Event Recaps
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Customers, Communication, and Collaboration: The Pillars of an Omnichannel Framework
Event Recaps September 20, 2023In this session, Lou Cohen delved into a framework for devising an omnichannel marketing plan that considers customer engagement, communication preferences, and strategic collaboration across different specialties.
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How to Construct a Next-Level Agency Roster
Event Recaps September 20, 2023Novo Nordisk’s Kelley Mehan and Marilyn Simeon reviewed their process for developing the organization’s first-ever studio agency model, covering how the agency roster was constructed and their strategy for reviewing agency partners, both at the outset of the relationship and on an ongoing basis.
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A Framework for Adopting Agile
Event Recaps September 14, 2023Andrea Fryrear, of the consultancy Agile Sherpas, offers marketing organizations a framework to guide their efforts to adopt Agile methodologies.
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ANA: Results of the Marketing Operations Pain Points Survey
Event Recaps September 14, 2023In this session, get a quick overview of the results from the ANA’s Marketing Operations Pain Points Survey, followed by a presentation addressing the top pain points identified.
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Seven Tips for Marketing Operations
Event Recaps September 14, 2023Marketing operations consultancy Flock Associates offers seven tips for overseeing governance and other topics.
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University of Phoenix: Inside Look at an In-House Performance Marketing Team
Event Recaps September 14, 2023What does it take for an in-house agency to specialize in performance and growth marketing? In this session, hear how University of Phoenix’s marketing operations team structured their in-house agency to deliver marketing results and lessons learned along the way.
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#SEEHERGREATNESS: Jumpstarting a Movement to Drive Change and Growth
Event Recaps September 13, 2023In 2022, Buick set out to leverage their status as a longstanding partner with the NCAA to launch #SEEHERGREATNESS. In this session, learn the dos and don’ts for how to authentically connect with consumers and drive growth through thought-provoking marketing and grassroots dialogue.
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AI Use Cases for Designers
Event Recaps September 13, 2023Shutterstock dispelled three myths about AI’s place in marketing and suggested numerous ways in which the technology can be used in the work of designers.
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Building Trajectory from a Powerful Legacy — Positioning Martin Guitars for the Next 200 Years
Event Recaps September 13, 2023Mike Nelson, VP of marketing at Martin Guitar and Jenn Szekely, president of Coley Porter Bell, unpacked the legacy brand's history and the journey that took place to refresh an already iconic brand. They provided a snapshot of the rebranding process and learnings, focusing on the creativity needed to successfully reposition this heritage brand.
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Emerging Trends in Sports Sponsorships
Event Recaps September 13, 2023SponsorUnited reviewed data and trends to help brands maximize their sports sponsorships and provided examples of how sports betting app FanDuel has executed on each of these trends in its own activations.
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Examining the Success of ABM Strategies
Event Recaps September 13, 2023In the evolving landscape of B2B marketing, account-based marketing (ABM) has long emerged as a go-to strategy for targeting high-value accounts and driving personalized engagements. Anteriad’s Chris Blohm offered results-driven ABM strategies, providing insights that can transform a brand’s marketing endeavors.
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How Helping Up Mission Connected with a Hard-to-Reach Audience
Event Recaps September 13, 2023Baltimore-based nonprofit Helping Up Mission shared its process for developing a campaign that raised awareness about its services, elevated the brand, and got help to people who needed it, even when they were hard to reach.
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Leveraging Customer Value in ABM
Event Recaps September 13, 2023Guest speaker Eric Berggren discussed how to design effective customer value models and use them to turbocharge account-based marketing (ABM) programs.
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San Diego Tourism Authority Marries OOH and Digital to Engage Travelers
Event Recaps September 13, 2023The Shipyard and Wanderlab shared how they worked with San Diego Tourism Authority to effectively harness the power of curiosity to engage and captivate their target audience.
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Scary Marketing Is Good Marketing: How Daring to Be Different Pays Dividends
Event Recaps September 13, 2023In this session, Upwork’s Patrick Holly reviewed the strategic foundations of a daring campaign, what "daring" really means, and examples of how that has moved the needle for the brands he's worked with.
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The Great Divide — How AI Marketing Will Make Some Firms Dumber and Others Far Smarter
Event Recaps September 13, 2023Business inspiration hub Catalyzing Innovation offered recommendations on how brands can use generative AI to enhance creativity and marketing.
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Will Your Next ESP Be a CDP?
Event Recaps September 13, 2023The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).
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Beyond Logos and Labels: Unleashing the Power of Purpose in Your Brand
Event Recaps September 12, 2023David Baldwin, founder of Baldwin& and CMO of Ponysaurus Brewing, explored the transformative power of brand building from scratch — one that goes beyond logos, colors, and tone of voice into creating a living entity fueled by values that propel long-term growth.
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Bringing Greater Creativity to Commerce Experiences
Event Recaps September 12, 2023Speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.
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Consumer Attitudes Toward Wellness and the Economics of Food Purchases
Event Recaps September 12, 2023Vericast shared some of the results from a 2023 consumer survey, covering topics such as attitudes toward wellness, food, and food purchases.
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