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Case Studies

  • Do Away with To-Do

     Effie Awards   May 30, 2019  

    In a competitive yet blurry category (home services), TaskRabbit needed to break through with compelling creative that defined a clear value proposition for the brand. Communications personified the To-Do List as a common enemy and introduced TaskRabbit the consumer's new savior.

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  • Don't Search It

     Effie Awards   May 30, 2019  

    This campaign was designed to educate rural teen boys about the health consequences of smokeless tobacco (“dip”) by tapping into what makes them unique: their natural curiosity and native digital search behaviors.

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  • Dundee: The Son of a Legend Returns Home

     Effie Awards   May 30, 2019  

    After years of tactical performance campaigns, Australia’s market share in the U.S. remained stagnant. So in 2018 Tourism Australia pivoted their approach, hijacking the Super Bowl with a powerful lead-generation campaign masquerading as the next big Hollywood blockbuster reboot.

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  • Every Baby Is a Gerber Baby: Sparking a Global Dialogue on Inclusion

     Effie Awards   May 30, 2019  

    To better connect with today’s families, Gerber brought its core brand value — that every baby is a Gerber baby — to life by choosing Lucas Warren, a hero, an icon, and the first baby with Down syndrome to represent the brand.

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  • Every Day Is Monumental

     Effie Awards   May 30, 2019  

    MGM National Harbor's challenge was to find incremental growth. Observing dramatic swings in midweek foot traffic — compared to crushing weekend crowds — we found an obvious, but untapped business opportunity.

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  • Excedrin Works

     Effie Awards   May 30, 2019  

    Rather than just talk about a migraine, Excedrin harnessed the power of 360° video to allow non-sufferers to experience a migraine’s visual and sound-related symptoms first-hand.

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  • Fail Fearlessly

     Effie Awards   May 30, 2019  

    MedExpress knew educating consumers about its services during an emergency would be too late, so the brand educated them during the most non-emergency time it could think of by diagnosing fail videos on the internet.

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  • Feats of Middle Age

     Effie Awards   May 30, 2019  

    With its Feats of Middle Age campaign, SlowMag focused on forty-something men who might be experiencing the first signs of middle age in the form of random muscle aches, prolonged soreness, and an increased difficulty in completing once simple tasks like putting on a pair of socks.

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  • Five Years of Greatness on PlayStation 4

     Effie Awards   May 30, 2019  

    PlayStation is a sustained success story against all odds. In 2013 we were lagging behind two mighty and beloved gaming brands. In spite of this, we were able to win at launch and maintain market leadership for 5 years.

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  • Flavors Hook Kids

     Effie Awards   May 30, 2019  

    Flavored cigarettes were banned in 2009, but the loophole for other products proved disastrous over the next decade. California’s Department of Public Health launched an integrated campaign across 14 markets and 7 languages to help parents recognize deceptive new flavored products (and get angry).

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  • Fresh Step Clean Paws

     Effie Awards   May 30, 2019  

    In a cat litter market plagued by overpromises, we had to persuade skeptical pet parents that Fresh Step's new product innovation, Clean Paws, was the first low-tracking litter solution that actually worked.

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  • Friends Again

     Effie Awards   May 30, 2019  

    By leading with the voices millennials trust and creating an occasion for conversation and compassion, Bank of America’s #FriendsAgain campaign generated new mobile banking customers and, ultimately, its new Zelle technology disrupted the disruptor, becoming the leader in transactions over Venmo.

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  • Health and Beauty Reinvention

     Effie Awards   May 30, 2019  

    By embracing the reason members join BJs, we were able to get them to rethink the less-shopped Health and Beauty Care category. We reinvented the shopping experience, creating more intuitive adjacencies, added wayfinding and developed a compelling awareness campaign to drive traffic to the department.

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  • High & Mighty Launch

     Effie Awards   May 30, 2019  

    The Hillman Group sought to expand their share in the hardware aisle by developing a new wall-hanging brand that would appeal to a new audience. Hillman created a tool-free hanging brand, High & Mighty, for people averse to using tools — eliminating “hangxiety” when hanging something in their home.

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  • Hot Spots

     Effie Awards   May 30, 2019  

    An innovative research study titled “Hot Spots,” and the campaign that sprung from it, helped to position Napoleon’s hearth products as essential in enhancing life’s memorable moments and elevated the importance of their fireplaces in the minds of professional contractors, architects, dealers, and consumers.

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  • How an "Outage" Turned IBM from Humdrum to Hero

     Effie Awards   May 30, 2019  

    To capture the attention of MWC 2018 attendees and drive growth, IBM broke the mold on product demos by launching "Outage." This adrenaline pumping choose-your-own-adventure product experience placed the audience in the driver's seat and drove unprecedented business results.

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  • How One Library Wrestled for Relevance and Won

     Effie Awards   May 30, 2019  

    Milwaukee Public Library’s Mitchell St. branch was viewed as a quiet, old-fashioned, solitary establishment, yet it offered the services its community desperately needed. The solution was to invite neighbors to an event that totally changed the way they viewed the library.

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  • How to Survive the Zombie Apocalypse

     Effie Awards   May 30, 2019  

    How do you get a world tired of zombie stories excited about another zombie video game? By re-framing a new entry into an overcrowded genre, State of Decay 2 was able to go from a little-known indie game sequel to a blockbuster hit.

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  • Imaginary Friend Society

     Effie Awards   May 30, 2019  

    Cancer is scary for anyone, let alone for a child and there are limited resources that explain cancer care in a way kids can understand. The Imaginary Friend Society translates medical-speak into kid-speak, explaining cancer in a way that’s relatable for kids.

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  • It's Time to #AxThePinkTax

     Effie Awards   May 30, 2019  

    European Wax Center grew sales by 33% by connecting a core attribute of its beauty brand, confidence, to a cause it believes in: The Pink Tax, a premium charged by companies for the “female” versions of products.

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