Event Recaps
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Context Is the Key to Unlock Relevancy
Event Recaps March 15, 2023When it comes to multiculturalism, context matters. The Salon, a newly formed context consultancy within The Interpublic Group, shared new thinking on the importance of context and how it can help marketers reach rapidly changing audiences and drive brand relevance.
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Danone Expands Their Multicultural Marketing Efforts
Event Recaps March 15, 2023Danone North America prioritizes strategic investment in diverse-owned platforms like Canela Media to drive purposeful reach and relevance across its food and beverage portfolio.
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Penguin Publishing Group's Multicultural Marketing Practice
Event Recaps March 15, 2023Penguin Publishing Group, a division of Penguin Random House, discussed how they built a new multicultural marketing practice by understanding the challenges and needs of 150 marketers and publicists across the division.
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Restaurant Brands That Don’t Play by the Rules
Event Recaps March 15, 2023At a March 2023 Members-Only Conference held by the ANA, Travis Freeman, SVP, demand generation at Inspire Brands, broke down how his organization gathers and capitalizes on customer data to develop synergies across its portfolio of QSRs, which include Dunkin’, Sonic, Arby’s, Jimmy John’s, and Buffalo Wild Wings.
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Retail Media Networks: Forced Marriage or Perfect Partnership?
Event Recaps March 15, 2023What’s all the fuss about Retail Media Networks? The ANA set out to find out, fielding a landmark survey of members’ usage, attitudes toward, and future intentions regarding RMNs, followed up by qualitative interviews with senior marketer members to gain additional learning, insights, and context.
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Roundtable Discussion: Retail Media Networks
Event Recaps March 15, 2023An estimated $52 billion will be spent on Retail Media Networks in 2023 according to Statista. Ron Pinelli led a roundtable discussion that touched on questions around navigating retail media networks selection, avoiding redundancy with spend, evaluating agency partners to handle RMN advertising, and more.
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Staying on the Cutting Edge Through Analytics Adoption at Hilton
Event Recaps March 15, 2023Representatives from Hilton discussed how they transformed their brand’s marketing measurement — including a critical shift in how they viewed KPIs — by shifting to marketing mix modeling.
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The Decision to In-House Marketing Measurement: Key Ingredients for Success
Event Recaps March 15, 2023Learn how Inspire Brands and Ekimetrics partnered to internalize MMO, the key lessons from the journey, and how they are successfully empowering the growth of their business through the capability.
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Transforming How We Work
Event Recaps March 15, 2023An overview on how Georgia-Pacific is unlocking the value potential of all associates through greater data accessibility, self-service applications, and the knowledge and skills needed to make more informed decisions faster, while dedicating fewer resources to low value manual tasks.
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Hellmann’s Mayo Tackles Food Waste
Event Recaps March 14, 2023Hellmann’s shared how it appealed to millennials through a purpose-driven campaign encouraging consumers to reduce food waste.
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Sustainability — Addressing the Intent to Action Gap
Event Recaps March 14, 2023Burt’s Bees and Hellmann’s shared how they leveraged Public Good Software’s sustainability campaign framework to compel consumers to take eco-friendly actions.
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The Future of Work: Forging an Inclusive Economy
Event Recaps March 14, 2023In collaboration with Ford Foundation and Women in Informal Employment: Globalizing and Organizing (WIEGO), The Guardian created an immersive interactive branded content piece to drive awareness of the informal economy and its impact on communities worldwide.
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Boston Scientific: How to Measure the Value of In-House Resources to Your Organization
Event Recaps March 9, 2023Boston Scientific shared how it improved its partner satisfaction, platform cost efficiencies, and time-to-market by in-housing some of its marketing.
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Hallmark: Developing a Consistent Brand Strategy
Event Recaps March 9, 2023Hallmark shared how it creates quarterly playbooks and style guides in an effort to create cohesive marketing across all of its umbrella brands.
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UL Solutions: Our Centralized Approach and Winning Strategy for Translations
Event Recaps March 9, 2023Do you use multiple vendors for translations? Are you not getting the quality you want out of your translations companies? Mandy Janicki, senior manager of UL Solutions’ Creative Studio, shared how UL not only centralized their translations approach but also increased the quality.
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Around the World with 80 Creators
Event Recaps March 8, 2023Megumi Robinson, VP at Belle Communication, shared how her organization helped The Halal Guys launch its new meatless gyro by building an influencer campaign that leveraged 80 content creators, mostly of the micro variety, to help the brand reach new audiences.
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Sonesta Uses a Self-Aware Campaign to Elevate Brand Recognition
Event Recaps March 8, 2023Sonesta Hotels reviewed its first-ever awareness campaign, which came after a period of impressive growth for the hospitality brand and leveraged a partnership with a Hollywood actress who also had a name recognition issue.
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A Commitment to the Community Drives Airbnb’s Brand Building Success
Event Recaps March 2, 2023Airbnb.org is a nonprofit organization that connects people to temporary housing and resources in times of crisis. In this session, Dupé Ajayi walked through one of their purpose-driven marketing campaigns which affected the Ukrainian Refugee Response.
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A Winning Game Plan: The NFL’s Approach to Gaming
Event Recaps March 2, 2023This session provided an inside look into the NFL’s vast portfolio of video games. Dig into new, innovative advertising methods to engage consumers through video games and the metrics to look for as a result.
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Colorado Privacy Act and Postal — Policy Issues for Nonprofit Review
Event Recaps March 2, 2023In this session, learn about this impact of the Colorado Privacy Act on nonprofit organizations as well as looming issues for direct mail with the USPS and changes in Washington.
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