Event Recaps
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More Than Coloring: Putting Brand Purpose First
Event Recaps April 27, 2023Crayola explained how it defined and activated it brand purpose of “partnering with parents and educators to help raise creatively alive children.”
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Six Tips for Optimizing Partnerships and Adopting New Technology
Event Recaps April 27, 2023The ANA’s 2023 Brand Masters Conference convened a panel featuring representatives from Frito-Lay, the agency OMD, and social media platform Snapchat. Panelists shared insights on how to make the most of new technology such as AR and how to make the most of agency and platform partnerships.
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The Fresh Market Brand Turnaround Story — The Power of Love
Event Recaps April 27, 2023Learn how The Fresh Market returned to its brand for humans roots through driving innovation and leveraging media as the brand's centerpiece for growth.
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The Magic of Pickleball: The Sport That Captured the Attention of the Nation
Event Recaps April 27, 2023Professional Pickleball Association (PPA) discussed how it has grown from an organization that hosted just over 600 players for its initial event in 2020 to hosting over 1,500 amateurs and supporting more than 65 professional pickleball players today.
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Think Outside the Brand: How to Embrace a “Culture-First” Mentality in Today’s Fragmented Media Landscape
Event Recaps April 27, 2023Pepsi CMO Todd Kaplan shared how brands can lean into the human side of consumers to understand their needs and behaviors, as well as how brands can infuse those needs into the creative process to drive brand affinity.
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AI Platforms: Understanding and Navigating Legal Risks in Creating Advertising and Entertainment
Event Recaps April 26, 2023Learn how to identify potential legal issues, develop strategies to mitigate risk, and gain insight into the latest developments in the legal landscape.
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Demystifying Data Clean Rooms Through Practical Application and Common Definition
Event Recaps April 26, 2023Devon DeBlasio from InfoSum explained how data clean rooms are quickly becoming a must-have solution for the sustainability and sanctity of data-driven advertising.
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Environmental, Social, Governance (ESG) Advertising
Event Recaps April 26, 2023The marketing of Environmental, Social and Governance (ESG) messaging has created legal challenges for brands and agencies. Our panel examines the latest enforcement activity, trends in self-regulation, and the Federal Trade Commission (FTC) process of revising its Green Guides.
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Immersive, Connected, Decentralized: The Promise and Disruption of Web3
Event Recaps April 26, 2023This presentation discusses various promises and challenges presented by the immersive experiences made possible by Web3 (like the metaverse), including privacy and data collection considerations, intellectual property ownership and licensing, and advertising and regulatory developments.
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Product Innovation Using Data Science in Ad Tech
Event Recaps April 26, 2023The marketing world is changing quickly with new targeting approaches and measurement capabilities emerging every day. This session reviewed examples of successful proof-of-concepts and the channels/approaches used to tackle data investigation, experiment with various modeled approaches, and move products to production.
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The Future of Brand Marketing: What Top Marketers Say You Need to Succeed
Event Recaps April 26, 2023Matthew Tilley, content marketing lead and host of Vericast’s Business to Human podcast series, shared insight from his guests — marketing leaders from a variety of industries — on what is missing from the marketing toolkit.
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The People v. Sephora: How the First California Consumer Privacy Act Enforcement Decision Could Influence Your Advertising Activities
Event Recaps April 26, 2023The California Office of the Attorney General (OAG) entered into a settlement agreement with Sephora following an investigation into Sephora's consumer privacy practices, including its collection, use, and sale of consumers' online activities and other personal information.
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The Power of Brand Marketing: Driving Performance through Audience Segmentation
Event Recaps April 26, 2023Ananda Jaakson, senior director at TransUnion, discussed how the brand worked with the MMA and Ally Bank to prove that brand marketing can in fact drive growth for the business.
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Unleashing a New Technology Consumer Protection Agenda
Event Recaps April 26, 2023Almost two years into FTC Chair Khan’s tenure, many of the pieces are falling into place, giving us a better understanding of how the agency, under her leadership, will address current and emerging tech issues. Industry experts discuss where things stand and where things may be heading.
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How Brand Building and Performance Marketing Can Work Together
Event Recaps April 25, 2023In this session, BERA dove deep into brand equity and raised the question of whether or not brand building and performance marketing can work together.
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Leveraging Data Science to Disrupt Insights and Drive Loyalty
Event Recaps April 25, 2023Barbara Connors, VP of strategy and acceleration at 84.51°, shared research on disruption around shopper behavior and loyalty in our inflationary environment, and how to unlock new value from data science to measure and act on rapidly changing shopper trends.
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Secrets of Success: Building Brands with Emerging Media
Event Recaps April 25, 2023In this session, Nielsen's Molly Poppie discussed innovative new approaches to measuring brand health and purchase behavior.
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How Cox Communications Is Engaging Sports Fans
Event Recaps April 20, 2023In this session, hear how Cox has reimagined sponsorship activation post-COVID with a digital first approach that is delivering exponential reach and strong engagement.
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How Oatly Goes to Market and Still Maintains Its Unique Brand Identity
Event Recaps April 20, 2023In this session, learn more about Oatly product launches that were developed and executed as part of integrated campaigns. Keys to success included staying true to the unique brand identity, delivering fun moments to consumers, and driving conversation both with press and word of mouth.
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The FIFA World Cup Trophy Tour by Coca-Cola
Event Recaps April 20, 2023Coca-Cola explained how it developed the FIFA World Cup Trophy Tour to obtain additional value from its soccer sponsorship.
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