Event Recaps
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Influencers at the Heart of Pizza Hut's Marketing Mix
Event Recaps May 10, 2023Pizza Hut's influencer program sits at the center of its integrated marketing strategy. The company discussed how it is investing in authentic relationships with celebrities, creators, partners, and fans, helping Pizza Hut drive brand love and stay culturally relevant.
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Ponysaurus Brewing: Fund for the Fabulous
Event Recaps May 4, 2023When North Carolina’s Lieutenant Governor attacked the LGBTQ+ community in a vituperative speech, Ponysaurus Brewing Company and its agency Baldwin& quickly worked with LGBTQ+ charities and influencers to create social posts, videos, and a website to launch the Lieutenant Governor's "Fund for the Fabulous."
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Twelve, a World Made from Air
Event Recaps May 4, 2023In this session, learn why carbon transformation is, like digital transformation was in the early 2000’s, a critical business imperative for any company looking to address climate change and create a climate positive world.
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A New Leadership Style for Procurement
Event Recaps May 3, 2023During a session of the ANA’s 2023 Advertising Management Conference, Kevin McCollum of The Hershey Company urged his fellow procurement professionals to adopt “a servant leadership style,” an approach that aims to attain influence rather than actual decision-making power, as a way of cultivating trust.
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Intel’s New Approach to Managing Events
Event Recaps May 3, 2023Intel described how it revamped its model for managing events, an undertaking that required it to consolidate its agency roster and pursue greater data transparency.
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Monetizing the Metaverse Through Strategic Partnerships
Event Recaps May 3, 2023R3 shares examples of brands that are leveraging open-world gaming environments and other platforms as an early way of taking advantage of the promise of the metaverse.
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Target and Colle McVoy: ANA/4A’s Client-Agency Relationship Discussion
Event Recaps May 3, 2023The ANA’s 2023 Advertising Financial Management Conference convened a panel comprised of representatives from Target, its agency Colle McVoy, and the 4A’s to share their perspectives on aspects of agency reviews that clients and agencies often disagree about.
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Cheap Is Good, but Good Is Better!
Event Recaps May 2, 2023In this session, T-Mobile and ID Comms reframe a vision for marketing procurement, with some practical tips for better questions we can start asking tomorrow.
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Harnessing Film Technology to Make Virtual Production at Scale
Event Recaps May 2, 2023Reckitt completely revolutionized their content production system building a whole new eco-system and adopting groundbreaking production techniques. Reckitt shared how they built a virtual studio in Poland enabling multiple brands to shoot multiple commercials in the same place at the same time.
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How Haleon Created a Media Model That Protects Value and Drives Growth
Event Recaps May 2, 2023Haleon and MediaSense shared how they worked together to develop a model that intelligently and responsibly protected media efficiency while also enabling business growth.
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How to Lead with Marketing Procurement
Event Recaps May 2, 2023A panel consisting of two WFA Sourcing Board members and one long-time advocate shared highlights from the Board’s recent “Project Spring” report, including an overview of the phases of procurement maturity and recommendations under three of the Board’s procurement pillars.
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HP Agency Supplier Diversity Sourcing Journey – A Marketing and Procurement Partnership
Event Recaps May 2, 2023Tara J. Agen explained how HP's company-wide mission extends to marketing supplier diversity, the internal and external DEI factors considered when identifying new agency suppliers, and how this effort has succeeded thanks to strong internal partnerships.
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The Future of Procurement and AI
Event Recaps May 2, 2023Mark Penn is the chairman and CEO of Stagwell, a digital-first marketing company that delivers scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology. Agencies in the Stagwell network include 72andSunny, Anomaly, Colle McVoy, and more.
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The Wall Street Perspective
Event Recaps May 2, 2023Brian Nowak is an analyst for Morgan Stanley who covers dozens of stocks in the technology and digital advertising sector. Those include Amazon, Google, Meta and more. Nowak provided his insights on the industry and outlook for the future.
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Billion Dollar Roundtable
Event Recaps May 1, 2023The Billion Dollar Roundtable was created in 2001 to recognize and celebrate corporations that achieve annual spending of at least $1 billion with minority and woman-owned suppliers. This session provided the BDR perspective on supplier diversity.
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Driving Sustainable Growth
Event Recaps May 1, 2023Land O’Lakes SVP and CMO Heather Malenshek discussed how the role of marketing and brands is to drive sustainable growth.
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Economic Keynote
Event Recaps May 1, 2023Kenneth Kim is a Senior Economist at KPMG LLP where he brings his insight and knowledge to help clients and KPMG leadership assess the constantly evolving economic environment. Kenneth shared his thoughts on the current economic climate and future outlook as well as implications for business.
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How Embedding Marketing Procurement into Identity and Customer Experience Can Drive Growth
Event Recaps May 1, 2023Merkle shared why collecting person-level data is a critical component to delivering experiences consumers love.
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New Media Agency Contract
Event Recaps May 1, 2023Since the media agency contract template was updated in 2018, the media buying landscape and scope of agency services has continued to evolve. A 2023 update focuses on simplifying and improving the template and modifying it to meet the evolving needs of U.S. and global advertisers and the overall marketplace.
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Opening Remarks of the 2023 ANA Advertising Financial Management Conference
Event Recaps May 1, 2023ANA CEO Bob Liodice delivered the opening remarks of the 2023 ANA Advertising Financial Management Conference.
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