Event Recaps
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How to Clean and Govern Your First-Party Data
Event Recaps September 27, 2023Peter Flor from BET demonstrated how RDBMS (relational database management systems) and advanced data architectural patterns can enable organizations to clean and govern first-party data signals in real-time and across changes.
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Learn To Stop Worrying and Love AI
Event Recaps September 27, 2023When addressing a social-technological challenge like AI, companies must approach it holistically, which means involving people, processes, and tools.
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Speed Up Your Insights
Event Recaps September 27, 2023Leaders from TransUnion and Meta discussed how to establish the right measurement framework and use powerful, granular data sets to quickly implement meaningful changes to your marketing mix and increase your speed to actionable insights.
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Transforming Pernod’s Performance Through Advanced Analytics
Event Recaps September 27, 2023Pernod Ricard leveraged a marketing measurement solution to get a total market view of its 600 plus brands, its competitors, and its on-premise footprint.
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Transunion Announces the 2023 Genius Award Finalists
Event Recaps September 27, 2023The ANA Genius Awards showcase the best in data-driven strategies from companies across industry sectors and revenue. Selected by the expert panel of judges, the winning companies have leveraged analytic thinking to address some of their greatest challenges and, above all, fuel bottom-line revenue growth.
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Building a Roadmap to Creating the Social Purpose Economy in Canada
Event Recaps September 26, 2023In this session, learn how the United Way BC’s Social Purpose Institute (UWBC SPI) has worked closely with over 50 businesses and 155 business leaders across multiple sectors over the last five years to help them pivot to purpose.
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ANA Legal Affairs Committee: September 2023
Event Recaps September 21, 2023For September’s Legal Affairs Committee meeting, presenters from Frankfurt Kurnit Klein & Selz PC provided an update on FTC developments, NAD decisions, class action/competitor actions, and privacy developments.
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Evolving the Agency Model to Enable What’s Next in CTV
Event Recaps September 21, 2023Brad Stockton, SVP of U.S. national video innovation at dentsu, discussed how dentsu is leading the way to enable a platform-based approach to premium streaming video and empowering their teams to be more collaborative to drive greater results for clients.
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Four Key Media Trends to Watch
Event Recaps September 21, 2023Sean Corcoran, U.S. CEO of Mediahub Worldwide, identifies four key developments on the media landscape that marketers should be keeping tabs on.
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Future-Casting with Faith Popcorn: Five Predictions
Event Recaps September 21, 2023Futurist Faith Popcorn peers into her crystal ball for glimpses of the future of marketing and technology.
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How Ads Can Save TV
Event Recaps September 21, 2023Advertising was the bulldozer that built the foundation of TV. Now, post streaming wars, amidst the Media Apocalypse, Jenny Wall, CMO of VideoAmp, shared why now is the time to waste less and sell more by aligning your media with your business outcomes, and how advertising can (and must) save television.
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Navigating the Future of Marketing and Embracing New Media Models
Event Recaps September 21, 2023In this session, Jay Altschuler, senior vice president of global media and agency relations at Mastercard, discussed the evolving media landscape, the possibilities centered around CTV, and the importance of authentic consumer-to-brand relationships.
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Optimize Your Streaming TV Strategy Through Automation
Event Recaps September 21, 2023Automation has emerged as a critical capability in the campaign planning process for advertisers of all sizes. In this session, learn how advertisers are streamlining workflows, reaching diverse audiences at national and local levels, and driving sales with flexibility and speed.
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Understanding the CTV Opportunity and Measuring Campaign Performance
Event Recaps September 21, 2023Tristan Webster, chief product officer at TVision shared highlights from his company’s bi-annual State of CTV report, looking at important connected TV data from the first half of 2023.
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ANA: Programmatic Media Supply Chain Transparency Study
Event Recaps September 20, 2023The ANA’s Bill Duggan shared a first look at a new report shedding light on programmatic ad spend and the steps marketers must take to ensure their spend is responsibly allocated.
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Customers, Communication, and Collaboration: The Pillars of an Omnichannel Framework
Event Recaps September 20, 2023In this session, Lou Cohen delved into a framework for devising an omnichannel marketing plan that considers customer engagement, communication preferences, and strategic collaboration across different specialties.
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How to Construct a Next-Level Agency Roster
Event Recaps September 20, 2023Novo Nordisk’s Kelley Mehan and Marilyn Simeon reviewed their process for developing the organization’s first-ever studio agency model, covering how the agency roster was constructed and their strategy for reviewing agency partners, both at the outset of the relationship and on an ongoing basis.
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A Framework for Adopting Agile
Event Recaps September 14, 2023Andrea Fryrear, of the consultancy Agile Sherpas, offers marketing organizations a framework to guide their efforts to adopt Agile methodologies.
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ANA: Results of the Marketing Operations Pain Points Survey
Event Recaps September 14, 2023In this session, get a quick overview of the results from the ANA’s Marketing Operations Pain Points Survey, followed by a presentation addressing the top pain points identified.
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Seven Tips for Marketing Operations
Event Recaps September 14, 2023Marketing operations consultancy Flock Associates offers seven tips for overseeing governance and other topics.
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