Event Recaps
-
How Campari America Creates Brand Awareness Through Experiential Engagement
Event Recaps April 28, 2023Campari Group shared how it leverages human experiences to drive awareness and growth.
view -
Owning the Conversation on the Most Watched TV Day of the Year
Event Recaps April 28, 2023Tubi and Mischief shared how its disruptive Super Bowl campaign came together, got global media attention, went viral on TikTok, and drove massive bottom-line results.
view -
Together Now and into the Next: The Brand-Customer Relationship of the Future
Event Recaps April 28, 2023In this session, learn how CX, data and identity, creativity, and emerging technologies come together to help brands navigate customers’ expectations for their future relationships with brands.
view -
Using Humor in Advertising: Take 5 Oil Change’s Approach
Event Recaps April 28, 2023Take 5 Oil Change shared examples of how humorous creative has assisted its brand’s impressive growth.
view -
A Path to Influencer Pay Equity
Event Recaps April 27, 2023Most marketers are aware of the inequity that plagues the influencer industry, and its roots go deeper than just pay. Fortunately, there are concrete actions marketers can take to create more fair and equitable practices in the end-to-end process of influencer marketing.
view -
ANA Ethics Code/Best Practices: Review and Ethics Policy Involvement
Event Recaps April 27, 2023Senny Boone with the ANA Nonprofit Federation and Center for Ethical Marketing shared their high priority project for 2023 and talked about how marketers can be involved in this effort.
view -
Best Practices for More Sustainable Marketing
Event Recaps April 27, 2023Dentsu’s Gaurav Gupta shared tips on how companies can effectively communicate sustainability efforts and use their marketing to encourage consumers to embrace more eco-friendly habits in their daily lives.
view -
Creating Meaningful Change; Not Just Great Work
Event Recaps April 27, 2023Our world has irrevocably changed in the last few years due to axis-shifting factors — a global pandemic, the climate crisis, and the age of cynicism resulting in an all-time low in brand trust — to name but a few. Learn how these have all coalesced to demand a different approach from marketers.
view -
Have You Met Ernie? How Keebler Keeps Their Iconic Character Forever Young
Event Recaps April 27, 2023Keebler shared its approach to refreshing intellectual property such as its brand mascot, Ernie the elf, as well as the research guiding that effort.
view -
How Avocados from Mexico Built a Brand in a Brand-Less Category
Event Recaps April 27, 2023Ivonne Kinser, VP of marketing and innovation at Avocados from Mexico, shared how her brand has used daring creative and disruptive marketing tactics to double the rate of avocado consumption in America over the last decade.
view -
How H&R Block Used Purpose to Confront Its Relevancy Crisis
Event Recaps April 27, 2023To make H&R Block more relevant for consumers, the brand leaned heavily into the brand’s purpose and leveraged content and event activations to reach new, younger audiences.
view -
How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation
Event Recaps April 27, 2023Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.
view -
Marketing to Children and Ethical Considerations for Brands and Organizations
Event Recaps April 27, 2023In this session, learn about the latest ethical challenges with marketing to children and share strategies and concerns about this issue.
view -
Mint Mobile: Stretching the Limits of Media for Hypergrowth
Event Recaps April 27, 2023Mint Mobile has stretched the possibilities of media by nailing the fundamentals, trying the untested, and flipping the script on the traditional. Andrew Fried shared five examples of how the brand has leveraged media as the brand's centerpiece for growth.
view -
More Than Coloring: Putting Brand Purpose First
Event Recaps April 27, 2023Crayola explained how it defined and activated it brand purpose of “partnering with parents and educators to help raise creatively alive children.”
view -
Six Tips for Optimizing Partnerships and Adopting New Technology
Event Recaps April 27, 2023The ANA’s 2023 Brand Masters Conference convened a panel featuring representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. Panelists shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.
view -
The Fresh Market Brand Turnaround Story — The Power of Love
Event Recaps April 27, 2023Learn how The Fresh Market returned to its brand for humans roots through driving innovation and leveraging media as the brand's centerpiece for growth.
view -
The Magic of Pickleball: The Sport That Captured the Attention of the Nation
Event Recaps April 27, 2023Professional Pickleball Association (PPA) discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.
view -
Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Event Recaps April 27, 2023Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.
view -
AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment
Event Recaps April 26, 2023Learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape.
view