Event Recaps
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Humanizing Tech: For People, About People, With People
Event Recaps March 22, 2023To overcome the challenge of authentically embodying its purpose, Publicis Sapient worked with an Academy Award-winning director to launch a production house that creates short documentaries highlighting how customers’ lives have been improved by technology solutions without directly mentioning the brand.
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Maintaining Brand Strength with an Ever-Changing Consumer Base
Event Recaps March 22, 2023Even for products and services with short timelines for usage, relationship marketing is an important tool.
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Soylent’s Drive for More Sustainable Nutrition
Event Recaps March 22, 2023CEO Demir Vangelov explains why he never loses sight of the impact Soylent products have on people, its supply chain, and the planet, and he casts a light on the company's partnerships with nonprofits and the #SoylentForGood program.
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Taking Sports and Gaming to the Next Level
Event Recaps March 22, 2023BetMGM shared how it is pioneering the online gaming industry by employing an omnichannel approach that has helped grow and retain their market leader position, driving customer engagement through all product verticals.
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The Data That Proves the Need for a Relationship Marketing Strategy
Event Recaps March 22, 2023In this session, learn about some of the most important stats to help bolster your relationship marketing strategy and hear how brands such as Starbucks, American Airlines, and HGTV are succeeding in building deeper connections with their total addressable audience.
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A Turning Point for Patagonia
Event Recaps March 21, 2023Vincent Stanley, director of philosophy at Patagonia, described one of the key moments in his organization’s embrace of its brand purpose.
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AARP: “We Thrive Together"
Event Recaps March 21, 2023Shani Hosten, VP of DE&I African American/Black Strategy & LGBTQ+ Strategy, detailed how AARP identified fluent360 to not only be their agency partner for an award-winning campaign, but for other diversity campaigns across their marketing strategy.
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AgencyAgile: Scoping Challenges in Client/Agency Relationships
Event Recaps March 21, 2023AgencyAgile CEO Jack Skeels and senior consultant Maya Krauss offered best practices for agencies and clients entering their next scoping conversations to ensure that the work is delivered on time and on budget.
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Amplifying Brand Purpose with Personalized Packaging
Event Recaps March 21, 2023HP’s Jose Gorbea offered numerous examples of companies that have effectively communicated their brand purpose using an individuated approach to designing packaging.
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Fireside Chat: How Mastercard Helps Main Street Thrive
Event Recaps March 21, 2023In this session, Mastercard discussed its Strivers Initiative, a consumer-facing platform to elevate and empower Black women small businesses with the digital tools, funding, mentorship, and network needed to thrive.
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Placing Purpose at the Heart of the Business
Event Recaps March 21, 2023John Dillon, president at Denny's Inc., shared how the classic American diner rediscovered its purpose and the ways in which the brand activates purpose deeply throughout the organization, impacting areas such as philanthropic partnerships, disaster relief, and DEI efforts.
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Transforming an Iconic Sport into a Force for Good
Event Recaps March 21, 2023The NFL’s Marisa Solis discussed how the NFL brand is endeavoring to enact positive societal change, covering some of the league’s social responsibility efforts and its renewed focus on diversity and inclusion.
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2023 Global Consumer Trends: Spotlight on North America
Event Recaps March 16, 2023Mintel's Diana Kelter discussed the latest global consumer trends, combining global market and data analysis to provide a high-level overview of the key motivations and challenges that lie ahead for consumers.
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2023 Media Trends
Event Recaps March 16, 2023At a March 2023 Members-Only Conference held by the ANA, Kantar shared findings from a research report that sheds light consumer media preferences.
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AI Language Generation and the Marketing Function
Event Recaps March 16, 2023Katrin Ribant, CEO at Multifaktorial, and Michael Berberich, ANA Marketing Futures Committee leader, discussed ChatGPT’s potential to transform the way brands communicate with customers and explored whether AI will ever take marketers’ jobs.
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How New Technology Is Shaping the Consumer Experience
Event Recaps March 16, 2023With the popularization of several new technologies, 2023 will reshape the way companies operate and consumers respond. Drawn from their Life Trends 2023 report, Accenture shared how trends such as artificial intelligence, the metaverse, and tokenization will shift power dynamics between businesses and their customers.
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Navigating the Marketing Industry During Economic Uncertainty
Event Recaps March 16, 2023Insider Intelligence’s Jeremy Goldman shared six insights on how marketers can respond to a shifting landscape based on emerging trends in consumer behaviors.
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Technology, Entertainment, and Content Engagement: Paramount Global on the Future of Storytelling
Event Recaps March 16, 2023As technology has advanced to continually evolve the way Hollywood tells stories and engages their audiences, leaders in the entertainment industry are constantly monitoring and investigating the most intriguing technologies that will grab the attention of the next generation of consumers.
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The Future 100: Trends and Changes to Watch in 2023
Event Recaps March 16, 2023Wunderman Thompson’s Emma Chiu provided an overview of the 2023 “Future Trend” report — which covers marketing and business trends to follow this year — sharing insights around the “joyconomy,” the future of inclusivity, and metaversal living.
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A Full-Funnel Approach: Measuring the Entire Customer Journey
Event Recaps March 15, 2023Foursquare's Greg Fatica and Spark Foundry’s Sejal Sura shared how leading brands are connecting consumers' behavior across online and offline touchpoints to inform campaign optimizations and budget allocations.
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