Event Recaps
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Ethics Update
Event Recaps October 18, 2023In this session, get an update on ethics issues from the ANA Center for Ethical Marketing.
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Marketing to the 50+ LGBTQ+ Audience
Event Recaps October 18, 2023Jennifer Lubrani Cisneros, strategy director for multicultural audiences, and John-Paul Hayworth, LGBTQ+ audience strategy director, explained AARP’s recent achievements engaging the 50+ LGBTQ+ demographic and its plans to continue supporting the community.
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Recognizing Chosen Names in the Trans Community
Event Recaps October 18, 2023Citi shared how it worked with Michaela Jaé Rodriguez, the first trans woman to win a Golden Globe, to promote the company’s “Chosen Name” initiative, which allows trans customers to easily update the name on their banking cards.
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Victories (and Lessons) in Fighting for LGBTQ+ Protections
Event Recaps October 18, 2023The Body Shop shared how it coordinated an effort to drive support of the Equality Act, which resulted in the submission of 4,000 letters to senators in support of the bill.
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Herbalife: 368 Creative, the In-House Content Studio
Event Recaps October 17, 2023At the core of Herbalife's marketing capabilities sits 368 Creative, their multi-faceted creative services team. Nuno Duarte Silva laid the framework for this team and how it integrates with the entirety of 368 Creative and Herbalife's marketing strategy to deliver consistent on-brand messaging.
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Insight Everywhere
Event Recaps October 13, 2023In this session, Google's Mike Hudson discussed how you can discover insights in new and interesting areas, often driven by machine learning or AI. Learn how access to data can help you understand customers/products/opportunities.
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It Takes All of Us: An Exclusive Look into the NFL as a Force for Good
Event Recaps October 13, 2023Tim Ellis, CMO at the NFL, took a deep dive into the league’s “Helmets Off” strategy, outlining the thinking behind the effort and highlighting some of the ways in which the league pivoted its strategy during the height of the COVID-19 pandemic.
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Pepsi’s Approach to Generating Earned Media
Event Recaps October 13, 2023Pepsi illustrated some of the ways in which it has sought to make its brand the topic of conversation on social media.
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Driving Excitement and Conversation with Creators
Event Recaps October 12, 2023Dan Sykora, VP of creative+ at Paramount, showcased how both Mars Wrigley and MPB leveraged Paramount’s annual VidCon event to drive deeper connections with generation Z.
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Equitable Influencer Contracts and Pay Considerations
Event Recaps October 12, 2023To address the racial pay gap between white and BIPOC influencers, Abby Papenfus of Belle Communication offered an array of tips that marketers should follow — not just because it’s the right thing to do, but because allegations of inequitable treatment of influencers can severely damage a brand’s reputation.
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Genpact: Creating an In-House Global Video Production Team
Event Recaps October 12, 2023Within their brand and marketing function, Genpact aspired to build an in-house video production capability. Kirk Duffy shared the story of this rapid global build, from getting senior leadership support to sourcing team members, along with some exemplary case studies.
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Growth of Your Audience Value Fundraising Innovation: How Organizations Are Leveraging Emerging Technology to Boost Revenue
Event Recaps October 12, 2023In this session, learn how different nonprofit organizations are leveraging data, technology, and digital innovation to drive results.
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Growth of Your Donor File from New Lead to Life-Long Donor: Data-Rich Strategies for Acquisition and Retention
Event Recaps October 12, 2023It’s more crucial than ever that nonprofits build and maintain a growing supporter base willing to respond in times of crisis and support affected communities around the world. In this session, learn about strategies, tactics, and best practices for effective donor acquisition and retention.
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How Meow Mix Leveraged Influencers to Bring a Classic Brand into Cultural Relevance
Event Recaps October 12, 2023The ‘90s heartthrob and former *NSYNC member JC Chasez partnered with Meow Mix to record a “purr-fect” remix of the brand’s iconic jingle. Launched during America’s Got Talent, Meow Mix’s TV commercial featured the Tabby 5, a cat boy band fronted by Chasez.
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How Motel 6 Has Committed to DEI as a Built-In Strategy for Success
Event Recaps October 12, 2023Motel 6 sought to foster its DEI and multicultural marketing programs. Leaders from Motel 6, Barkley, and The Corazón Agency unveiled the winning strategies behind Motel 6's successes, and how it became a more inclusive business internally and externally.
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How Shutterstock’s "Black Girls Surfing" Initiative Widens the Brand’s Representation Lens
Event Recaps October 12, 2023Shutterstock discussed the development of its “Black Girls Surfing” collection, which was created to drive representation of a marginalized group.
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P&G’s Ongoing Commitment to Multicultural Marketing
Event Recaps October 12, 2023For the seventh consecutive year, Marc Pritchard delivered a keynote address at the ANA Multicultural Marketing & Diversity Conference — this time joined by Lela Coffey, P&G's VP of multi-cultural business acceleration. Pritchard and Coffey shared new case studies from P&G brands and thoughts on how multicultural marketing needs to continue to evolve.
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Regulatory Focus: What's Next for Your Nonprofit Marketing and Fundraising Policy
Event Recaps October 12, 2023In this session, learn what is happening on data privacy at the state level, what the USPS is up to with its transformative plans and pricing that may impact your work, and what can we expect from Congress and the Administration as the year proceeds.
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Securian Financial: 99% Alignment — How Process Keeps the Creative Team Fresh (and Happy)
Event Recaps October 12, 2023To improve creativity from Securian Financial's in-house team, director Donovan Stohlberg looked inward rather than outward. Here, he detailed the before-and-after story of his in-house creative team remodeling to maximize existing resources.
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Six Traits of Innovative Cultures
Event Recaps October 12, 2023The management consultancy Rios Partners identified six traits of innovative cultures.
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