Event Recaps
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Why and How Privacy Tech Fits into the MarTech Stack of the Future
Event Recaps August 1, 2023Privacy technology company Compliant explored the state of data compliance and privacy regulation and offered actions steps to advertisers master the complexities of compliance across the digital media space.
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Drilling Down on Dark Patterns, Seal Strategies, and Rules on Reviews
Event Recaps July 27, 2023Speakers from BakerHostetler discussed recent Federal Trade Commission (FTC) developments on how the agency is viewing dark patterns in law enforcement matters, analyzed the proposed rule on reviews and testimonials and revised Endorsement Guides, and discussed a recent National Advertising Division (NAD) decision involving the use of seals.
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Combating Emerging Digital Security Threats
Event Recaps July 20, 2023Paul Montrose, deputy chief security officer at Acxiom, explored some of the top cybersecurity threats for businesses and offered tips for how to mitigate risk.
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Google’s Take on Responsible AI in Digital Advertising
Event Recaps July 20, 2023Google shared its principles for responsible AI, how it implements the technology in its advertising products, and what it believes could be on the horizon for AI regulation.
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A Digital-First Company’s Approach to Growth and Personalization
Event Recaps July 19, 2023MTailor is an e-commerce clothing company that uses AI — via a simple app on your phone — to provide a custom fit that is 20 percent more accurate than a tailor.
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AI, Automation, Targeting, and Data: Risk Assessment and Legal and Ethical Considerations
Event Recaps July 19, 2023New state privacy laws require data controllers to conduct and document assessments of high-risk data processing, which specifically includes many marketing use cases, such as use of cookies, combining personal data from multiple sources, selling/sharing personal data, and more.
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Best Practices for Ensuring Enforceable Online Notices and Avoiding Dark Patterns
Event Recaps July 19, 2023A panel of experts provided best practices for obtaining enforceable online notices, consent, and agreements in negative-option marketing and discussed new standards for dark patterns.
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How a Values-Based DTC Diaper Brand Has Taken the Industry by Storm
Event Recaps July 19, 2023Hello Bellow shared how it builds its community of parents and creators to support parents and provide them with affordable, premium, natural diapers.
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Legal Guidance on Environmental Claims
Event Recaps July 19, 2023During a session at a 1-Day Law Conference, an ANA audience received guidance on the use of environmental claims from Michael Justus, partner at Katten Muchin Rosenman LLP, and Mark Danis, VP, deputy general counsel at The Clorox Company.
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Privacy Law Roundup
Event Recaps July 19, 2023This panel provides an overview of what you need to know to comply with the growing number of state privacy laws and breaks down hot privacy litigation and enforcement issues including pixels and cookies and health and video data, session replay and chat bot “recordings”, and security breaches.
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The Endorsement Guides: What’s New and What’s Next
Event Recaps July 19, 2023Two legal experts discussed updated opinions in the FTC’s 2022 Endorsement Guides and provided some insight on how to future-proof your business for compliance under these new conditions.
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Three Digital Trends to Watch in the Second Half of 2023
Event Recaps July 19, 2023Jasmine Enberg, principal analyst of social media at Insider Intelligence, provided her insights on the three trends that digital marketers must be aware for the remainder of 2023 and beyond.
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Using the Super Bowl to Market to Diabetics
Event Recaps July 19, 2023The marketing for health care and medical technology has a stereotype of appearing staged and lacking genuine emotional resonance. Dexcom, a leader in glucose monitoring for diabetics, wanted to break that mold. To do so, it leveraged a Super Bowl commercial and a community of Dexcom users.
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Harnessing the Power of Social and Influencers in Sports
Event Recaps July 18, 2023ESPN shared how brands can authentically tell their stories in the sports social space to connect with younger fans. And as influencers are becoming a bigger part of the sports landscape, they shared an inside look at the recently launched ESPN Creator Network.
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Helping to Keep Ukraine’s Economic Engine Running
Event Recaps July 18, 2023Much of the best work in adtech development for the past 15 years has roots in Ukraine. Dave Morgan talked about his recent visit to Ukraine and meetings with many of the top firms in adtech, software development, and production.
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How a Challenger Brand Taps Data to Outflank the Competition
Event Recaps July 18, 2023California Pizza Kitchen’s Scott Hargrove and Acadia’s Chad Crowe discussed how the brand is leveraging data to find ways to make a bigger impact.
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How Hyundai is Reaching Multicultural Audiences on Social
Event Recaps July 18, 2023Hyundai Motors shared what it’s doing to attract Black and Hispanic consumers to its electric fleet of vehicles.
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Q&A with a Podcasting Influencer
Event Recaps July 18, 2023At the ANA’s 2023 Digital and Social Media Conference, influencer and podcast host Zach Kornfeld took questions from the audience covering topics such as the benefits of advertising on podcasts and the best approaches to developing ad reads with podcast hosts.
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Target the Rooftops: How South College Found Their Audience with CTV
Event Recaps July 18, 2023With the rise of connected TV, marketers can now be more surgical with their strategies — "targeting the rooftops" of individual households, rather than city-wide audiences — to drive measurable outcomes.
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The Marketing Power and Legal Pitfalls of AI
Event Recaps July 18, 2023Two legal experts from ReedSmith LLP provided a comprehensive overview of how marketers are benefitting from leveraging generative AI and machine learning. They also reviewed legal issues for marketers to consider when deploying this new technology.
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