Event Recaps
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How Johnnie Walker Reignited Its Brand Through Purpose
Event Recaps February 6, 2019In recent years Johnnie Walker’s growth had slowed and wasn’t resonating with diverse audiences. To refresh the brand’s foundations, the company sharpened its insight by applying a new lens, “progress with purpose,” and developed the “Keep Walking America” platform in the U.S.
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How NASCAR Attracted Latinos to the Sport Through Authentic Storytelling
Event Recaps February 6, 2019NASCAR explained how to create authentic storytelling and leverage cultural cues to help your brand connect with Latinos.
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Myths in Marketing to Black Consumers
Event Recaps February 6, 2019Matthew Barnhill, founder of and research marketing consultant at ConsumerSense, debunked some of the common myths in targeting black consumers.
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Our Music, Our Culture: Black Music's Influence on Popular Culture
Event Recaps February 6, 2019Pandora, in partnership with Burrell Communications, shared a sneak peek into its new research on the trendsetting Black consumer with marketing implications beyond music that will help advertisers win over this audience.
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Rethinking Culture in Multicultural Marketing
Event Recaps February 6, 2019Amanda Sabreah, founder of and CEO at Partnr, shared insights into how to be inclusive in marketing and why more companies need to research and interview different demographics to build authenticity.
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Taking Better Approaches to Agency Management and Reviews
Event Recaps February 6, 2019In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.
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Verizon’s Migration to an Agency Holding Company
Event Recaps February 6, 2019By switching to an agency holding company model, Verizon positioned its brand and business for the future.
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10 Marketing Risk Questions Every Company Needs to Ask
Event Recaps February 5, 2019The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company's investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.
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Building Honda’s Shopping Bot
Event Recaps February 5, 2019Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.
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Driving Organic Traffic with SEO in 2019
Event Recaps February 5, 2019Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.
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Leveraging Live Video to Drive Business Outcomes
Event Recaps February 5, 2019OH Partners, a full-service creative agency based in Phoenix, Ariz., shared best practices for creating social content that drives business outcomes.
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The Art of Going Viral
Event Recaps February 5, 2019Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.
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Transparency in Programmatic Media Buying
Event Recaps February 5, 2019Explore how to take ownership of the media buying process. See where to begin, understand what data you have, and what you are missing. Discover the savings and benefits of an in house trading desk.
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Why Farmers Insurance Embraces Native Advertising
Event Recaps February 5, 2019Farmers Insurance shared case studies on how native advertising and a soft-sell journalistic approach can improve brand’s effectiveness.
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How Two Brands Used Print to Increase Results and ROI
Event Recaps January 31, 2019The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.
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It’s Not Either/Or: How to Utilize Both Print and Digital
Event Recaps January 31, 2019Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.
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The Journey Toward an In-House Agency: Stanford Health Care’s Story
Event Recaps January 31, 2019Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.
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KISS Products Launches Bold Social Media Campaign
Event Recaps January 30, 2019KISS Products shared its innovative digital and social work as well as key lessons learned.
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Life Insurance 101: Where Life Insurance Meets Social Media
Event Recaps January 30, 2019New York Life Insurance Co. shared how the organization has developed its digital marketing strategy to target consumers while educating them about life insurance.
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Marriott and Whistle Sports: Building Engaging Content for Unique Distribution Platforms
Event Recaps January 30, 2019Whistle Sports and the Marriott Content Studio produce and distribute the ongoing docuseries “Courtyard: Unstoppable” bringing to life compelling stories about people fueled by their passion for the game of football. By leveraging the partnership of Courtyard by Marriott as the “Official Hotel” of the NFL, the series shares engaging stories distributed on a dedicated channel on Facebook’s video platform, Facebook Watch. An unconventional approach to storytelling and distribution gets the story in front of engaged audiences while reinforcing brand awareness.
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