Kohl's: Launching a Digital Takeover with a Celebrity & Influencers
Kohl’s is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in their stores, online at Kohls.com and on Kohl's mobile app. In this session, Kohl’s will share how they launched a digital takeover with a celebrity and mid-tier influencers to reveal their biggest new brand of 2019.
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