Event Recaps
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Getting Great Creative from In-House Teams
Event Recaps February 8, 2023Porsche Cars North America is here to remind us that in-house teams of all sizes have the potential to deliver inspiring creative. The luxury automaker's in-house creative lead shared how his dedicated staff set the standard for Porsche Cars North America's visual identity.
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How A/B Split Testing in Email Can Power Brand-Wide Success
Event Recaps February 8, 2023Aimed at marketing professionals who would like to push the power of their email marketing, this session reveals how to leverage the testing ability of your emails to inform business decisions and increase conversions.
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How to Leverage a Customer Data Platform (CDP) to Improve Customer Satisfaction
Event Recaps February 8, 2023Ross Nizlek, director of CRM operations and strategy at Amtrak, provided a broad overview of Amtrak’s points-back loyalty program, discussing how the brand leveraged its customer data platform for implementation, how it has measured success, and key challenges that have arisen.
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How Will Generative AI Affect CRM?
Event Recaps February 8, 2023Paul Aaron, co-founder of and CEO at Addition, a generative AI partner, discussed the advantages AI lies poised to offer email marketers.
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In-House Optimization and the Financial Impact
Event Recaps February 8, 2023Boathouse's in-house specialist discussed strategies to optimize in-house teams and how those optimizations can lend themselves to a financial benefit for brands, especially those operating on reduced budgets.
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Keynote: Those Words, But Not Those Words
Event Recaps February 8, 2023The NAACP examined the significance of tailoring messaging to the audience it’s intended for.
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Master Lock: A B2B Email Experience 100-Plus Years in the Making
Event Recaps February 8, 2023Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
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Maximizing ROI with a Human-Centric Approach to AI
Event Recaps February 8, 2023Movable Ink shared three practical tips on adopting a consumer-centric approach to designing emails to improve the customer experience.
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Tests for Email Marketing: Examples from Marriott
Event Recaps February 8, 2023Marriott and its agency partner Data Axle shared an array of examples of tests they have used to gauge open rates and click-through rates as they’ve striven to hone their approaches to email marketing.
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The News from the States
Event Recaps February 8, 2023Michael Signorelli from Venable LLP discussed data privacy bills on the state level.
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Use Templates and Focus Your Time on What Matters
Event Recaps February 8, 2023Cisco shared how it implemented a new template system for the quick creation and modification of email blasts.
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Verizon and Kellogg's: Creating a Pipeline for In-House Talent
Event Recaps February 8, 2023Learn how adfellows has helped attract bright, young, diverse talent to Kellogg's in-house teams.
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What Makes a Great Email Marketer?
Event Recaps February 8, 2023Oracle Marketing Consulting's Chad S. White shared a framework for gaining the skills necessary to be an effective email specialist or the head of an email marketing program. He highlighted the skills email marketers need to develop most to succeed in the industry in the years ahead.
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Ad Net Zero’s Recommendations for Achieving Net Zero Creative Production
Event Recaps February 7, 2023Ad Net Zero, along with its partner Green the Bid, explored the importance of taking steps to mitigate the carbon crisis across creative production and shared examples of how the production world can curb carbon emissions without compromising quality.
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Hasbro: Creating Strong Influencer Partnerships
Event Recaps February 7, 2023Monica Elias, director of global brand strategy and marketing for Nerf Sports and Actions at Hasbro, discussed how the Nerf brand approaches working with influencers, outlining the process from campaign ideation through contract negotiations and ultimately to content creation.
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How to Navigate the CDP And ESP Vendor Landscape Workshop
Event Recaps February 7, 2023Chris Marriott, president and founder of email consultancy Email Connect, discussed how brands can distinguish between customer data platforms (CDPs) and email service providers (ESPs).
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How to Run a Successful Email Audit Workshop
Event Recaps February 7, 2023It is not a secret that email is an extremely important marketing channel for any business. In some cases, businesses have very high expectations for the email program, which are not always met. Instead of wondering and guessing about the cause, a complete audit of the email marketing program will provide the answer.
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Measuring Sponsorship ROI
Event Recaps February 7, 2023Adam Honig of Publicis Sport & Entertainment identified some of the major challenges to accurately measuring sponsorship ROI, some of the approaches that marketers are left to make the best of in the face of those challenges, and some industry changes that could be undertaken to improve the outcomes for marketers.
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Moving from Functional to Purposeful at Ulta Beauty
Event Recaps February 7, 2023Ulta Beauty described how it has embraced purpose as a brand and the impact that change has had on its business performance.
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Production Incentives Update: Timing, Tips, and Tricks
Event Recaps February 7, 2023TPC, an award-winning media production company, provided an overview of what production incentives are, where they are offered, and some key internal strategies that brands should consider for capitalizing on these incentives with their own productions.
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