Event Recaps
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Creating Personalized Customer Journeys Through Audience Segmentation and Content Marketing
Event Recaps February 17, 2023Kaiser Permanente’s Franklin Parrish shared how his team used an “inside out” marketing approach to develop a multi-faceted, cross-media campaign that featured customized messaging and content that catered to each of the brand’s target audiences.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Event Recaps February 17, 2023A panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Ford Equation: New Product + Diverse Audiences = Business Growth
Event Recaps February 17, 2023Ford shared how it positioned its Ford Maverick truck as a lifestyle vehicle capable of meeting the needs of a diverse, urban target.
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Media Is the Flywheel of Marketing Integration
Event Recaps February 17, 2023In this session, Forrester's Jay Pattisall shared how dramatic shifts in consumer behavior over the past two years, and the collision of media and commerce in nearly every industry, requires a media-first reset for brands and agencies to optimize holistic marketing management.
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Media Leaders Speak Out
Event Recaps February 17, 2023Forward-thinking media leaders from Logitech, Bloomberg Media, and Boehringer Ingelheim Pharmaceuticals shared solutions for how they are addressing some of the most important challenges facing the industry today.
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Molson Coors on Penetrating Culture
Event Recaps February 17, 2023Molson Coors shared its partnership strategy, and how the brand identifies the right spaces to connect with consumers.
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An Agency Leader on the Future Media Model
Event Recaps February 16, 2023Jill Kelly, U.S. CEO at EssenceMediacom, shared four tenets to help guide modern media agencies.
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Analysis of and Predictions for Marketing, Media, and Adtech
Event Recaps February 16, 2023Arete Research drew on a wealth of data to offer observations about the present state of marketing, media, and advertising technology, as well as numerous predictions about the near-term future.
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Creating Next-Gen Fan Engagement
Event Recaps February 16, 2023At the ANA’s 2023 Media Conference, the NFL described how its marketing strategy prioritizes social causes and a careful attention to fan journeys.
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From Adolescence to Adulthood — What’s Next for Retail Media Networks
Event Recaps February 16, 2023Kristi Argyilan from Albertsons Media Collective and Marie Casimir from Bimbo Bakeries USA discussed retail media networks and how they work best for the retailer, brand, and shopper.
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Optimizing the Customer Journey via Data
Event Recaps February 16, 2023During the 2023 ANA Media Conference, automotive retailer and service provider AutoNation explained its approach to managing customer data and leveraging it to help shape customer journeys.
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Resetting the Bar on Brand Communications
Event Recaps February 16, 2023In this session, Marc Pritchard talks about why he remains passionate about elevating the productivity and transparency of the media supply chain and the need to make media experiences truly superior for consumers in ways to create growth and value for companies and the industry overall.
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What All Marketers Can Learn from Highly Regulated Industries
Event Recaps February 16, 2023In this session Tracy-Ann Lim shared learnings and best practices of how the largest bank by asset size in the U.S. goes to market and brings compelling and compliant messaging to audiences and customers in socially, fiscally, and fiduciary responsible ways.
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Why Scaled Human Attention Metrics Matter
Event Recaps February 16, 2023Dr. Karen Nelson-Field, founder and CEO of Amplified Intelligence, demonstrated how scaled human attention data works, better predicts and drives business outcomes, and equalizes the delivery and impact of an impression.
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Connecting the Dots: High Value Data Science Actions and Offline Sales
Event Recaps February 15, 2023Johnson & Johnson shared how it identified high value activities on its website that correlated with offline sales. The organization also discussed data analysis enhancements that made the analysis possible and how some of the use cases that their insights enabled were implemented into marketing efforts.
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Fusing Sustainability and Profit
Event Recaps February 15, 2023At a February 2023 meeting of ANA’s Sustainability Committee, Jeff Fromm, author of The Purpose Advantage, advised brands on how to integrate a commitment to sustainability with the wholesome pursuit of profit.
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Investment with Diverse Media Suppliers
Event Recaps February 15, 2023According to recent ANA research, while there has been an increase in interest from the marketing/advertising community in supporting diverse suppliers, the increase in investment hasn't caught up. Why the gap? Speakers in this session discussed the challenges and opportunities of investing with diverse media suppliers.
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Making Media More Sustainable
Event Recaps February 15, 2023Ad Net Zero has the mission of unifying the advertising industry around a common measurement framework, tools, practices, and actions to reduce the carbon impact of producing and distributing advertising to real net zero.
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Socially Conscious Media
Event Recaps February 15, 2023Learn how Beam Suntory is connecting with consumers through insights-driven media, acknowledging the impact that media and marketing can have on society, including diverse and empathetic voices in its storytelling, and ensuring the media that it funds does the same and is honest, decent, and transparent.
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Strengthening Feedback and Measurement Architecture for the Modern Marketer
Event Recaps February 15, 2023Boston Consulting Group shared tips for how to create a decision-making framework that aligns key stakeholders and that uses the right set of analytic signals to create marketing budgets and determine how those budgets will be allocated.
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