Event Recaps
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Elevating and Celebrating One of the Most Sacred Holidays in Mexican Culture
Event Recaps June 27, 2023In this session, learn how El Pollo Loco stepped into the world of experiential marketing, inviting customers to celebrate El Día de los Muertos at key locations.
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Getting More out of “More Less”
Event Recaps June 27, 2023When did self-care get so hard? Women today are bombarded with choices in the pursuit of self-care. Outdoor brand Merrell decided to tackle this head on with their campaign "More Less." As part of the program, Merrell launched a live activation in the epicenter of self-care gimmicks, Los Angeles.
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Improving the Scoping Process at PepsiCo
Event Recaps June 27, 2023Damian Branch, director of agency partnerships at PepsiCo, explained how he improved the organization’s approach to preparing scopes of work to improve communication between marketers and agencies.
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The Recipe for Rewarding Gaming Partnerships
Event Recaps June 27, 2023With the help of tripleclix, the brand partnered with iconic franchises like Halo, PUBG, and Magic the Gathering, and discussed rewarding and engaging efforts tailored to fit varying gaming lifestyles.
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HARTBEAT: Where Comedy Meets Culture and Influence
Event Recaps June 22, 2023In this session, learn how HARTBEAT’s partnership with Hyundai led to a mental health-focused comedic series for YouTube that told hilarious stories of what drivers can do to recharge while recharging their electric Hyundai IONIQ 6.
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How Ford Flipped the Script and Teamed up with Gabrielle Union to Reach Urban-Dwelling Drivers
Event Recaps June 22, 2023Ford was looking to attract a younger, more urban, diverse customer. Learn how Ford accomplished this through their partnership with Gabrielle Union, activating on social, and leaning heavily on TikTok.
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Legal Updates: Sustainability Claims, Influencer Marketing, and Data Privacy
Event Recaps June 22, 2023At a June 2023 meeting of the ANA’s Legal Affairs Committee, a panel of veteran lawyers offered legal updates on the topics of sustainability claims, influencer marketing, and data privacy.
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How Sesame Street Works with Brands
Event Recaps June 21, 2023The Sesame Workshop Strategic Partnerships team discussed how Sesame Street works with brands to reach parents, build brand awareness, and support Sesame's mission to help children grow smarter, stronger, and kinder.
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Nielsen Sports on Return on Sponsorship Investment
Event Recaps June 21, 2023Nielsen Sports' Nye Sleeper led a discussion on sponsorship measurement designed to highlight how brands are successfully measuring and optimizing sponsorship investments alongside the measurement of other marketing activities.
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Watch the Game, Change the Game
Event Recaps June 21, 202384% of sports fans say they are interested in watching women’s sports, yet women’s sports receives only 5% of media coverage. Hear from Bridget Sponsky about Ally’s commitment to reach equal spend in men’s and women’s sports media and the actions they are taking to break the cycle.
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Creating a Consumer Permission Structure: How to Make Purpose Personal
Event Recaps June 20, 2023Land O’Lakes shared how it was able to create a permission structure that empowered consumers to engage with the brand while connecting more deeply with its purpose.
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How Brands Can Embrace Data Privacy to Thrive
Event Recaps June 20, 2023Agility Lab Consulting shared insights demonstrating the business benefits of going beyond compliance requirements for consumer privacy.
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How Realtor.com Uses Customer Satisfaction Scores
Event Recaps June 20, 2023Realtor.com explained how it put in place a program to measure customer satisfaction (CSAT) with its rental and homebuying website and app, and how the measurement program’s findings have helped to guide its efforts to improve those platforms.
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Johnson & Johnson + Wunderman Thompson: Transforming In-House Production for Creative Agility
Event Recaps June 20, 2023In this session, learn how Johnson & Johnson + Wunderman Thompson built a centralized production engine that could create content and consolidate all production across 45 brands to support nearly 60 different production tactics resulting in a massive cost savings.
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Learn How to Leverage AI to Grow and Retain More Effectively
Event Recaps June 20, 2023AI-powered data has the potential to revolutionize the brand marketing industry. Learn how leading brand marketers and data experts across industries are leveraging AI to fill in the gaps of their consumer understanding and build more effective and efficient campaigns.
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Meeting the Challenges to Measurement and Data Quality
Event Recaps June 20, 2023At a June 2023 meeting of the ANA’s Analytics and Data Science Committee, the Media Rating Council identified emerging challenges to effective measurement and some of the steps that it and markers are taking to try to meet those challenges.
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Member Roundtable Discussion: Production Insurance Fundamentals
Event Recaps June 20, 2023From wrap-up programs to emerging risks, this roundtable discussion walked through the essentials of production insurance programs to best protect a brand's work.
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New Compensation Structure for Commercial Productions and Renewals
Event Recaps June 20, 2023A new SAG-AFTRA Commercials Contract went into effect on January 1, 2023. The agreement includes some changes for advertisers, so Reed Smith’s Michael Isselin provided a rundown of new provisions in the contract, including changes to compensation structures for commercial productions and renewals.
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Why Purpose Marketing Isn’t Resonating with Consumers — and How Brands Might Change That
Event Recaps June 20, 2023Eric Villain, managing director of marketing effectiveness and automobility at GfK North America, discussed the results of the GfK Purpose Impact Monitor Survey.
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Best Buy Ads
Event Recaps June 15, 2023In this session, learn how brands can reach consumers through ads at Best Buy.
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