Event Recaps
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A Survey of the Laws and Regulatory Environment Impacting AI and Advertising
Event Recaps November 14, 2024In this session, Tara Potashnik of Venable provided a comprehensive overview of the current legal and regulatory landscape surrounding AI in advertising, equipping marketers with the knowledge to navigate potential risks and ensure compliance in their AI-driven initiatives.
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AI in Travel: Redefining Experiences and Recommendations
Event Recaps November 14, 2024In this session, forward-thinking travel industry leaders explored how destination marketing organizations (DMOs) are leveraging artificial intelligence to create highly personalized travel experiences.
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AI-Driven Marketing for a Post-Advertising World
Event Recaps November 14, 2024Brandtech Group partner and head of emerging tech, Rebecca Sykes walked through the frontier of marketing and explored how AI is not a scary monster but just a technology, a tool, and entirely dependent on who uses it and how.
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Answering the Future of Advertising: Brand Truth, AI, and the Answer Economy
Event Recaps November 14, 2024Generative AI has transformed the shopper journey. Success now means embracing the "boring basics" such as content-rich brand websites and robust FAQs that serve as essential "algorithmic anchors," feeding AI with the clarity and depth it needs.
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Hyper-Personalized Advertising: One Size Does Not Fit All
Event Recaps November 13, 2024With rapid advancements in advertising and marketing technology and data-driven strategies, advertisers can engage with consumers on increasingly personal levels. With the enhanced opportunity to engage consumers, advertisers also have to navigate a constantly shifting legal landscape.
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The Use of AI and Legal Ethics
Event Recaps November 13, 2024Much like the introduction of social media ushered in a host of new ethical questions and concerns, the use of AI has also led to a series of ethical questions. In this session, hear about the latest ethical guidance in this area as well as potential ethical issues that still await further guidance.
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Unlocking Marketing Potential: The Power of Customer Data Governance
Event Recaps November 13, 2024This presentation delved into the critical role of data governance in empowering marketers to leverage customer data effectively and automatically.
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“Hooray for Madison Avenue!” How a Brand Can Become a Player in Hollywood
Event Recaps November 12, 2024In this session, we will hear from industry leaders about the many challenges that a brand faces (business, legal, internal, external, temporal, eternal) when they break free from the confines of the thirty-second commercial to create compelling long-form content.
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“We’re Putting the Brand Back Together” — Getting the Most out of Brand Partnerships with Artists
Event Recaps November 12, 2024In this session, get a lively discussion on the cutting edge of brand-artist partnerships Our panel will walk through scenarios and what to consider when partnering talent with brands, including leveraging data and technology to boost engagement and ROI from such campaigns.
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An In-House Lawyer's Guide to Consumer Reviews and Testimonials
Event Recaps November 12, 2024This panel will feature a discussion of key issues and recent trends related to consumer reviews and testimonials.
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Are We Smarter Yet? How Artificial Intelligence Is Influencing Advertising and Marketing Right Now, and What We Can Expect Next
Event Recaps November 12, 2024Join a multi-disciplinary team from Venable LLP to discuss the latest regulatory and business developments in artificial intelligence and what’s on the horizon, with a focus on the topics most relevant to brand advertisers right now.
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Bridging Legal Frontiers: Navigating the Intersection of Luxury, Wellness, and Technology
Event Recaps November 12, 2024From influencer marketing to augmented reality experiences, speakers will examine the regulatory frameworks governing advertising practices and the adoption of cutting-edge technologies in luxury wellness offerings.
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Complying with the New FCC TCPA One-to-One Lead Generation Ruling
Event Recaps November 12, 2024In this session, industry experts and leaders took a deep-dive into compliance needs with the FCC’s new one-to-one lead generation rules and topically and logically related standards.
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Consumergeddon: Can You Survive the Deceptors?
Event Recaps November 12, 2024Junk Fees, Bait-and-Switch, AI Deepfakes, False Endorsements, Dark Patterns — it’s enough to make anyone’s head spin. This session will bring to life the maze of deceptions and legal issues that are amplified by the capabilities of modern technology – and that we as advertising lawyers must adapt to navigate.
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Earthquake in California! Online Charitable Fundraising Platform Law Shakes up Online Cause Marketing…with Aftershocks in Hawaii
Event Recaps November 12, 2024California AB 488 has taken full effect, creating registration and other duties for many types of previously exempt cause-marketing programs when conducted online. Learn what is covered and how to comply.
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It’s Not Your Father's Oldsmobile: Ten Things You Need to Understand to Counsel in Advertising Today
Event Recaps November 12, 2024This session will explore the profound shift in the philosophical underpinnings of advertising law. It's not just the rules that are evolving — it's the very way regulators, courts, and the NAD are thinking about our industry.
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Massive Change: FCC Overhauls TCPA Consent Provisions and Provides New AI
Event Recaps November 12, 2024In this session, Eric J. Troutman – known as the "Czar of the TCPA" – will be breaking down everything you need to know about the biggest TCPA developments of 2024. Also, Puja J. Amin (Queenie!) provides everything you need to know about complying with the TCPA and the new rules from an operational perspective.
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Mastering International Advertising: Top Tips for Advertising in Europe, The UK, Canada, and South America
Event Recaps November 12, 2024Join GALA for this session, where we will shine a light on insights and trends in key markets. Speakers will explore the latest legal and regulatory developments, challenges and creative solutions in advertising and marketing across Europe, the UK, Canada, and South America.
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Risk and Reward: Navigating AI Compliance and Risk Allocation in Advertising
Event Recaps November 12, 2024AI is revolutionizing advertising with game-changing creative capabilities and efficiencies, but it also brings new legal risks. Discover how to craft contracts that balance risk fairly among all parties and learn practical strategies for staying compliant and minimizing liability under the latest AI regulations.
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Thinking Like an Enforcer to Minimize Advertising and Marketing Risks
Event Recaps November 12, 2024This panel will focus on identifying the top advertising enforcement and regulatory priorities and explore the most significant consumer protection concerns.
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