Event Recaps
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Using Content to Support an Independent Salesforce at Mary Kay
Event Recaps March 28, 2023Mary Kay described the campaign it is launching to celebrate the organization’s 60th anniversary and its legions of independent entrepreneurs.
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Breakthrough Strategies for the Metaverse
Event Recaps March 24, 2023More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about e-commerce, executives from SuperAwesome and PMG explored how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.
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Ford and MAX: Accelerating Cultural Relevance and Measurability
Event Recaps March 24, 2023Ford shared how its partnership with Music Audience Exchange (MAX) is helping to solve the challenge of creating a consistent national brand message that ultimately converts brand awareness into leads, test drives, and sales.
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How Influencers Are Helping The Fresh Market Become One of America's Most Loved Brands
Event Recaps March 24, 2023A major part of The Fresh Market's marketing strategy is to leverage a portfolio of 300 influencers to drive new product launches, create more store awareness, and scale its brand. Learn the strategy of how The Fresh Market manages its portfolio of influencers and measures the results of its efforts.
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Ally’s Agile Framework for Building an In-House Agency
Event Recaps March 23, 2023Ally shared its agile framework and journey for building its in-house agency.
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Compliance and Risk Management in the New Privacy Environment
Event Recaps March 23, 2023Consumer data privacy regulations have been proliferating across the U.S., with the CCPA having led the way and new statutes in many states having more recently been passed. The ANA’s Legal Affairs Committee convened a panel to help marketers and their partners respond to this raft of legislation and its implications for dealing with vendors.
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Data Doesn’t Make Decisions
Event Recaps March 23, 2023Pearle Vision, a true challenger brand, explored how it continues to drive an unprecedented level of success through its focus on activating against insights that in some cases went against what the data said to do.
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ESPN: A Journey at the Top of Sports Media
Event Recaps March 23, 2023Learn how ESPN has cultivated a relationship with sports fans through the years.
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göt2b’s Self-Expression Summit in the Metaverse
Event Recaps March 23, 2023At an ANA Members-Only Conference in March 2023, hair coloring and styling brand göt2b described an event that it held in the metaverse to appeal to and support the needs of generation Z.
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How the Industry Can Better Market Marketing
Event Recaps March 23, 2023Learn how AEF's “You Might Be a Marketer” campaign on campuses is showing that the skills students need for a successful career aren't totally unfamiliar to them.
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L’Oreal’s In-Housing Evolution
Event Recaps March 23, 2023L’Oreal discussed the structure of its in-house agency and shared case studies that demonstrate its benefits.
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Mini: The Only Car That Comes Standard with Friends
Event Recaps March 23, 2023MINI fosters a community around events, rallies, and owner videos. Learn how MINI has built a strong brand personality which makes “fun” the #1 reason for purchase.
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The World’s Most Moving Advertising: How Coldwell Banker Real Estate Uses Emotion to Make People Move
Event Recaps March 23, 2023Coldwell Banker Real Estate shared how it uses emotions to compel home buyers and sellers to transact with the brand.
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We Are the New York Liberty: Recognize What Makes Us L.O.U.D.
Event Recaps March 23, 2023The New York Liberty’s language is designed to perfectly balance form and function. They empower the fan by informing them. They empower the player by putting them in spotlight. In this session, learn how the New York Liberty use storytelling to drive impact.
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“Retail Media Network” Study and “Cost of Agency Pitching” Preview
Event Recaps March 22, 2023In this session, ANA staff provided updates on published and upcoming industry reports on retail media networks (RMNs) and the RFP process.
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Aetna: Media’s Perspective on Transparency
Event Recaps March 22, 2023Aetna’s Jose Diaz discussed how his brand evaluates media transparency and shared his own advice and some lessons he learned during Aetna’s pursuit of a fully optimized programmatic media buying strategy with its agency partners.
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Brands’ Role in Preventing Common Scams to Protect Consumers
Event Recaps March 22, 2023AARP outlined the dramatic impact of consumer fraud, why scams succeed, and what role brands can play in protecting their customers and other consumers from this real and present danger.
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Building Brand Growth with Diverse Creators
Event Recaps March 22, 2023Soyoung Kang, CMO at eos, described how her beauty and skin care brand’s social media strategy has benefitted from diversity.
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Creating a Framework for Win-Win Partnerships Between Nonprofits and Corporate America
Event Recaps March 22, 2023The V Foundation presented on a five-step framework it uses to build the transformational partnerships with for-profit brands that have generated more than $185 million to support cancer research.
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How Akamai Rediscovered the "Why" of its Business
Event Recaps March 22, 2023Akamai Technologies shared the process it undertook to rearticulate its brand purpose.
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