Event Recaps
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Targeted and Authentic Multicultural Strategies for a Diverse Market
Event Recaps November 2, 2023After relocating from St. Louis to Los Angeles in 2016, the Rams were challenged with rebuilding a fan base in a highly competitive and diverse market. Combining targeted outreach with a consistent approach, the Rams built a successful, multi-pronged platform capable of both mass reach and personal impact.
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This Technology Company Leveraged a Sponsorship for Awareness
Event Recaps November 2, 2023Technology company Hyland undertook a sponsorship to increase brand awareness.
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ANA Legislative, Ethics, Advocacy Update
Event Recaps November 1, 2023In this session, get the latest updates from the ANA Washington Legislative, Ethics, and Advocacy team.
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Delivering Performance | Direct Mail in the United States 2023
Event Recaps November 1, 2023In this session, Winterberry Group’s Jonathan Margulies discussed trends in direct mail marketing efforts and reviewed the findings of Winterberry’s latest research report on direct mail, published in partnership with the United States Postal Service.
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How to Reach the Fastest-Growing Age Group in the U.S.
Event Recaps November 1, 2023AARP, the nonprofit organization that empowers people to choose how they live as they age, segments its over-50 consumer segment so advertisers can efficiently and effectively reach this audience which is growing, spending more, and has diverse needs and interests that are often overlooked by businesses.
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Learn How Creators Helped Archer Accelerate its National Rollout
Event Recaps November 1, 2023Archer is Match Group’s latest venture, a social-first dating app for gay, bisexual, and queer men that creates a celebratory place designed with safety in mind. In this session, learn about the brand’s creator-fueled launch, which tapped Instagram and TikTok influencers for its go-to-market strategy.
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Marketing to Moms: Using Data-Driven Marketing to Build Connections and Trust
Event Recaps November 1, 2023Miriam Kalaev from Everyday Health Group Pregnancy & Parenting, shared how to connect with moms precisely and at scale amid looming challenges like cookie depreciation, stricter privacy regulations, and an increasing reliance on zero- and first-party data.
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Maximizing Impact: Activating Brand-Building Campaigns with a Performance Mindset
Event Recaps November 1, 2023In 2023, BabyBjörn celebrated the 50th anniversary of their iconic baby carriers. Performance Marketing Manager Morgan Graham talked about how the team transformed a heritage campaign into a dual force of awareness and conversion utilizing media partners and traditional performance channels.
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Being FC Barcelona: Sport, Brand, and the Engagement of a Global Community
Event Recaps October 27, 2023FC Barcelona has a compelling story situated in an incredible city. In this session, Bryan Bachner shared the reason that their 400 million fans consider FC Barcelona as Mes Que Un Club or More Than a Club.
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Girl Scouts Is Fostering a More Inclusive World for Girls and Women
Event Recaps October 27, 2023The world keeps trying to put girls and Girl Scouts in a box of arts and crafts, green vests, and sweet smiles, which are all fine — but the Girl Scouts organization focuses on a strategy that can help change the world.
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How Planet Fitness Has Fueled Continued Growth, Loyalty, and Momentum in the Toughest Times
Event Recaps October 27, 2023Planet Fitness shared five key lessons that led to the company’s remarkable growth, surpassing 18 million members in 2023.
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Microtrends: Hidden Forces Shaping the Consumer of Tomorrow
Event Recaps October 27, 2023During a session at the 2023 ANA Masters of Marketing Conference, Mark Penn, chairman at and CEO of Stagwell, posited that when a marketing effort strikes a chord with consumers, it’s because it resonates with a trend or “microtrend” in culture. To assist marketers who want to take advantage of such microtrends, he cataloged several of the ones he is currently observing in society.
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Reclaiming La-Z-Boy’s Brand Identity
Event Recaps October 27, 2023La-Z-Boy discussed how it recommitted itself to a brand identity that it had run from for years.
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Defining a Challenger Brand: How to Create Cultural Connections to Reach New Audiences
Event Recaps October 26, 2023Shipt discussed how it broke through the cluttered same-day delivery industry on a limited budget by leaning into its purpose.
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How 7-Eleven Supports Customers and Communities
Event Recaps October 26, 20237-Eleven highlights some of the efforts it is undertaking to bring freshness to all the ways in which it engages customers and serves communities.
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How Land O' Lakes Advocates on Behalf of Rural America
Event Recaps October 26, 2023Land O' Lakes, a cooperative dedicated to supporting its member-farmers, detailed how it is fighting to correct stereotypes about rural areas and to support the communities that reside there.
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How to Be a Better Agency and How to Be a Better Client
Event Recaps October 26, 2023During a session at the ANA’s 2023 Masters of Marketing Conference, Mazda CMO Brad Audet shared advice for clients and agencies.
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Merging Purpose-Driven Marketing with Gen Z DNA
Event Recaps October 26, 2023Gen Z resonates profoundly with marketing and communications that are aligned with their purpose. Lenovo’s efforts, which include a Product Diversity Office and campaigns such as Work for Humankind, demonstrate our pledge to sustainability and inclusion—critical aspects of the Gen Z ethos.
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Passion Unleashed: Exploring New Horizons in Marketing
Event Recaps October 26, 2023Mastercard shared how it connects with card holders by curating international culinary experiences.
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Tips for CMOs: How to Strengthen Your Relationship with the CEO
Event Recaps October 26, 2023At the 2023 Masters of Marketing Conference, the ANA convened a panel of CMOs and business leaders to share their insights into how CMOs can strengthen their relationships with CEOs.
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