid skills for success when entering this dynamic field. Geraldine White Chief Diversity Officer Publicis Groupe Lauren Banks Brand Marketing Specialist United States Postal Service Kirby Dixon Director Of Publicity A+E Tamon George CEO/Co-Founder Creative Theory Moderator: Mya Pierce 2nd Year MBA Marketing Student Clark Atlanta University
10:55am - 11:05am	NETWORKING BREAK
11:05am - 11:40am	MASTERING MARKETING STRATEGIES: INSIGHTS FROM EXPERT PRACTITIONERS Learn the fundamentals of crafting effective marketing strategies from experienced professionals across various industries. Explore how they utilize key principles and practical tips for developing strategic plans that capture audience attention, drive engagement, and achieve business objectives as you embark on your marketing career journey. Zuri Godfrey Brand Marketing Manager Google Rhasheda Boyd VP of Marketing PepsiCo Anastasia Ali VP of Enterprise Commercial Inclusion Strategy The Walt Disney Company Gregory Lewis SVP, Brand Advertising Enterprise Marketing Citi Moderator: Jayla Hartley-Scott Senior Undergrad Business Student Clark Atlanta University
11:40am - 12:15pm	INNOVATION IN MARKETING: STAYING AHEAD OF THE CURVE Explore the exciting world of marketing innovation and discover how leading organizations are pushing boundaries to stay ahead. Learn about emerging technologies and innovative approaches that are shaping the future of marketing. Gain inspiration and insights to fuel your own innovative ideas as you enter the marketing industry. Imalia Gansop Senior Media Strategist Kargo Natalie Watson Senior Principal Team Lead, Customer & Market Insights Chick-fil-A Latoya Davis Marketing Consultant Chick-fil-A Moderator: Dr. Pamela Richardson Assistant Professor Clark Atlanta University
12:15pm - 1:45pm	NETWORKING LUNCH
1:45pm - 2:20pm	WORKSHOP 1: MINI MARKETING LAB: BRIEFING PROCESS Engage in an interactive and hands-on session where students participate in a mini marketing lab simulating the briefing process. Collaborate in teams to analyze marketing challenges, develop creative solutions, and present strategies in a simulated real-world environment. This session offers a practical and immersive experience, allowing participants to apply marketing principles and sharpen their critical thinking skills. Location: Wright Young Hall – Room 129 Keshia Jeantel Associate Director, E2E Strategy EssenceMediacom Deja Dade Associate Product Marketing Manager Google View Event Recap
	WORKSHOP 2: BUILDING YOUR PROFESSIONAL BRAND Learn how to establish your personal brand as you prepare to enter the marketing and advertising industry. Explore strategies for showcasing your unique skills, experiences, and passions. Discover the importance of networking, online presence, and professional development in building a strong personal brand that reflects your identity and aspirations. Location: Wright Young Hall – Room 336 Ellyse Williams Ceo/Founder E.M. Williams, LLC Derrick Echoles Head of Future Talent GroupM View Presentation
2:20pm - 2:30pm	CLOSING REMARKS

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.