Procurement in a Marketing Innovation Landscape
The marketing landscape is changing by the day - or even by the minute. Marketing looks to have the flexibility to be relevant in the current marketplace. Procurement looks to provide the structure and processes that are best for the business and compliant. So how does procurement and marketing work together to win together? Our goal is ultimately the same. In this session Mark Hudson, cross-divisional marketing procurement at Walgreen Co., and Mercedes Ritchey, marketing operations director, U.S., at Walgreens Boots Alliance, will facilitate a discussion. Where is it working? Where are the gaps?
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