Event Recaps
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Demystifying Data Clean Rooms Through Practical Application and Common Definition
Event Recaps April 26, 2023Devon DeBlasio from InfoSum explained how data clean rooms are quickly becoming a must-have solution for the sustainability and sanctity of data-driven advertising.
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Environmental, Social, Governance (ESG) Advertising
Event Recaps April 26, 2023The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. Our panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Event Recaps April 26, 2023This presentation discusses various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.
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Product Innovation Using Data Science in Ad Tech
Event Recaps April 26, 2023The marketing world is changing quickly with new targeting approaches and measurement capabilities emerging every day. This session reviewed examples of successful proof-of-concepts and the channels/approaches used to tackle data investigation, experiment with various modeled approaches, and move products to production.
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The Future of Brand Marketing: What Top Marketers Say You Need to Succeed
Event Recaps April 26, 2023Matthew Tilley, content marketing lead and host of Vericast’s Business to Human podcast series, shared insight from his guests — marketing leaders from a variety of industries — on what is missing from the marketing toolkit.
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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Event Recaps April 26, 2023The California Office of the Attorney General (OAG) entered into a settlement agreement with Sephora following an investigation into Sephora's consumer privacy practices, including its collection, use, and sale of consumers' online activities and other personal information.
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The Power of Brand Marketing: Driving Performance through Audience Segmentation
Event Recaps April 26, 2023Ananda Jaakson, senior director at TransUnion, discussed how the brand worked with the MMA and Ally Bank to prove that brand marketing can in fact drive growth for the business.
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Unleashing a New Technology Consumer Protection Agenda
Event Recaps April 26, 2023Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. Industry experts discuss where things stand and where things may be heading.
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How Brand Building and Performance Marketing Can Work Together
Event Recaps April 25, 2023In this session, BERA dove deep into brand equity and raised the question of whether or not brand building and performance marketing can work together.
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Leveraging Data Science to Disrupt Insights and Drive Loyalty
Event Recaps April 25, 2023Barbara Connors, VP of strategy and acceleration at 84.51°, shared research on disruption around shopper behavior and loyalty in our inflationary environment, and how to unlock new value from data science to measure and act on rapidly changing shopper trends.
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Secrets of Success: Building Brands with Emerging Media
Event Recaps April 25, 2023In this session, Nielsen's Molly Poppie discussed innovative new approaches to measuring brand health and purchase behavior.
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How Cox Communications Is Engaging Sports Fans
Event Recaps April 20, 2023In this session, hear how Cox has reimagined sponsorship activation post-COVID with a digital first approach that is delivering exponential reach and strong engagement.
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How Oatly Goes to Market and Still Maintains Its Unique Brand Identity
Event Recaps April 20, 2023In this session, learn more about Oatly product launches that were developed and executed as part of integrated campaigns. Keys to success included staying true to the unique brand identity, delivering fun moments to consumers, and driving conversation both with press and word of mouth.
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The FIFA World Cup Trophy Tour by Coca-Cola
Event Recaps April 20, 2023Coca-Cola explained how it developed the FIFA World Cup Trophy Tour to obtain additional value from its soccer sponsorship.
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The FTC’s New Health Products Claim Guidance and AI at Dawn: Five Actions to Take Right Now as Brand Marketers
Event Recaps April 20, 2023In this session speakers from Reed Smith discussed: (1) The FTC’s New Health Products Claim Guidance document and its implications for brands with in-house testing protocols; (2) AI at Dawn: Five Actions to Take Right Now as Brand Marketers.
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The Home Depot's Commitment to HBCUs
Event Recaps April 20, 2023The Home Depot described how it supports HBCUs by providing funds for campus improvements.
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Four Trends for Marketing Leaders to Watch in 2023
Event Recaps April 19, 2023Deloitte shared the results of a survey of over 1,000 C-suite executives from across the globe that sheds light on four of the critical trends shaping the business environment in 2023.
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Spectrum Reach: Using Generative AI to Create Personalized TV Commercials
Event Recaps April 19, 2023The advertising industry is constantly evolving, and AI is taking it to a whole new level. Timm Chiusano at Spectrum Reach guides marketers through the history of the use of AI in advertising and demonstrates the current technology being used.
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Driving Data Ethics to Build Consumer Trust
Event Recaps April 14, 2023Mark Proulx, head of media responsibility at Johnson & Johnson Consumer Health, shared some of the ways in which having a robust data ethics policy can benefit brands.
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Gaming and Web3: Brand Building in the New Frontier
Event Recaps April 14, 2023In this session, hear from Beth Woodruff, Senior Director of Brand Strategy, Integrations, Gaming, and Innovation, on how Ally is building its brand by using compelling content to engage consumers and meet the massive gaming audience in a space they already enjoy.
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