Event Recaps
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How Two Brands Used Print to Increase Results and ROI
Event Recaps January 31, 2019The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.
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It’s Not Either/Or: How to Utilize Both Print and Digital
Event Recaps January 31, 2019Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.
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The Journey Toward an In-House Agency: Stanford Health Care’s Story
Event Recaps January 31, 2019Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.
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KISS Products Launches Bold Social Media Campaign
Event Recaps January 30, 2019KISS Products shared its innovative digital and social work as well as key lessons learned.
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Life Insurance 101: Where Life Insurance Meets Social Media
Event Recaps January 30, 2019New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.
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Marriott and Whistle Sports: Building Engaging Content for Unique Distribution Platforms
Event Recaps January 30, 2019Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docuseries “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.
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Mastering Social Media in 2019
Event Recaps January 30, 2019Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.
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A Robust Data Architecture Powers H&R Block’s Content Marketing Strategy
Event Recaps January 29, 2019H&R Block’s journey to delivering personalized website content to consumers began with an investment in data and measurement.
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How to Make Agile Marketing Work for You
Event Recaps January 29, 2019Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.
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John Deere: An Original Content Marketer
Event Recaps January 29, 2019The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.
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Marketing to Gen Z: What You Need to Know
Event Recaps January 29, 2019FutureCast shared how gen Z is pivoting away from past generations to create a unique identity.
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No One Should Tell Your Story Better than You
Event Recaps January 29, 2019St. Jude Children’s Research Hospital is an organization rich with stories to tell about its patients, donors, and employees. The brand hired a team of former journalists to tell these stories in a compelling way via digital media.
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Risk Management for In-House Creative Content
Event Recaps January 29, 2019The ANA and BCG researched and identified best-in-class risk management practices for in-house agencies, and shared results and findings from the research to be released later at this year’s In-House Agency Conference in April.
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Taking Brands to the Next Level with Content: Three Case Studies
Event Recaps January 29, 2019Three case studies demonstrate the effect a good content marketing strategy can have on business outcomes.
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Using Data-Driven Decisions to Drive People, Process, Performance, and Perception
Event Recaps January 29, 2019Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.
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Brand Activation Legal Committee: January 2019
Event Recaps January 24, 2019Perkins Coie’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases and a review of recent NAD and CARU cases.
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How Google Used AI and Machine Learning in a Brand Campaign
Event Recaps January 24, 2019Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.
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Legal Issues Affecting Marketers in 2019
Event Recaps January 23, 2019The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.
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State Privacy Update
Event Recaps January 23, 2019ANA’s Chris Oswald will give an update on what’s occurring in the states on privacy.
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Washington Update: January 23, 2019
Event Recaps January 23, 2019The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.
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