Event Recaps
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The Story Behind United Airlines’ Social Strategy Evolution
Event Recaps July 18, 2023United Airlines’ Meg Mitchell outlined the three distinct eras for the brand’s social media efforts, the lessons learned during each of these eras, and provided some real-world examples of how those lessons have been put into practice.
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Designing Effective Ambassador Programs
Event Recaps July 17, 2023Ambassador programs can be an effective way for companies to generate buzz and awareness about their products or services, increase their social media following, and ultimately drive sales. In this session, learn about everything you need to know to take your brand’s ambassador programs to the next level.
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How Folgers Broke Through to Gen Z and Collapsed the Sales Funnel
Event Recaps July 17, 2023In this engaging session, learn how Folgers coffee collapsed the sales funnel, taking a heritage coffee brand from being virtually unknown among gen Z to selling out in three key markets within five days.
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How to Engage Gen Z and Millennials on Social's Hottest Platform
Event Recaps July 17, 2023In this session, explore how to capitalize on TikTok for your brand's growth and delve into the best practices for keeping your audience captivated and engaged. This session promises a deep dive into the cutting-edge of social media marketing — from the company who is always on the cutting edge of culture.
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Influencer Pay Equity Considerations
Event Recaps July 17, 2023Most marketers are aware of the inequities that plague the influencer industry, particularly for BIPOC and marginalized creators. In this session, walk through considerations that touch on planning, contract negotiation, usage terms, content approval, and payment.
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Leverage TikTok Creators to Amplify Your Brand
Event Recaps July 17, 2023In this session, Best Buy and RQ Agency go behind the scenes of some top-performing creator/influencer campaigns. Discover best practices for TikTok influencer content and a blueprint for successful influencer brand campaigns.
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Tapping TikTok to Connect with Consumers
Event Recaps July 17, 2023In this session, learn how automotive giant Hyundai drove mass engagement, consideration, and excitement among African American consumers for its award-winning and game-changing electric vehicle the 2022 IONIQ 5.
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The House of Suntory: 100th Anniversary Experiential Programming
Event Recaps July 13, 2023In this session, hear how The House of Suntory, the Founding House of Japanese Whisky, is celebrating its 100th anniversary of whisky innovation — a major milestone not only for Suntory's history but for Japanese spirits culture.
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Chips Ahoy! Appeals to Generation Z with Social Commerce
Event Recaps July 12, 2023Cookie brand Chips Ahoy! described some ways in which it has leveraged social commerce to connect with generation Z and modernize its brand.
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State Privacy Wrap-Up
Event Recaps July 12, 2023Now that most state legislatures have wrapped up their sessions for 2023, this session recaps the many state privacy bills considered this year. Venable's Michael Signorelli discussed the myriad issues raised by the 12 that passed.
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The Rise (Again) of First Party Data — As the Cookie Crumbles
Event Recaps July 12, 2023In this session, hear how brands have a wealth of audience insights in their first-party systems as privacy regulations evolve and third-party cookie deprecation is on track for the latter party of 2024.
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Center for Ethical Marketing Update
Event Recaps June 28, 2023In this session, learn about the NEW Center for Ethical Marketing LinkedIn Group, DMAChoice — data hygiene tool, upcoming Ethics Policy Committee meeting, and development of a new Ethics Code.
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Creative and Data: Brands Achieve High Performance with CTV Ads
Event Recaps June 28, 2023MNTN shared best practices on how brands can optimize creative on connected TV to differentiate themselves and fuel durable growth.
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Sanofi: Partnership with Procurement in the RFP Process
Event Recaps June 28, 2023In this fireside chat, two of Sanofi’s consumer health leaders, Dana Bhargava, head of experience planning and digital and data strategy, and Lisa Wiatroski, global head of CHC marketing sales and procurement, discussed their partnership as it relates to the RFP process.
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The Characteristics of Analytics Leaders and Other Findings from Winterberry Research
Event Recaps June 28, 2023Winterberry Group shared research that sheds light on the industry’s relative level of analytics maturity.
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What’s Driving the Direct Mail Renaissance?
Event Recaps June 28, 2023Donna Belardi, chairman of and CEO at Belardi Wong, provided an overview of why DTC brands are re-focusing their efforts on direct mail and examples of brands that have leveraged the channel to achieve impressive business results.
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AI Marketing in Agency Scopes
Event Recaps June 27, 2023Whether your company has begun experimenting with AI marketing or it is merely a topic of conversation, Joanne Davis walked through use cases of AI in marketing, how agencies are introducing this tool in their scopes, and what you can do to make sure it is leveraged responsibly in your marketing strategy.
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An Industry Perspective on Performance Evaluations, KPIs, and Compensation
Event Recaps June 27, 2023In 2022, Decideware and the World Federation of Advertisers (WFA) conducted a research study exploring industry perceptions on performance evaluations, KPIs, and compensation. It finds that neither agencies nor clients are fully satisfied with current KPIs to measure agency performance and relationship health.
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Death to Plastic: How Liquid Death and Live Nation Built an Experience Around Sustainability
Event Recaps June 27, 2023In this session, learn how Liquid Death and Live Nation came together to take on the aggressive goal of eliminating single-use plastic bottles from Live Nation venues and festivals.
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Edgewell Personal Care and Digitas: ANA/4A's Client-Agency Relationship Forum
Event Recaps June 27, 2023In our fourth discussion in the Client-Agency Relationship Forum series, representatives from the ANA and 4A’s were joined by representatives from Edgewell and Digitas, who explored areas of the search process where there is room for improvement.
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