Event Recaps

How Esports Builds Brands Through Storytelling
Event Recaps January 17, 2019
Charles Cantu led a discussion about the rise in popularity of esports.
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How to Digitally Amplify a Launch Event: Five Tips from Qualcomm
Event Recaps January 17, 2019
Qualcomm shared advice for giving a physical event an effective presence online.
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Martech for the Future: How Innovators are Engaging Audiences with VR and AR
Event Recaps January 17, 2019
Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.
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Optimizing E-Commerce Websites with Split Testing
Event Recaps January 17, 2019
Kopari Beauty shared the results of myriad split tests that it conducted on numerous features of its direct-to-consumer e-commerce website.
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Panel: How Immersive Media Is Changing Consumer Experiences
Event Recaps January 17, 2019
A panel explored the current state of immersive media, including virtual reality, augmented reality, and other platforms that will shape the way viewers and consumers interact with the world around them.
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Social Media Marketing for the Environment
Event Recaps January 17, 2019
Sambazon explained how it used influencer marketing and user-generated content to help protect the rainforest.
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Ten Innovative Trends Happening in Retail
Event Recaps January 17, 2019
Michelle Greenwald, CEO at and founder of Inventours, shared best practices for innovating in retail.
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How to Improve Your Content Production, Workflow, and Execution
Event Recaps January 16, 2019
Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.
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Going Beyond Brand Marketing at Boxed
Event Recaps January 15, 2019
Boxed, a wholesale retailer of bulk items, uses online and mobile-driven platforms to stand out from its storefront warehouse competitors.
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Moet-Hennessy Stays Top of Mind
Event Recaps January 15, 2019
For hundreds of years Moet & Chandon and Hennessey have been two of the top champagne and cognac brands in the world. In this session, Giles Woodyer, Brand Strategy – Moet-Hennessey, will share how they are able to keep these storied brands fresh, exciting and top of mind for consumers.
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