Event Recaps
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AI, Automation, Targeting, and Data: Risk Assessment and Legal and Ethical Considerations
Event Recaps July 19, 2023New state privacy laws require data controllers to conduct and document assessments of high-risk data processing, which specifically includes many marketing use cases, such as use of cookies, combining personal data from multiple sources, selling/sharing personal data, and more.
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Best Practices for Ensuring Enforceable Online Notices and Avoiding Dark Patterns
Event Recaps July 19, 2023A panel of experts provided best practices for obtaining enforceable online notices, consent, and agreements in negative-option marketing and discussed new standards for dark patterns.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Event Recaps July 19, 2023Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.
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Legal Guidance on Environmental Claims
Event Recaps July 19, 2023During a session at a 1-Day Law Conference, an ANA audience received guidance on the use of environmental claims from Michael Justus, partner at Katten Muchin Rosenman LLP, and Mark Danis, VP, deputy general counsel at The Clorox Company.
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Privacy Law Roundup
Event Recaps July 19, 2023This panel provides an overview of what you need to know to comply with the growing number of state privacy laws and breaks down hot privacy litigation and enforcement issues including pixels and cookies and health and video data, session replay and chat bot “recordings”, and security breaches.
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The Endorsement Guides: What’s New and What’s Next
Event Recaps July 19, 2023Two legal experts discussed updated opinions in the FTC’s 2022 Endorsement Guides and provided some insight on how to future-proof your business for compliance under these new conditions.
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Three Digital Trends to Watch in the Second Half of 2023
Event Recaps July 19, 2023Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
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Using the Super Bowl to Market to Diabetics
Event Recaps July 19, 2023The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. To do so, it leveraged a Super Bowl commercial and a community of Dexcom users.
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Harnessing the Power of Social and Influencers in Sports
Event Recaps July 18, 2023ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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Helping to Keep Ukraine’s Economic Engine Running
Event Recaps July 18, 2023Much of the best work in adtech development for the past 15 years has roots in Ukraine. Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.
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How a Challenger Brand Taps Data to Outflank the Competition
Event Recaps July 18, 2023California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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How Hyundai is Reaching Multicultural Audiences on Social
Event Recaps July 18, 2023Hyundai Motors shared what it’s doing to attract Black and Hispanic consumers to its electric fleet of vehicles.
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Q&A with a Podcasting Influencer
Event Recaps July 18, 2023At the ANA’s 2023 Digital and Social Media Conference, influencer and podcast host Zach Kornfeld took questions from the audience covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.
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Target the Rooftops: How South College Found Their Audience with CTV
Event Recaps July 18, 2023With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences — to drive measurable outcomes.
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The Marketing Power and Legal Pitfalls of AI
Event Recaps July 18, 2023Two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
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The Story Behind United Airlines’ Social Strategy Evolution
Event Recaps July 18, 2023United Airlines’ Meg Mitchell outlined the three distinct eras for the brand’s social media efforts, the lessons learned during each of these eras, and provided some real-world examples of how those lessons have been put into practice.
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Designing Effective Ambassador Programs
Event Recaps July 17, 2023Ambassador programs can be an effective way for companies to generate buzz and awareness about their products or services, increase their social media following, and ultimately drive sales. In this session, learn about everything you need to know to take your brand’s ambassador programs to the next level.
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How Folgers Broke Through to Gen Z and Collapsed the Sales Funnel
Event Recaps July 17, 2023In this engaging session, learn how Folgers coffee collapsed the sales funnel, taking a heritage coffee brand from being virtually unknown among gen Z to selling out in three key markets within five days.
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How to Engage Gen Z and Millennials on Social's Hottest Platform
Event Recaps July 17, 2023In this session, explore how to capitalize on TikTok for your brand's growth and delve into the best practices for keeping your audience captivated and engaged. This session promises a deep dive into the cutting-edge of social media marketing — from the company who is always on the cutting edge of culture.
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Influencer Pay Equity Considerations
Event Recaps July 17, 2023Most marketers are aware of the inequities that plague the influencer industry, particularly for BIPOC and marginalized creators. In this session, walk through considerations that touch on planning, contract negotiation, usage terms, content approval, and payment.
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