Event Recaps
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Target and Colle McVoy: ANA/4A’s Client-Agency Relationship Discussion
Event Recaps May 3, 2023The ANA’s 2023 Advertising Financial Management Conference convened a panel comprised of representatives from Target, its agency Colle McVoy, and the 4A’s to share their perspectives on aspects of agency reviews that clients and agencies often disagree about.
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Cheap Is Good, but Good Is Better!
Event Recaps May 2, 2023In this session, T-Mobile and ID Comms reframe a vision for marketing procurement, with some practical tips for better questions we can start asking tomorrow.
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Harnessing Film Technology to Make Virtual Production at Scale
Event Recaps May 2, 2023Reckitt completely revolutionized their content production system building a whole new eco-system and adopting groundbreaking production techniques. Reckitt shared how they built a virtual studio in Poland enabling multiple brands to shoot multiple commercials in the same place at the same time.
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How Haleon Created a Media Model That Protects Value and Drives Growth
Event Recaps May 2, 2023Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.
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How to Lead with Marketing Procurement
Event Recaps May 2, 2023A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Event Recaps May 2, 2023Tara J. Agen explained how HP's company-wide mission extends to marketing supplier diversity, the internal and external DEI factors considered when identifying new agency suppliers, and how this effort has succeeded thanks to strong internal partnerships.
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The Future of Procurement and AI
Event Recaps May 2, 2023Mark Penn is the chairman and CEO of Stagwell, a digital-first marketing company that delivers scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology. Agencies in the Stagwell network include 72andSunny, Anomaly, Colle McVoy, and more.
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The Wall Street Perspective
Event Recaps May 2, 2023Brian Nowak is an analyst for Morgan Stanley who covers dozens of stocks in the technology and digital advertising sector. Those include Amazon, Google, Meta and more. Nowak provided his insights on the industry and outlook for the future.
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Billion Dollar Roundtable
Event Recaps May 1, 2023The Billion Dollar Roundtable was created in 2001 to recognize and celebrate corporations that achieve annual spending of at least $1 billion with minority and woman-owned suppliers. This session provided the BDR perspective on supplier diversity.
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Driving Sustainable Growth
Event Recaps May 1, 2023Land O’Lakes SVP and CMO Heather Malenshek discussed how the role of marketing and brands is to drive sustainable growth.
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Economic Keynote
Event Recaps May 1, 2023Kenneth Kim is a Senior Economist at KPMG LLP where he brings his insight and knowledge to help clients and KPMG leadership assess the constantly evolving economic environment. Kenneth shared his thoughts on the current economic climate and future outlook as well as implications for business.
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How Embedding Marketing Procurement into Identity and Customer Experience Can Drive Growth
Event Recaps May 1, 2023Merkle shared why collecting person-level data is a critical component to delivering experiences consumers love.
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New Media Agency Contract
Event Recaps May 1, 2023Since the media agency contract template was updated in 2018, the media buying landscape and scope of agency services has continued to evolve. A 2023 update focuses on simplifying and improving the template and modifying it to meet the evolving needs of U.S. and global advertisers and the overall marketplace.
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Opening Remarks of the 2023 ANA Advertising Financial Management Conference
Event Recaps May 1, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Advertising Financial Management Conference.
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Retail Media: The $100 Billion Opportunity
Event Recaps May 1, 2023Boston Consulting Group examined why CPG companies are finding retail media networks attractive, the capabilities that CPGs want the see these networks develop going forward, and key measures that companies should take to optimize their work with these networks.
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The Rise of Principal Media Buying and Other Non-Transparent Services
Event Recaps May 1, 2023Reed Smith discussed the limited audit rights related to principal media buying.
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Verizon’s Agency Compensation Approach
Event Recaps May 1, 2023During a session at the ANA’s 2023 Advertising Financial Management Conference, Verizon laid out its approach to agency compensation.
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Driving Marketing Procurement Value Within the Creative Production Eco-System
Event Recaps April 30, 2023Budgets are shrinking and content needs are increasing. This session covered the trends in creative production, including an overview of the latest game changers in how content is produced and how to use data in the creative production process.
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Making Advertising More Sustainable
Event Recaps April 30, 2023Like the clients it serves, the advertising industry plays a vital role in reducing its carbon footprint. Media in particular carries a disproportionate amount of the carbon load. This session reviewed the importance of taking steps to mitigate the carbon crisis across the media ecosystem.
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A Giant in Cyber Safety Rebrands Itself
Event Recaps April 28, 2023After a merger between NortonLifeLock and Avast, the combined entity developed a new corporate brand overarching its portfolio of consumer brands.
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