Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask | Event Recaps | All MKC Content | ANA

Everything You Wanted to Know About Clean Rooms but Were Too Afraid to Ask

This session takes the marketer and practitioner on a journey of basic privacy principles, including the current state of cookie-less play, the importance and sensitivity of first-party data, the types of privacy enhancing technology that exists in market, and how it all comes together within a data clean room.