Event Recaps
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Barbie + Roku: An Unmissable Marketing Campaign
Event Recaps November 8, 2023In this session, learn how Roku partnered with Warner Bros. Pictures and Mattel to build an immersive campaign for Barbie that made it unmissable with audiences, reaching the platform’s 73M+ active accounts and capturing every stage of the streamer’s journey.
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Best Practices to Extract ROI from Your MarTech Investment
Event Recaps November 8, 2023In this session, hear how Summit/VillageMD partnered with the Mar Dat team to leverage best practices for sourcing and implementing data and MarTech solutions across paid and owned channels.
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Coca-Cola's Marketing Evolution: Consumer Data-Driven Success with AWS and MarTech Leaders
Event Recaps November 8, 2023Discover how a collaboration between Coca-Cola and AWS has empowered Coca-Cola to leverage consumer data and technology, drive innovation, and enhance consumer engagement globally.
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How to Overcome ESG Paralysis and Inspire Action
Event Recaps November 8, 2023Brands are expected to act on ESG topics yet are facing increasing scrutiny or backlash. In this session, hear why a new way forward is needed that can bridge the political fault line and inspire action.
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How Top Brands Are Winning at ESG and Public Trust
Event Recaps November 8, 2023The ANA-Swayable ESG Brand Perception Index tracks consumer perceptions of ESG performance for over 400 top U.S. consumer brands. This session laid out the key movements and insights across each of the main sectors tracked: FMCG, healthcare, insurance, retail, finance, travel, and entertainment.
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Igniting a Nicotine-Free Generation with “Quitters”
Event Recaps November 8, 2023Truth Initiative's "Quitters" campaign showcased the journey of real young people quitting vaping, highlighting the positive impact of quitting nicotine on mental health, inspiring others to quit, and providing resources for successful cessation.
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Leveraging Automation and Ai: How Brands Can “Stack the Deck” to Win Big in Digital Media
Event Recaps November 8, 2023In digital media today, brands bid and buy ad impressions under several major constraints. Dr. Kenneth Rona explained these dynamics and showed how a new platform, SWYM, is leveraging automation and AI to make it happen.
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Marketing Technology for Marketers: Partnering to Win — Top 10 Ways to Improve Your MarTech Success
Event Recaps November 8, 2023ANA has created a suite of best practices and legal documents to assist you in the MarTech procurement process. Learn how these tools can help you secure substantially better value out of your MarTech investment, drive growth, eliminate waste, and establish healthy and valuable partnerships.
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Northwell Health Finds Its Purpose in Combating Gun Violence
Event Recaps November 8, 2023In 2019, guns surpassed car accidents as the leading cause of death among children in the U.S. This crisis prompted Northwell Health, New York’s largest health care provider, and its agency partner, StrawberryFrog, to find a way to combat the epidemic.
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Reaching a Global Audience with the McDonald’s World Cup Campaign
Event Recaps November 8, 2023McDonald’s showcased how the brand turned its 2022 FIFA World Cup sponsorship into a massive success by developing a simple message that brought fans together across countries and cultures, united by their love of soccer.
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The Best Performance TV Ads of 2023
Event Recaps November 8, 2023In this session, walk through some of the best ads that ran on MNTN’s Performance TV platform in 2023. Kristen Navarro broke down exactly what made the creative so effective, how it was uniquely designed to drive performance, and why this selection showcases how impactful Connected TV advertising can be.
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The Martech Fundamentals That Are the Building Blocks to MarTech Greatness
Event Recaps November 8, 2023In this session, hear Kellanova discuss what it takes to unlock brand growth with a “true-north” vision for data, measurement standards, growth focused KPI’s that are enabled by enterprise MarTech, and organizational design and alignment to building capability.
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How Danone Leverages First-Party Shopping Data
Event Recaps November 6, 2023Danone North America is continuously exploring the best ways to effectively reach consumers. Danone's director of media connections shared how the Oikos brand is utilizing purchase-based targeting on CTV to test how the retailer's audience targeting performs with streaming partners.
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Vitamin Shoppe on Balancing Priorities with a Limited Budget
Event Recaps November 6, 2023Nadina Guglielmetti, chief customer officer at Vitamin Shoppe, discussed driving distinct priorities within a limited marketing and media budget. The Vitamin Shoppe has multiple consumer paths to purchase: both a brick-and-mortar footprint as well as a strong DTC e-commerce platform.
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An Annual Partnership: KitchenAid and the PGA Championship
Event Recaps November 2, 2023Since 2011, KitchenAid has been the official sponsor of the Senior PGA Championship. In this session, learn about the unique experiences created for fans in the KitchenAid Fairway Club where attendees of all ages can enjoy interactive activities, live celebrity demonstrations, and product exploration.
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Eight Data Points That Shed Light on the Behavior and Attitudes of Hispanic Viewers
Event Recaps November 2, 2023Nielsen shares the results of recent research that illuminates how Hispanic viewers engage with and feel about TV and streaming.
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How Estée Lauder Found Meaningful Partnership with Diverse Suppliers
Event Recaps November 2, 2023Ashley Gabb, director of supplier inclusion and diversity at Estée Lauder, explained how brands can engage and empower diverse suppliers to become their strongest partners in the agency roster.
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Leveraging the Cultural Insights Impact Measure (CIIM)
Event Recaps November 2, 2023The ANA’s Alliance for Inclusive and Multicultural Marketing explained its Cultural Insights Impact Measure (CIIM) and how the retailer Mattress Firm benefited from using it to guide its approach to a Spanish-language ad.
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Moments That Make Waves: Inside White Claw's Experiential Strategy
Event Recaps November 2, 2023In this session, learn about White Claw's partnership with VCCP US, the challenger agency for challenger brands, to keep the drink connected to moments in music, art, and fashion through experiential activations everywhere from New York Fashion Week to Art Basel to Coachella.
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Taking a Purposeful Approach to Meaningful Engagement
Event Recaps November 2, 2023To reach multicultural audiences, campaigns must be purposeful, incorporating strategic partnerships and placements that matter to the audience.
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