Event Recaps
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Developing a Consumer Data Strategy: Leveraging Data Clean Rooms, Retail Media Networks, and AI
Event Recaps August 22, 2023The ANA’s 2023 Data, Analytics, and Measurement Conference convened a panel of experts from Kimberly-Clark and the nonprofit programmatic platform TRUSTX who shared insights on a variety of topics, ranging from consumer data to retail media networks to data clean rooms.
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Driving Growth and Value Creation Through Analytics, Insights, and Technology
Event Recaps August 22, 2023This keynote address from Kirti Singh looked at how P&G is creating the future and how analytics, insights, and technology are fueling growth and value creation for P&G and its brands.
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Expanding Perspectives and Dimensions: Exploring the Immersive Realm of In-Game Advertising Measurement
Event Recaps August 22, 2023In this session, learn how to incorporate new measurement dimensions found within the in-game advertising media channel into your current every-day models.
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Return on Experience: How to Successfully Measure Sponsorship Effectiveness
Event Recaps August 22, 2023How do you measure the effectiveness of a sponsorship? What is the value equation? Andrew Cohen, VP of global sponsorship strategy at Visa, discussed how the brand measures and values different elements of a sponsorship.
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The Next Chapter: The Future of Measurement in a Changing Ecosystem
Event Recaps August 22, 2023Google and The Hershey Company shared how a proactive strategy and AI can supercharge measurement capabilities and drive business outcomes.
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How SeeHer’s New Tool Allows for More Effective Media Planning and Targeting
Event Recaps August 21, 2023SeeHer and Comscore previewed the new GEM Audiences tool, detailing insights that were used in its creation and the ways in which it can be leveraged for more effective media planning.
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How to Overcome Data Cherry-Picking and Optimize Marketing Performance
Event Recaps August 21, 2023Marketbridge’s Andy Hasselwander explained the “Cobra Effect” that is currently permeating digital marketing measurement and offered advice on what marketers can do to overcome it and make their measurement more dynamic and accurate.
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Stop Optimizing to Attention
Event Recaps August 21, 2023This session debunks the common myths surrounding attention metrics, showcasing instances where misinterpreted metrics have sold advertisers short. Adelaide’s Marc Guldimann also covered use cases for attention metrics and the positive effects they are starting to have on incentives across the media ecosystem.
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TikTok Works: Understanding TikTok's Place in the Media Mix
Event Recaps August 21, 2023In this session, the TikTok Marketing Science team presented research compiled from Nielsen, NCSolutions, Fairing, Samba TV, and more to show how TikTok ads generate business outcomes and their effect on TV viewership.
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E&J Gallo Winery’s Journey into the World of CGI
Event Recaps August 17, 2023E&J Gallo Winery discussed its in-house team's work with CGI, and its journey from discovery through execution of complex production capabilities that have elevated the quality of its work and improved its overall production output.
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How to Create a Brand Strategy Across Brands
Event Recaps August 17, 2023Vision Service Plan’s Rob Kalmbach explained how in-house creative teams can maintain brand consistency across a house of brands, each with their own style guides and strategies.
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The Intersection of Artificial Intelligence and the Copyright Act
Event Recaps August 17, 2023In this month's Legal Affairs Committee meeting, presented by lawyers from Greensfelder, Hemker & Gale, P.C., learn about the copyright implications of using Generative AI to produce music. Is it fair use?
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Citizens Bank Engages New Yorkers with an Experience Illuminating Their Lives and Values
Event Recaps August 15, 2023At an August meeting of the ANA’s Brand Management Committee, Citizens Bank detailed its REGGIE award-winning experiential activation, “The Living Portrait of New York.”
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Pernod Ricard’s Absolut.Land Is a Case Study in Successful Experiential Marketing
Event Recaps August 15, 2023Absolut discussed its work with Web3 and the unlimited creative experimentation in the metaverse.
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REGGIE Gold Award Winner (Rebranding; Repositioning) — Haleon and Grey: Tums Loves Food Back
Event Recaps August 15, 2023The idea was simple – TUMS gives you heartburn relief so instead of fighting, you can keep enjoying all the food you love with a burning passion. The hero creative for the repositioning campaign showcased a quintessential love story between a woman and a larger-than-life Spicy Chicken Wrap.
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Overcoming Barriers to Making Green Mainstream
Event Recaps August 9, 2023Boston Consulting Group highlighted some of the challenges to encouraging sustainable consumer choices and illustrated ways of overcoming those challenges.
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How to Talk About and Lend Visibility to the LGBTQ+ Community
Event Recaps August 4, 2023In a session held during an August 2023 meeting of the ANA’s DE&I Forum Committee, the Gay and Lesbian Alliance Against Defamation (GLAAD) shared terminological guidance, as well as illuminating data on the LGBTQ+ community and recommendations for marketers seeking to act as its ally.
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Expanding Nonprofit Impact Through Influencer Marketing: Strategies for Navigating Social Media's Niche Networks
Event Recaps August 2, 2023Social media has transformed the landscape of marketing. It’s created a huge web of niches and spheres of influence. Find out how your organization can find the right voices and the right platform to extend its reach and access a new audience to advocate and support your mission.
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Summer Regulatory Updates and Challenges — The Waves Keep Coming!
Event Recaps August 2, 2023In this session, get a high-level update on recent regulatory issues impacting nonprofit organizations. It’s been a busy year for privacy at the state level with federal telephone and texting changes at the FCC, USPS postal rate increases, and more.
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Customer Data and Privacy Enhanced to Grow Your Business
Event Recaps August 1, 2023Amazon Web Services discussed the use cases for developing a 360-degree view of customers.
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