Event Recaps
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CVS Media Exchange
Event Recaps June 15, 2023In this session, learn how the CVS Media Exchange (CMX) enables advertisers to reach valuable health and wellness shoppers wherever they are, employing data and predictive analytics to anticipate shopper needs and deliver personalized communications.
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Kroger Precision Marketing
Event Recaps June 15, 2023In this session, learn about Kroger Precision Marketing (KPM), the retail media business of Kroger designed to make brand advertising more effective by closing the loop between media exposure and store sales.
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The Fresh Market’s Shoppable Video Live Commerce(SVLC) Retail Media Network
Event Recaps June 15, 2023In this session, learn about The Fresh Market’s Shoppable Video Live Commerce(SVLC) Retail Media Network.
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10 Issues
Event Recaps June 14, 2023To close the 2023 ANA In-House Agency Conference, a panel comprised of ANA in-house agency members addressed key issues including determining the financial value of in-housing, taking on outside clients, bringing programmatic media in-house, leveraging AI, and more.
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Crafting a Culture of Collaboration Within Your In-House Agency
Event Recaps June 14, 2023JLL Creative’s Shaina Nielson shared how she and her team were able to build a more creative and productive culture through an approach that considered the perspectives of all stakeholders and prioritized continuous improvement through constant collaboration.
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Supporting an In-House Agency Studio Model
Event Recaps June 14, 2023Novo Nordisk launched their studio agency program in 2019. Over the last four years, the studio has undergone a transformation.
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Tips for Improving Your In-House Agency’s Collaboration with Clients
Event Recaps June 14, 2023UKG’s in-house agency explained how it reimagined the way it worked with internal clients with the help of Jaro Group’s coaching.
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Where Brand Meets Demand: How In-House Teams Can Produce for “The Missing Middle”
Event Recaps June 14, 2023In this session, The&Partnership showcased how they help marketing teams design and manage in-house teams that weave together long-siloed disciplines to marry brand and demand more effectively.
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Creating Modern Partnerships: The Roadmap to Building a Thriving Agency Ecosystem
Event Recaps June 13, 2023FCB global CEO Tyler Turnbull shared valuable insights on how to build successful brand-agency partnerships.
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Heart Haus: 2022 Best in Show ANA In-House Excellence Award Winner
Event Recaps June 13, 2023In this session, learn how Heart Haus, CVS Health’s in-house creative team, helps persuade, empower, and inspire consumers, members, and patients to achieve healthier lives through the communications and activations they imagine and bring to life.
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In-House Does Not = Safe
Event Recaps June 13, 2023Sure, there are cost savings to be had, but developing campaigns in-house is not about playing it safe. In this session, learn why it’s about taking big swings and stoking the creative fires within the organization to drive creativity across the brand.
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Leveraging AI for Marketing Success: A Guide for In-House Agencies
Event Recaps June 13, 2023AI is a practical and readily available tool at the marketer's disposal. Today, marketing teams can leverage AI to develop content, increase their output, and bring capabilities in-house previously thought unattainable.
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Six Tips for Staffing In-House Agencies and Building Their Cultures
Event Recaps June 13, 2023Andrew McKechnie, who formerly held leadership roles at the in-house agencies of Apple and Verizon, offered six tips for hiring for and building the culture of an in-house agency.
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TaxAct Shares Its Process for Successfully In-Housing Programmatic Media
Event Recaps June 13, 2023Amy Bartle, head of media at TaxAct, shared insights she has learned during the process of in-housing her brand’s programmatic media, including key questions to ask before starting the in-housing process and the timeline her brand has operated on.
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This “Follow the Sun” In-House Strategy is a Game-Changer
Event Recaps June 13, 2023Representatives from the Norwegian Cruise Line’s in-house agency Rebel Fish joined the 2023 ANA In-House Conference to discuss exactly how their “follow the sun” strategy works and how they’ve been able to implement it at scale.
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Laying the Foundation for a Best-in-Class In-House Media Team
Event Recaps June 12, 2023In this session, Manulife and Media.Monks covered how to decide what aspects of your marketing operations to bring in-house, how to sell in-housing internally, and strategies for a phased in-housing approach that gets the right team and skills in place.
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Birth of a Planet — Bringing DEI Into Focus
Event Recaps June 8, 2023Tilt Creative + Production shared how it pivoted from a generic mural to a historical documentary celebrating a newspaper, founded by 13 former slaves, to demonstrate its brand ethos.
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Establishing Marketing Organization Best Practices
Event Recaps June 8, 2023MASB is working to make sense of the chaos by establishing a standard for optimal marketing organization.
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Growing a $1 Billion Brand by Building Trust
Event Recaps June 8, 2023Glanbia Performance Nutrition shared how it builds trust with consumers by focusing on product quality, storytelling, and innovation.
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Haleon’s Transformation of In-House Social Intelligence
Event Recaps June 8, 2023Haleon is a world-leading consumer health company with brands including Advil, Sensodyne, Centrum, and more. Danny Gardner joined the company near its inception to build a social intelligence team in-house from the ground up.
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