Event Recaps
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United Way 132 Years Young...and Counting
Event Recaps August 28, 2019United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.
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Your Digital Media Budget: Build It and Get It Approved
Event Recaps August 28, 2019Learn from the digital experts about their process, strategies, attribution analysis, and tactics used to develop and sell their digital media budgets to the keeper of the purse strings.
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Bolster Your Planned Gift-Giving
Event Recaps August 27, 2019The ASPCA (American Society for the Prevention of Cruelty to Animals) and MarketSmart explained how to leverage technology to generate leads for planned gift-giving.
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Effectively Leveraging Co-Operative Databases
Event Recaps August 27, 2019In this session, Boys Town discussed how it utilized transactional data and modeling to improve results and gain insight from Wiland and Infogroup as to how other organizations are leveraging their cooperative databases.
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Evolution vs. Innovation
Event Recaps August 27, 2019Adrian White Slagle, director of new business and account management at One & All, Steve Froehlich, deputy chief development officer at ALSAC/St. Jude Children’s Research Hospital, and Kyla Shawyer, chief transformation catalyst at Moore DM Group, discussed the importance of innovation in the nonprofit world.
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Face-to-Face: We’ve Got the Who, What, When, Where, and How. We Need Why!
Event Recaps August 27, 2019Representatives from No Kid Hungry, The Nature Conservancy, and The Audubon Society shared different experiences with face-to-face canvassing.
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Great Story. Now What? Why It Pays to Be All in on Social
Event Recaps August 27, 2019In this session, learn what it means to be “all in” on social, as it relates to your organic storytelling strategy, to your paid amplification, to making sure all the tools are there for your constituents to support, donate, share, and engage meaningfully with you.
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How Charities Work with Brands to Raise Funds and Awareness
Event Recaps August 27, 2019At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.
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Impossible Growth Numbers: Transformational Program Changes
Event Recaps August 27, 2019This panel discussion included four industry and nonprofit leaders who answered questions that they’ve heard from their own Board and CEOs that required shifts within their programs, so you can prepare how you’d answer something similar when you want to make a transformational shift.
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Keeping Yellowstone Forever: How Trend-Spotting Saved EOY
Event Recaps August 27, 2019In this session, the team at Anne Lewis Strategies and Yellowstone Forever walked through the innovations and digital experiences that helped bring Yellowstone to the backyards — and hearts — of their entire audience, securing a 50% increase year-over-year gifts, and a stronger end-of-year in 2018 than ever before.
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Meeting the Next Generation Where They Are
Event Recaps August 27, 2019In this session we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.
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Mid-Level Giving by the Numbers
Event Recaps August 27, 2019Mid-level giving programs are growing across nonprofits of every size and sector. Using data from a variety of nonprofit sectors, uncover donor and revenue trends for this growing population of valuable contributors.
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Send Less, Raise More: Rethinking Email Segmentation
Event Recaps August 27, 2019In this presentation, learn about a case study of a large nonprofit's woes about the "burn and churn" of sending too much email and the surprising gains of adapting a paradigm-shifting communication strategy.
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Show Them The Way: How to Upgrade Donors to Mid-Level Giving
Event Recaps August 27, 2019Hear from organizations that are growing their mid-level programs year-over-year. They shared strategies you can deploy that will help you bring in the right kind of donors, how and when to ask them to increase their giving, and how to ensure they continue to give at higher levels.
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The Art and Science of High-Touch, Mid-Level Giving
Event Recaps August 27, 2019Learn how Planned Parenthood increased revenue retention and ROI within its mid-level program using data analytics, segmentation, and strategic cultivation.
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The Power of Purpose
Event Recaps August 27, 2019Chief Marketing and Experience Officer Emily Callahan explored ways that St. Jude Children’s Research Hospital is unlocking the power of purpose in its mission, and how others in the nonprofit community can apply these insights as a pathway for their own growth and sustainability.
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Turning the Ship: A Program Stabilization “How To” Guide
Event Recaps August 27, 2019This informative session provided attendees with a step-by-step "how to" guide for program stabilization to reverse the course of downward trends.
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What Happened in December 2018, and What to Do About It
Event Recaps August 27, 2019This session highlighted how nonprofits can prioritize connection, relevance, and authenticity in marketing strategy to help solve for December woes.
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Who Is That “Anonymous Donor,” Anyway?
Event Recaps August 27, 2019Learn how you can maximize your matching gift offer in a way that instills trust and excitement with your donors, from fundraising experts who have seen the good, the bad, and the ugly in execution.
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How Great Culture Benefits Fundraising
Event Recaps August 26, 2019With many fundraisers facing challenges in activating change and persevering in the face of difficult organizational cultures, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.
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