Event Recaps
-
Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Event Recaps September 12, 2023Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
view -
Unlocking AI's Potential: A New Era for Shopper Marketing
Event Recaps September 12, 2023AI is not just a buzzword; it's a game-changer for shopper marketing. Jason Velliquette, EVP of Digital at R3, helps demystify AI's role in the industry, showcasing real-world examples and revealing how top advertising companies are investing in AI solutions.
view -
Using Social Impact to Innovate Media Practices
Event Recaps September 12, 2023The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
view -
Understanding the U.S. Chinese Consumers Digital Habits
Event Recaps September 7, 2023With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.
view -
Bringing Record-Breaking to Life
Event Recaps September 6, 2023Guinness World Records wants to make the world a more interesting, fun, and positive place. To do this the brand needed to take record-breaking from the pages of a book and TV screens to kids and families around the world.
view -
How Brand Partnerships Have Benefited The Georgia Aquarium
Event Recaps September 6, 2023In this session, hear how brands have partnered with the Georgia Aquarium to create compelling narratives that engage consumers, create positive change, and deliver on marketing goals and objectives.
view -
How Piedmont Healthcare Became More Strategic with Sponsorships
Event Recaps September 6, 2023Piedmont Healthcare’s Jamie Farmer-Echols provided insight into the organization’s new approach for optimizing sponsorship activations. She outlined the strategic assessment process her team developed and provided examples of how the new model has been executed in practice.
view -
#Airplanemode: How Advocacy and Influence Propel United Airlines
Event Recaps August 23, 2023Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
view -
Coca-Cola Shared Compliance Learnings
Event Recaps August 23, 2023Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
view -
Cross-Media Measurement: Driving Change Through Industry Alignment
Event Recaps August 23, 2023In this session, Jackson Bazley shared an update on the progress of the ANA’s Cross-Media Measurement Initiative, where we are heading, and how the best and brightest minds in the industry are joining forces to solve for cross-media measurement.
view -
Diversity in Data: Why Data Quality Matters for Multicultural Marketing
Event Recaps August 23, 2023Carlos Santiago from ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) shared multicultural identity coverage and accuracy data from 24 providers highlighting the significant gaps marketers confront in 3rd party data impacting targeting, attribution, and investment.
view -
Fundamentals of the Chicago White Sox Social Media Strategy
Event Recaps August 23, 2023Jacy Andrews, senior coordinator of social media at the Chicago White Sox, discussed the platform her social media team uses for content creation, the overall strategy, and how sponsorships are leveraged to drive engagement and fund other efforts.
view -
Advancements in Data and Identity: How to See Your Target Audience More Clearly
Event Recaps August 22, 2023Big data means nothing without knowing who you're reaching. Learn why a strong identity graph is critical to driving advertising effectiveness.
view -
Clorox’s Three Tips for Analytics Programs
Event Recaps August 22, 2023The Clorox Company is making a $500 million investment in technology transformation, including data and analytics. Yushuang Zhou, senior director, analytics, data science, and syndicated data at The Clorox Company, shared three tips for pursuing an analytics program gleaned from this process.
view -
Cross-Media Measurement in a Digital-First Landscape
Event Recaps August 22, 2023Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
view -
Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Event Recaps August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
view -
Driving Growth and Value Creation Through Analytics, Insights, and Technology
Event Recaps August 22, 2023This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.
view -
Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement
Event Recaps August 22, 2023In this session, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.
view -
Return on Experience: How to Successfully Measure Sponsorship Effectiveness
Event Recaps August 22, 2023How do you measure the effectiveness of a sponsorship? What is the value equation? Andrew Cohen, VP of global sponsorship strategy at Visa, discussed how the brand measures and values different elements of a sponsorship.
view -
The Next Chapter: The Future of Measurement in a Changing Ecosystem
Event Recaps August 22, 2023Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.
view