Event Recaps
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Supporting an In-House Agency Studio Model
Event Recaps June 14, 2023Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation.
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Tips for Improving Your In-House Agency’s Collaboration with Clients
Event Recaps June 14, 2023UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.
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Where Brand Meets Demand: How In-House Teams Can Produce for “The Missing Middle”
Event Recaps June 14, 2023In this session, The&Partnership showcased how they help marketing teams design and manage in-house teams that weave together long-siloed disciplines to marry brand and demand more effectively.
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Creating Modern Partnerships: The Roadmap to Building a Thriving Agency Ecosystem
Event Recaps June 13, 2023FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.
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Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Event Recaps June 13, 2023In this session, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.
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In-House Does Not = Safe
Event Recaps June 13, 2023Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this session, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Event Recaps June 13, 2023AI is a practical and readily available tool at the marketer's disposal. Today, marketing teams can leverage AI to develop content, increase their output, and bring capabilities in-house previously thought unattainable.
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Six Tips for Staffing In-House Agencies and Building Their Cultures
Event Recaps June 13, 2023Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Event Recaps June 13, 2023Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.
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This “Follow the Sun” In-House Strategy is a Game-Changer
Event Recaps June 13, 2023Representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.
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Laying the Foundation for a Best-in-Class In-House Media Team
Event Recaps June 12, 2023In this session, Manulife and Media.Monks covered how to decide what aspects of your marketing operations to bring in-house, how to sell in-housing internally, and strategies for a phased in-housing approach that gets the right team and skills in place.
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Birth of a Planet — Bringing DEI Into Focus
Event Recaps June 8, 2023Tilt Creative + Production shared how it pivoted from a generic mural to a historical documentary celebrating a newspaper, founded by 13 former slaves, to demonstrate its brand ethos.
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Establishing Marketing Organization Best Practices
Event Recaps June 8, 2023MASB is working to make sense of the chaos by establishing a standard for optimal marketing organization.
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Growing a $1 Billion Brand by Building Trust
Event Recaps June 8, 2023Glanbia Performance Nutrition shared how it builds trust with consumers by focusing on product quality, storytelling, and innovation.
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Haleon’s Transformation of In-House Social Intelligence
Event Recaps June 8, 2023Haleon is a world-leading consumer health company with brands including Advil, Sensodyne, Centrum, and more. Danny Gardner joined the company near its inception to build a social intelligence team in-house from the ground up.
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How Purpose and Trust Help Rockwool Fuel Its Green Agenda
Event Recaps June 8, 2023Mirella Vitale was instrumental in developing ROCKWOOL Group’s purpose formulation. During the pandemic and throughout today’s series of ongoing crises, Vitale asserts the importance of reminding ourselves what our companies stand for and ensuring that people trust our commitments.
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Influence and Community: Connecting with Your Audience Through Shared Values
Event Recaps June 8, 2023MINI USA and their agency RQ shared their approach to influencer marketing that connects with target demographics by engaging the group's trusted leaders. In a world where consumers are making purchasing decisions based on values, they explored how leveraging influencers to message shared values sparks engagement.
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The Evolution of Lenovo’s Brand Ambassador Program
Event Recaps June 8, 2023Lenovo's brand ambassador program has evolved beyond traditional marketing tactics and how it has become a powerful tool for engaging with their customers, reaching new audiences, and increasing brand awareness and loyalty.
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The Purpose of Purpose
Event Recaps June 8, 2023Martyn Etherington, senior vice president and CMO at BMC Software, discussed what a purpose-led ethos can achieve and how it can also accelerate growth.
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The Trust Factor: Driving Business Performance in Uncertain Times
Event Recaps June 8, 2023Economic uncertainty. Employee churn. Cost-conscious consumers. For any brand leader, navigating today’s marketplace is complex, competitive, and always changing. In this session, We First's Simon Mainwaring shared insights from his work with Leah Smith, SVP and CMO at MINA Group.
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