Break the Mold, Steal the Show — How Stagwell's Sport Beach Disrupted the Experience Landscape at Cannes Lions | Event Recaps | All MKC Content | ANA

Break the Mold, Steal the Show — How Stagwell's Sport Beach Disrupted the Experience Landscape at Cannes Lions

In this session, learn how Stagwell's Sport Beach — built on shifting sands and with an audience-first strategy at its core — became the home for global networking, new partnerships, fierce pickleball, and big business between agencies, athletes, brands, and media partners alike at Cannes Lions.