Event Recaps
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Midlevel Fundraising 101
Event Recaps May 17, 2023This session explored the trajectory of midlevel philanthropy, spotlighted opportunities and challenges, and offered concrete strategic and tactical suggestions for success. In addition, Mark Rovner of Sea Change Strategies shared trends and findings based on a decade of research.
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Personalize Moments at Scale with Data, Automation, and AI
Event Recaps May 17, 2023In this session, learn how real companies are taking a centralized approach to data, automation, and AI to transform marketing together with sales and service to truly put the customer at the center of every brand engagement.
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Take a Break for Advocacy and Policy Updates!
Event Recaps May 17, 2023In this policy update, learn about the key nonprofit issues ahead that can shape data practices and fundraising campaigns. Nonprofit organizations are in a highly regulated environment and need to learn the latest policy concerns.
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The Content-Driven ABM Strategy: How to Use Research-Backed Content to Fill the Pipeline
Event Recaps May 17, 2023Andy Crestodina, co-founder of and CMO at Orbit Media, shared the seven-step process for developing and managing an ABM strategy that his team used to capture higher-value prospects and generate more revenue for the business.
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The Future of CTV in Nonprofit Fundraising: Opportunities and Challenges
Event Recaps May 17, 2023DAV and Direct Donor TV explored the opportunities and challenges of using connected TV (CTV) as a medium for nonprofit fundraising campaigns.
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The Rise of Youth Giving
Event Recaps May 17, 2023sparks & honey's Future of Giving report pinpoints five key cultural trends disrupting the Future of Giving, including the rise of youth giving.
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Unlock the Value of Your Customer Data with Amazon AWS and Amazon Ads
Event Recaps May 17, 2023In this session, hear how companies like Deloitte are working with AWS and Amazon Ads to bridge the “Customer Data Divide”, helping brands unlock the value of their customer data in order to improve their marketing effectiveness and grow their business.
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Why and How Privacy Tech Fits into the Martech Stack of the Future
Event Recaps May 17, 2023Experts explain how CMOs and their teams should be planning for privacy compliance tech in their businesses — as well as ways they can apply these principles and practices to drive growth, reduce brand reputational risk, and increase organizational efficiency.
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Breaking Barriers in Advertising: Unveiling Diversity and Age Trends
Event Recaps May 16, 2023Melinda McLaughlin and Andrew Blake from Extreme Reach focused on trends in the gender and age of those we see in advertising and the gender of those we hear.
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Cultural Heritage Moments in Marketing
Event Recaps May 16, 2023Representation matters when marketing to the multicultural segment. Learn how Cox Communications is leveraging its ERG and boundary partners to recognize, engage, and celebrate the cultural uniqueness, diversity, and contributions made by the segment to the American tapestry.
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AT&T Flagship Store: Unwrap Possibilities
Event Recaps May 11, 2023In this session, learn how AT&T engaged The Social Standard to activate influencers to drive foot traffic to DMA’s in key U.S. cities including San Francisco, Dallas, and Chicago.
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How Marketers Are Using ChatGPT Across Digital and Social
Event Recaps May 11, 2023In this session, learn how ChatGPT and generative AI are rapidly changing the world of marketing, with implications for ideation, content creation, research, A/B testing, lead generation, SEO, and many more disciplines.
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Sephora on Influencers Versus Influence
Event Recaps May 11, 2023Sephora shared how it fosters relationships with social influencers in a way that drives paid and organic engagement.
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Stay in Compliance without Losing Your Edge
Event Recaps May 11, 2023This year's top advertising and marketing issues are largely focused on one theme: protection. In this session, learn why marketers must be aware of various trends that could threaten their intellectual property rights, reputations, and market shares.
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Defining Emissions Scopes 1, 2, and 3 and Assessing Programmatic Media’s Environmental Impact
Event Recaps May 10, 2023A May 2023 meeting of the ANA’s Sustainability Committee convened a panel featuring Andy Batkin, CEO at Duration Media, and John Osborn, director at Ad Net Zero. The panel defined Scope 1, 2, and 3 emissions and examined the environmental harm done by programmatic media buying.
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Driving Customer Loyalty — Your Most Valuable Asset
Event Recaps May 10, 2023Lauren Ackerman from creative and branding agency J.Schmid shared data insights related to customer loyalty and translated them to marketing tactics.
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How Retail Media Networks are Leveraging Creators to Drive Results
Event Recaps May 10, 2023Rodney Mason, head of marketing of brand partnerships at LTK, shared how retail media networks are accelerating influencer reach and growth online and in-store to increase loyalty and expand market share among targeted shoppers while also deepening B2B relationships and enriching the shopping experience.
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How Telus and Vera Bradley Used Data to Accelerate Outcomes
Event Recaps May 10, 2023By successfully deploying standard data and analytics methods and communication across their diverse businesses, hear how Telus and Vera Bradley were able to optimize resources and time for a robust data activation framework.
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How to Overcome Barriers to Sustainability Storytelling
Event Recaps May 10, 2023Public Good, Nestlé, and Trane Technologies joined the ANA Sustainability Committee to discuss how each of their organizations overcomes common barriers to sustainability storytelling.
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Influencer Marketing: Insights from Southwest Airlines
Event Recaps May 10, 2023Kara Salazar, social business specialist at Southwest Airlines and lead of their influencer program, talked about how Southwest is constantly finding new ways to build successful, diverse, and collaborative influencer partnerships.
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