Event Recaps
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CCPA Data Broker Regulations: Discussion
Event Recaps February 19, 2025This session provided perspectives on the new CCPA Data Broker regulations that came into effect in late 2024.
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NAD: A Look Behind and a Look Ahead
Event Recaps February 19, 2025In this session, Mary Ann Wymore, partner at UB Greensfelder LLP, discussed NAD.
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The New FTC’s Priorities and AI in Marketing and Digital Media
Event Recaps February 19, 2025In this session, speakers discussed the new FTC’s priorities and how AI is shaping the marketing and digital media space.
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Data and AI Take Flight: Revolutionizing Marketing and Operations for Tomorrow
Event Recaps February 13, 2025In this session, learn how Delta Air Lines is harnessing the power of data and AI to revolutionize marketing strategies, elevate customer experiences, and streamline operations.
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Storytelling in the Age of AI
Event Recaps February 13, 2025An in-depth exploration of how AI and human intelligence can work together in brand storytelling, examining the evolving content landscape and providing a framework for successful AI-human collaboration in marketing.
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Becoming a Zero-Waste Marketer: Sustainability from Personal to Professional to the Planet
Event Recaps February 12, 2025In this session, Dan Dipiazzo from the Georgia Aquarium explored how marketers can impact the world we share by taking a zero-waste approach to their professional activity, and how sustainability starts with a personal commitment to creativity, learning, and growth.
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Break the Mold, Steal the Show — How Stagwell's Sport Beach Disrupted the Experience Landscape at Cannes Lions
Event Recaps February 12, 2025In this session, learn how Stagwell's Sport Beach — built on shifting sands and with an audience-first strategy at its core — became the home for global networking, new partnerships, fierce pickleball, and big business between agencies, athletes, brands, and media partners alike at Cannes Lions.
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Developing a Culture of High Performance: Lessons from Citi
Event Recaps February 12, 2025During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.
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Making History: A Look at How the Atlanta Falcons, in Partnership with Crocs, Created a Sponsorship Activation for the Record Books (Literally)
Event Recaps February 12, 2025Crocs, the popular foam footwear brand, became a sponsor of the Atlanta Falcons for the first time in 2024. The initial motivation behind the Falcons partnership was to create a “splash” moment in the 2024 season, which featured a 6-foot tall mascot known affectionately to fans as Freddie Falcon.
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Revolutionizing Fandom: How TelevisaUnivision Partnered with Brands to Engage Fútbol Fanáticos with Liga MX
Event Recaps February 12, 2025In 2024, TelevisaUnivision redefined fan engagement, bringing official sponsors to the center of Liga MX fandom through a mix of branded storytelling, tentpole activations, and strategic partnerships. Learn about best practices for engaging U.S. Hispanics soccer fans and the power of authentic experiences.
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The LEGO Group: Building the Future Brick by Brick
Event Recaps February 12, 2025In this session, Chief Product and Marketing Officer Julia Goldin highlighted the LEGO Group’s approach to engage new audiences by embracing digital transformation and inclusivity, ensuring that the brand resonates with both traditional fans and a new generation of builders.
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Ally Bank’s Strategy for Authentic LGBTQ+ Marketing
Event Recaps February 4, 2025At the direction of its CMO, Ally Bank constructed a detailed LGBTQ+ marketing framework that includes Pride branding, a Pride microsite, and major media activations from Netflix to NASCAR. Brian Roach, senior director of marketing, walked through Ally’s 2024 LGBTQ+ marketing strategy.
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Championing ERGs
Event Recaps February 4, 2025Employee Resource Groups (ERGs) can be invaluable to an organization, but there is a need for greater transparency, active listening, and connection to enhance the ERG’s impact. This session looked at the state of ERGs and included a discussion on how marketers can support ERGs.
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Lime: Creating Shared Sustainable Transportation for All
Event Recaps February 4, 2025Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.
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Navigating Retail Media Measurement for Accountability and Growth
Event Recaps February 4, 2025Retail metrics are more complex than metrics for traditional media. Discover how brands are applying best practices in measurement to drive clarity and results as well as steps the industry is taking to improve retail media measurement.
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Setting the Agenda
Event Recaps February 4, 2025It's important to identify ideas and best practices to help buyers optimize their investments in retail (and commerce) media. In this session, speakers laid the foundation by reviewing research from ANA and insights from Kroger Precision Marketing.
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The Future of Brands and Media Is Anchored in Retail
Event Recaps February 4, 2025An in-depth analysis of how retail media is reshaping the marketing landscape, with global spend expected to hit $160 billion in 2025 and account for nearly 25 percent of all U.S. media ad spend by 2028.
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Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask
Event Recaps January 30, 2025In this session, InfoSum took offered marketers insights into basic privacy principles, including the current state of cookie-less play, the importance and sensitivity of first-party data, the types of privacy-enhancing technology that exists in market, and how it all comes together within a data clean room.
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Perfect Match: How to Pick Creators That Break Through
Event Recaps January 30, 2025In today’s creator landscape, selecting the right talent is crucial to building campaigns that truly resonate. Mattel shared their tested strategies for identifying creators who align with brand values, engage target audiences, and bring campaigns to life.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Event Recaps January 30, 2025Learn how the IDEAL marketing team concepted an influencer brand trip and corresponding content plan to help drive buzz around these new product launches. This session offered insight into how influencers can be just as effective in B2B marketing as in B2C marketing, even on a low budget.
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