Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask | Event Recaps | All MKC Content | ANA

Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask

In this session, InfoSum took offered marketers insights into basic privacy principles, including the current state of cookie-less play, the importance and sensitivity of first-party data, the types of privacy-enhancing technology that exists in market, and how it all comes together within a data clean room.