Event Recaps
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NASCAR'S Fan Journey
Event Recaps May 23, 2023In a changing media landscape, hear how NASCAR is taking a fresh approach to navigating media consumption behaviors to “rev up” interest and attendance to its events.
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The Future of Digital Experience: Insights and Innovations from Adobe Summit 2023
Event Recaps May 23, 2023Alan Schulman, managing partner and chief experience officer at MarTech advisory firm UpperRight, provided an overview of major highlights and takeaways from Adobe Summit 2023.
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The Launching of the Ultimate Loyalty Experience at the Fresh Market
Event Recaps May 23, 2023The food shopping industry is a highly competitive marketplace. After analyzing its customer data, hear how The Fresh Market recognized the value of taking care of their existing members by offering them various incentives to keep them coming back.
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An Update from the National LGBT Chamber of Commerce
Event Recaps May 18, 2023Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Event Recaps May 18, 2023Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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How bubly Used a Short Film and Creative Media Strategy to Engage the LGBTQ+ Community
Event Recaps May 18, 2023Terrence McLaughlin, associate media manager at PepsiCo, provided an overview of his brand’s Pride 2022 campaign, which centered around the promotion of a short film. McLaughlin covered the media strategy and identified how the brand overcame a handful of unique challenges.
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Building a Multicultural Marketing Framework: Strategies and Tactics for Future Planning
Event Recaps May 17, 2023RKD Group discussed the current landscape of donor diversity, multicultural marketing strategies, and examples of these tactics being successfully deployed by brands and nonprofits.
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CrowdStrike: Securing the Super Bowl
Event Recaps May 17, 2023CrowdStrike made their presence known at the Super Bowl with the launch of the "Protection that Powers You" campaign. Hear from the in-house team that brought this campaign to life and how they worked collaboratively on CrowdStrike's first big game spot.
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Future-Proofing Your Marketing Program — Where Are You Most Exposed to Risk?
Event Recaps May 17, 2023With AI, personalization needs, and privacy challenges increasing by the day, learn what you need to consider to ensure you're establishing the infrastructure and diversifying your marketing approach so you're protected well into the future.
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Get to Know Wink Creative, Intuit Mailchimp’s In-House Agency
Event Recaps May 17, 2023Wink Creative, Intuit Mailchimp’s in-house agency, shared its team structure and case studies illustrating its delightful, absurdist work.
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How AI Drives Impact for Marketers
Event Recaps May 17, 2023At a recent ANA 1-Day Conference, Google provided an overview of some of the exciting uses that it and other innovative companies are finding for AI.
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How the NFL Uses Data and Tech to Achieve Personalization at Scale
Event Recaps May 17, 2023The NFL discussed how it is using data insights, advanced technology, strong creative, and a multi-channel strategy to reinvent its marketing approach and deliver personalized experiences to fans at scale.
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Increasing Your Marketing Impact — Driving Value with Media Unification
Event Recaps May 17, 2023In this session, learn about Danone’s road to video consolidation and the business impact/benefits that clients and agencies are seeing.
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Influencer Marketing for Nonprofits
Event Recaps May 17, 2023MissionWired and its client the nonprofit Project HOPE gave an overview of how fellow nonprofits can benefit from influencer marketing.
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Midlevel Fundraising 101
Event Recaps May 17, 2023This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.
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Personalize Moments at Scale with Data, Automation, and AI
Event Recaps May 17, 2023In this session, learn how real companies are taking a centralized approach to data, automation, and AI to transform marketing together with sales and service to truly put the customer at the center of every brand engagement.
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Take a Break for Advocacy and Policy Updates!
Event Recaps May 17, 2023In this policy update, learn about the key nonprofit issues ahead that can shape data practices and fundraising campaigns. Nonprofit organizations are in a highly regulated environment and need to learn the latest policy concerns.
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The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline
Event Recaps May 17, 2023Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.
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The Future of CTV in Nonprofit Fundraising: Opportunities and Challenges
Event Recaps May 17, 2023DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.
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The Rise of Youth Giving
Event Recaps May 17, 2023sparks & honey's Future of Giving report pinpoints five key cultural trends disrupting the Future of Giving, including the rise of youth giving.
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