Event Recaps
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How Purpose and Trust Help Rockwool Fuel Its Green Agenda
Event Recaps June 8, 2023Mirella Vitale was instrumental in developing ROCKWOOL Group’s purpose formulation. During the pandemic and throughout today’s series of ongoing crises, Vitale asserts the importance of reminding ourselves what our companies stand for and ensuring that people trust our commitments.
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Influence and Community: Connecting with Your Audience Through Shared Values
Event Recaps June 8, 2023MINI USA and their agency RQ shared their approach to influencer marketing that connects with target demographics by engaging the group's trusted leaders. In a world where consumers are making purchasing decisions based on values, they explored how leveraging influencers to message shared values sparks engagement.
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The Evolution of Lenovo’s Brand Ambassador Program
Event Recaps June 8, 2023Lenovo's brand ambassador program has evolved beyond traditional marketing tactics and how it has become a powerful tool for engaging with their customers, reaching new audiences, and increasing brand awareness and loyalty.
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The Purpose of Purpose
Event Recaps June 8, 2023Martyn Etherington, senior vice president and CMO at BMC Software, discussed what a purpose-led ethos can achieve and how it can also accelerate growth.
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The Trust Factor: Driving Business Performance in Uncertain Times
Event Recaps June 8, 2023Economic uncertainty. Employee churn. Cost-conscious consumers. For any brand leader, navigating today’s marketplace is complex, competitive, and always changing. In this session, We First's Simon Mainwaring shared insights from his work with Leah Smith, SVP and CMO at MINA Group.
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Verizon's adfellows Program: Paving the Way for Diverse Marketing Talent
Event Recaps June 8, 2023Verizon shared how its adfellows program is providing upcoming advertising talent with opportunities across the marketing landscape.
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ANA Programmatic Media Supply Chain Transparency Study
Event Recaps June 7, 2023In this roundtable discussion, Bill Duggan, Group Executive Vice President at the ANA, shared high-level findings from the ANA’s study on the programmatic media buying ecosystem, often described as riddled with lack of transparency, fractured accountability, and mind-numbing complexity.
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Battling the Dragon: A Practical Approach to Omnichannel Measurement
Event Recaps June 7, 2023Offering a compelling omnichannel experience is a requirement for survival for all marketers today. TrueSense Marketing's Stephen Ferrando covered this topic from the basic to intermediate, and finally the possible (though likely impractical) ideal solutions nonprofits should be considering.
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Be the Hero Your Buyers Need and Deserve: Building Superpowered B2B Customer Experiences
Event Recaps June 7, 2023In this session, speakers dove into the trends from Merkle's third annual B2B Superpowers report, discussing what matters most to B2B buyers today, how the buying process has changed over time, and what brands can do to gain competitive advantage in a dynamic and challenging world.
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Building Next-Gen B2B Marketing
Event Recaps June 7, 2023Changes in buyer behavior, digital media consumption, and remote work has transformed B2B marketing. Winterberry Group senior managing partner Bruce Biegel shared insights from the June B2B Marketing Outlook report.
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How ServiceNow Achieved 180 Times ROI with Demand Marketing
Event Recaps June 7, 2023ServiceNow, a B2B software company, shared how it partnered with Anteridad to leverage its data platform and develop a go-to-market demand marketing strategy that generated $132 million in new business in the program’s first year.
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How Your Brand Can Prepare for the Future of CTV
Event Recaps June 7, 2023Insider Intelligence’s Paul Verna gave an overview of which CTV platforms are currently getting the most attention from advertisers, streaming viewer demographics, and some actions marketers can take to get ready for the future of television viewership.
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Launching a Tech Brand with Heart
Event Recaps June 7, 2023Kyndryl shared how it leveraged its nearly 90,000 employees and an OOH campaign to establish its corporate identity.
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Now and in the Future: Generating More Value from Your Customers
Event Recaps June 7, 2023In this session, Vincent Bahk, Head of Brand, Digital, and Experiential Marketing at FIS, shared his perspective on what it takes to market to clients and prospects — from brand to demand — and everything in between.
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The Age of Liminality: Big Cracks, Coping Mechanisms, and Signals of Hope
Event Recaps June 7, 2023The Harris Poll provided a deep dive analysis on data that indicates shifting consumer and employee expectations, including views of society’s economic systems, evolving lifestyles, and potential flywheels upon which business leaders can seize and use to create the world their employees and customers desire.
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The Next Generation of Account-Based Sales and Marketing
Event Recaps June 7, 2023No Forms. No Spam. No Cold Calls., written by Latane Contant, is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results.
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The Role of AI in Business
Event Recaps June 7, 2023Nathan Miller of Merkle reviewed the latest trends in AI, such as generative AI, and discussed the use cases and implications of using these technologies for business applications.
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A B2B Technology Company That’s Balancing Brand Marketing and Demand Generation
Event Recaps June 6, 2023Technology company Juniper Networks shifted its marketing budget to prioritize brand building — but in a way that continued to support demand generation. The strategy leveraged tactics such as out-of-home, video, and sponsorship.
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B2B Tips for Marketing in an Economic Downturn
Event Recaps June 6, 2023Lisha Perez of LinkedIn’s B2B Institute shared recommendations that marketers can take to set the table for success even during an economic downturn. Her recommendations fell under four general headings: strategy, creative, media, and measurement.
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Finding Your Way: Navigating the Complexities of the B2B Buyer Journey
Event Recaps June 6, 2023Google shared some of its latest research concerning the complexity related to B2B consideration.
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