Event Recaps
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Five Tenets of Bravery in Marketing
Event Recaps September 12, 2023Arc Worldwide identified five tenets that help foster bravery in the field of marketing and offered an example from Unilever to illustrate them in action.
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How a Duck, Two Goats, and a Renewed Strategy Soared Brand Awareness in the Insurance Industry
Event Recaps September 12, 2023Dagger's Carla Guy was interviewed by Luci Rainey, former senior marketing executive at Comcast and PODS, to learn more about Dagger's strategy behind the Aflac GOAT campaign and how leveraging a new strategy and personality, and supporting women's initiatives, drove brand awareness and consideration.
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How Panera Bread Leveraged AI to Supercharge Its Loyalty Program
Event Recaps September 12, 2023Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.
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How Slurpee is Building 7-Eleven’s Culture-First Approach
Event Recaps September 12, 20237-Eleven shared highlights and learnings from its first-ever brand makeover, outlining how it has incorporated purpose as the driving force behind all of its marketing, leveraged partnerships that drove engagement for the brand, and capitalized on niche cultural moments to create more authentic connections with its biggest fans.
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Purpose’s Place in Commerce
Event Recaps September 12, 2023Arc Worldwide and Unilever shared two of their REGGIE winning case studies, Scents of Confidence and Untold Beauty. They provided insight into how a shared sense of purpose and obsession with being shopper-centric laid the foundation for the creation of these award-winning campaigns.
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Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations
Event Recaps September 12, 2023Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.
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Unlocking AI's Potential: A New Era for Shopper Marketing
Event Recaps September 12, 2023AI is not just a buzzword; it's a game-changer for shopper marketing. Jason Velliquette, EVP of Digital at R3, helps demystify AI's role in the industry, showcasing real-world examples and revealing how top advertising companies are investing in AI solutions.
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Using Social Impact to Innovate Media Practices
Event Recaps September 12, 2023The Boston Globe shared how it leverages multi-sensory story telling to engage and expand its subscription-base.
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Understanding the U.S. Chinese Consumers Digital Habits
Event Recaps September 7, 2023With more than 2.3 million users in the U.S., Chinese consumers have unique cultural preferences, speak different languages, and often have digital and shopping habits that are distinct from the general population.
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Bringing Record-Breaking to Life
Event Recaps September 6, 2023Guinness World Records wants to make the world a more interesting, fun, and positive place. To do this the brand needed to take record-breaking from the pages of a book and TV screens to kids and families around the world.
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How Brand Partnerships Have Benefited The Georgia Aquarium
Event Recaps September 6, 2023In this session, hear how brands have partnered with the Georgia Aquarium to create compelling narratives that engage consumers, create positive change, and deliver on marketing goals and objectives.
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How Piedmont Healthcare Became More Strategic with Sponsorships
Event Recaps September 6, 2023Piedmont Healthcare’s Jamie Farmer-Echols provided insight into the organization’s new approach for optimizing sponsorship activations. She outlined the strategic assessment process her team developed and provided examples of how the new model has been executed in practice.
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#Airplanemode: How Advocacy and Influence Propel United Airlines
Event Recaps August 23, 2023Speakers from United Airlines discussed the brand’s strategic approach to employee social media and influencer marketing across its global workforce.
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Coca-Cola Shared Compliance Learnings
Event Recaps August 23, 2023Privacy compliance is an ever-changing landscape. As countries continue to put individuals first, so should business practices. Coca-Cola discussed best practices and lessons learned for launching consumer-centric campaigns while balancing privacy compliance requirements.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Event Recaps August 23, 2023In this session, Jackson Bazley shared an update on the progress of the ANA’s Cross-Media Measurement Initiative, where we are heading, and how the best and brightest minds in the industry are joining forces to solve for cross-media measurement.
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Diversity in Data: Why Data Quality Matters for Multicultural Marketing
Event Recaps August 23, 2023Carlos Santiago from ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) shared multicultural identity coverage and accuracy data from 24 providers highlighting the significant gaps marketers confront in 3rd party data impacting targeting, attribution, and investment.
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Fundamentals of the Chicago White Sox Social Media Strategy
Event Recaps August 23, 2023Jacy Andrews, senior coordinator of social media at the Chicago White Sox, discussed the platform her social media team uses for content creation, the overall strategy, and how sponsorships are leveraged to drive engagement and fund other efforts.
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Advancements in Data and Identity: How to See Your Target Audience More Clearly
Event Recaps August 22, 2023Big data means nothing without knowing who you're reaching. Learn why a strong identity graph is critical to driving advertising effectiveness.
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Clorox’s Three Tips for Analytics Programs
Event Recaps August 22, 2023The Clorox Company is making a $500 million investment in technology transformation, including data and analytics. Yushuang Zhou, senior director, analytics, data science, and syndicated data at The Clorox Company, shared three tips for pursuing an analytics program gleaned from this process.
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Cross-Media Measurement in a Digital-First Landscape
Event Recaps August 22, 2023Nielsen's Jamie Moldafsky discussed how the road ahead for CMOs will require transformative thinking based on data and solutions that are both trusted and channel agnostic.
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