Event Recaps
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Unlock the Value of Your Customer Data with Amazon AWS and Amazon Ads
Event Recaps May 17, 2023In this session, hear how companies like Deloitte are working with AWS and Amazon Ads to bridge the “Customer Data Divide”, helping brands unlock the value of their customer data in order to improve their marketing effectiveness and grow their business.
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Why and How Privacy Tech Fits into the Martech Stack of the Future
Event Recaps May 17, 2023Experts explain how CMOs and their teams should be planning for privacy compliance tech in their businesses — as well as ways they can apply these principles and practices to drive growth, reduce brand reputational risk, and increase organizational efficiency.
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Breaking Barriers in Advertising: Unveiling Diversity and Age Trends
Event Recaps May 16, 2023Melinda McLaughlin and Andrew Blake from Extreme Reach focused on trends in the gender and age of those we see in advertising and the gender of those we hear.
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Cultural Heritage Moments in Marketing
Event Recaps May 16, 2023Representation matters when marketing to the multicultural segment. Learn how Cox Communications is leveraging its ERG and boundary partners to recognize, engage, and celebrate the cultural uniqueness, diversity, and contributions made by the segment to the American tapestry.
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AT&T Flagship Store: Unwrap Possibilities
Event Recaps May 11, 2023In this session, learn how AT&T engaged The Social Standard to activate influencers to drive foot traffic to DMA’s in key U.S. cities including San Francisco, Dallas, and Chicago.
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How Marketers Are Using ChatGPT Across Digital and Social
Event Recaps May 11, 2023In this session, learn how ChatGPT and generative AI are rapidly changing the world of marketing, with implications for ideation, content creation, research, A/B testing, lead generation, SEO, and many more disciplines.
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Sephora on Influencers Versus Influence
Event Recaps May 11, 2023Sephora shared how it fosters relationships with social influencers in a way that drives paid and organic engagement.
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Stay in Compliance without Losing Your Edge
Event Recaps May 11, 2023This year's top advertising and marketing issues are largely focused on one theme: protection. In this session, learn why marketers must be aware of various trends that could threaten their intellectual property rights, reputations, and market shares.
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Defining Emissions Scopes 1, 2, and 3 and Assessing Programmatic Media’s Environmental Impact
Event Recaps May 10, 2023A May 2023 meeting of the ANA’s Sustainability Committee convened a panel featuring Andy Batkin, CEO at Duration Media, and John Osborn, director at Ad Net Zero. The panel defined Scope 1, 2, and 3 emissions and examined the environmental harm done by programmatic media buying.
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Driving Customer Loyalty — Your Most Valuable Asset
Event Recaps May 10, 2023Lauren Ackerman from creative and branding agency J.Schmid shared data insights related to customer loyalty and translated them to marketing tactics.
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How Retail Media Networks are Leveraging Creators to Drive Results
Event Recaps May 10, 2023Rodney Mason, head of marketing of brand partnerships at LTK, shared how retail media networks are accelerating influencer reach and growth online and in-store to increase loyalty and expand market share among targeted shoppers while also deepening B2B relationships and enriching the shopping experience.
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How Telus and Vera Bradley Used Data to Accelerate Outcomes
Event Recaps May 10, 2023By successfully deploying standard data and analytics methods and communication across their diverse businesses, hear how Telus and Vera Bradley were able to optimize resources and time for a robust data activation framework.
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How to Overcome Barriers to Sustainability Storytelling
Event Recaps May 10, 2023Public Good, Nestlé, and Trane Technologies joined the ANA Sustainability Committee to discuss how each of their organizations overcomes common barriers to sustainability storytelling.
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Influencer Marketing: Insights from Southwest Airlines
Event Recaps May 10, 2023Kara Salazar, social business specialist at Southwest Airlines and lead of their influencer program, talked about how Southwest is constantly finding new ways to build successful, diverse, and collaborative influencer partnerships.
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Influencers at the Heart of Pizza Hut's Marketing Mix
Event Recaps May 10, 2023Pizza Hut's influencer program sits at the center of its integrated marketing strategy. The company discussed how it is investing in authentic relationships with celebrities, creators, partners, and fans, helping Pizza Hut drive brand love and stay culturally relevant.
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Ponysaurus Brewing: Fund for the Fabulous
Event Recaps May 4, 2023When North Carolina’s Lieutenant Governor attacked the LGBTQ+ community in a vituperative speech, Ponysaurus Brewing Company and its agency Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lieutenant Governor's "Fund for the Fabulous."
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Twelve, a World Made from Air
Event Recaps May 4, 2023In this session, learn why carbon transformation is, like digital transformation was in the early 2000’s, a critical business imperative for any company looking to address climate change and create a climate positive world.
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A New Leadership Style for Procurement
Event Recaps May 3, 2023During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.
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Intel’s New Approach to Managing Events
Event Recaps May 3, 2023Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.
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Monetizing the Metaverse Through Strategic Partnerships
Event Recaps May 3, 2023R3 shares examples of brands that are leveraging open-world gaming environments and other platforms as an early way of taking advantage of the promise of the metaverse.
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