Event Recaps
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How to Build Effective Multichannel Media Planning and Activation Strategy Using AI-Powered Data
Event Recaps May 23, 2023In this session, find out how hyper-relevant attribution enriches a multichannel media planning strategy for the creation and activation of effective campaigns across all web, social, print, and offline marketing channels, and at scale.
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How to Leverage AI to Fill in the Gaps in Your Consumer Understanding
Event Recaps May 23, 2023Ericka Podesta McCoy, Resonate’s CMO, shared what you should look for when enriching your data to create a better understanding of your customers at the individual level. Learn how you can create one-size-fits-one messaging to enhance and grow loyalty and revenue at every step of the customer lifecycle.
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Keynote: The Power of Measurement at Ulta Beauty
Event Recaps May 23, 2023Michelle Crossan-Matos, CMO at Ulta Beaty, kicked off the 2023 ANA Advancements in Measurement Conference and discussed the power of measurement at Ulta Beauty. Hear how Ulta leverages data and metrics at the C-suite level to drive strategic decisions and accelerate growth.
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Marketers Using AI to Capture, Aggregate, and Analyze Global Production Data
Event Recaps May 23, 2023Prodigy is a cloud-based platform using AI to centralize and aggregate production details with zero data entry required by marketer and ad agency stakeholders. CEO and Co-founder John Lipuma shared a brief demo of the platform featuring client case studies.
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Measurement Is a Key Driver in Panera’s Customer Loyalty Program
Event Recaps May 23, 2023For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.
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Meeting the Needs of B2B Marketing and Measurement in a Privacy-First World
Event Recaps May 23, 2023LinkedIn offered advice to B2B marketers grappling with the new and emerging privacy landscape. The organization’s guidance urged the prioritization of first-party data and the adoption of new technologies and methodologies for measurement.
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NASCAR'S Fan Journey
Event Recaps May 23, 2023In a changing media landscape, hear how NASCAR is taking a fresh approach to navigating media consumption behaviors to “rev up” interest and attendance to its events.
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The Future of Digital Experience: Insights and Innovations from Adobe Summit 2023
Event Recaps May 23, 2023Alan Schulman, managing partner and chief experience officer at MarTech advisory firm UpperRight, provided an overview of major highlights and takeaways from Adobe Summit 2023.
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The Launching of the Ultimate Loyalty Experience at the Fresh Market
Event Recaps May 23, 2023The food shopping industry is a highly competitive marketplace. After analyzing its customer data, hear how The Fresh Market recognized the value of taking care of their existing members by offering them various incentives to keep them coming back.
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An Update from the National LGBT Chamber of Commerce
Event Recaps May 18, 2023Sabrina Kent, EVP of programs and external affairs, gave a brief overview of the National LGBT Chamber of Commerce and how it is working with businesses to improve representation of and engagement with the LGBTQ+ community.
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How Allstate Uses Tactile Printing to Lift Direct Mail Response
Event Recaps May 18, 2023Allstate shared the test it performed that confirms that enhancing their direct mail creative solutions via tactile designs makes their brand more recognizable and better resonates with the consumer, which in turn creates lift in results.
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How bubly Used a Short Film and Creative Media Strategy to Engage the LGBTQ+ Community
Event Recaps May 18, 2023Terrence McLaughlin, associate media manager at PepsiCo, provided an overview of his brand’s Pride 2022 campaign, which centered around the promotion of a short film. McLaughlin covered the media strategy and identified how the brand overcame a handful of unique challenges.
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Building a Multicultural Marketing Framework: Strategies and Tactics for Future Planning
Event Recaps May 17, 2023RKD Group discussed the current landscape of donor diversity, multicultural marketing strategies, and examples of these tactics being successfully deployed by brands and nonprofits.
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CrowdStrike: Securing the Super Bowl
Event Recaps May 17, 2023CrowdStrike made their presence known at the Super Bowl with the launch of the "Protection that Powers You" campaign. Hear from the in-house team that brought this campaign to life and how they worked collaboratively on CrowdStrike's first big game spot.
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Future-Proofing Your Marketing Program — Where Are You Most Exposed to Risk?
Event Recaps May 17, 2023With AI, personalization needs, and privacy challenges increasing by the day, learn what you need to consider to ensure you're establishing the infrastructure and diversifying your marketing approach so you're protected well into the future.
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Get to Know Wink Creative, Intuit Mailchimp’s In-House Agency
Event Recaps May 17, 2023Wink Creative, Intuit Mailchimp’s in-house agency, shared its team structure and case studies illustrating its delightful, absurdist work.
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How AI Drives Impact for Marketers
Event Recaps May 17, 2023At a recent ANA 1-Day Conference, Google provided an overview of some of the exciting uses that it and other innovative companies are finding for AI.
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How the NFL Uses Data and Tech to Achieve Personalization at Scale
Event Recaps May 17, 2023The NFL discussed how it is using data insights, advanced technology, strong creative, and a multi-channel strategy to reinvent its marketing approach and deliver personalized experiences to fans at scale.
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Increasing Your Marketing Impact — Driving Value with Media Unification
Event Recaps May 17, 2023In this session, learn about Danone’s road to video consolidation and the business impact/benefits that clients and agencies are seeing.
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Influencer Marketing for Nonprofits
Event Recaps May 17, 2023MissionWired and its client the nonprofit Project HOPE gave an overview of how fellow nonprofits can benefit from influencer marketing.
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