Event Recaps
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University of Phoenix: Inside Look at an In-House Performance Marketing Team
Event Recaps September 14, 2023What does it take for an in-house agency to specialize in performance and growth marketing? In this session, hear how University of Phoenix’s marketing operations team structured their in-house agency to deliver marketing results and lessons learned along the way.
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#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Event Recaps September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this session, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
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AI Use Cases for Designers
Event Recaps September 13, 2023Shutterstock dispelled three myths about AI’s place in marketing and suggested numerous ways in which the technology can be used in the work of designers.
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Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Event Recaps September 13, 2023Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
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Emerging Trends in Sports Sponsorships
Event Recaps September 13, 2023SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
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Examining the Success of ABM Strategies
Event Recaps September 13, 2023In the evolving landscape of B2B marketing, account-based marketing (ABM) has long emerged as a go-to strategy for targeting high-value accounts and driving personalized engagements. Anteriad’s Chris Blohm offered results-driven ABM strategies, providing insights that can transform a brand’s marketing endeavors.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Event Recaps September 13, 2023Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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Leveraging Customer Value in ABM
Event Recaps September 13, 2023Guest speaker Eric Berggren discussed how to design effective customer value models and use them to turbocharge account-based marketing (ABM) programs.
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San Diego Tourism Authority Marries OOH and Digital to Engage Travelers
Event Recaps September 13, 2023The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Event Recaps September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
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The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Event Recaps September 13, 2023Business inspiration hub Catalyzing Innovation offered recommendations on how brands can use generative AI to enhance creativity and marketing.
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Will Your Next ESP Be a CDP?
Event Recaps September 13, 2023The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).
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Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand
Event Recaps September 12, 2023David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.
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Bringing Greater Creativity to Commerce Experiences
Event Recaps September 12, 2023Speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.
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Consumer Attitudes Toward Wellness and the Economics of Food Purchases
Event Recaps September 12, 2023Vericast shared some of the results from a 2023 consumer survey, covering topics such as attitudes toward wellness, food, and food purchases.
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Five Tenets of Bravery in Marketing
Event Recaps September 12, 2023Arc Worldwide identified five tenets that help foster bravery in the field of marketing and offered an example from Unilever to illustrate them in action.
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How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry
Event Recaps September 12, 2023Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.
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How Panera Bread Leveraged AI to Supercharge Its Loyalty Program
Event Recaps September 12, 2023Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Event Recaps September 12, 20237-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose as the driving force behind all of its marketing, leveraged partnerships that drove engagement for the brand, and capitalized on niche cultural moments to create more authentic connections with its biggest fans.
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Purpose’s Place in Commerce
Event Recaps September 12, 2023Arc Worldwide and Unilever shared two of their REGGIE winning case studies, Scents of Confidence and Untold Beauty. They provided insight into how a shared sense of purpose and obsession with being shopper-centric laid the foundation for the creation of these award-winning campaigns.
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