Case Studies | Marketing Knowledge Center

Answering the Call

Effie Awards May 30, 2019

To make network quality matter again, Verizon needed to remind the world that there are times when these differences are critical. So Verizon offered real survivors of high-stakes situations the opportunity to connect with the first responders who answered the call to save them.

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Ask the Cloud

Effie Awards May 30, 2019

Google needed Chief Technology Officers to raise their hands for a conversation with a Google Cloud Expert. By leveraging AI, the brand sent prospects a Google Home device hacked with Google Cloud knowledge so that they could ask the cloud-related questions they’re too afraid to ask anyone else.

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Attracting Modern Hosts to a Classic Holiday Brand

Effie Awards May 30, 2019

With its first TV spot in 10 years, which was supported it across channels, Honey Baked Ham created relevance with younger consumers and drove a substantial increase in holiday sales.

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Awakening a Dormant Market

Effie Awards May 30, 2019

Heading into 2017, Verizon Fios faced a major challenge. It was able to tap into an insight about the role of technology and the internet in people’s lives, reversing a negative sales trend into double-digit growth year-over-year.

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Be the Generation That Ends Smoking and #FinishIT

Effie Awards May 30, 2019

Despite challenges created by shifts in youth culture, an evolving tobacco industry and a constantly evolving media landscape, truth has been instrumental in cutting the teen smoking rate by nearly 33% in the past four years, and responsible for keeping 2.4 million 15-24 year olds from smoking.

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Bound by Nothing

Effie Awards May 30, 2019

JennAir had become synonymous with “entry-level luxury.” “Bound by Nothing” was designed to tear down this old idea of luxury and bring progress to a stagnant category.

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Boxed.com Olympics

Effie Awards May 30, 2019

P&G used their Olympic partnership to connect the elusive millennial shopper to a different out-of-the-box way to shop for their everyday essentials — Boxed.com, an e-commerce platform providing everyday bathroom, laundry, and household cleaning items.

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Breaking out of the Shell: Redefining the Incredible

Effie Awards May 30, 2019

The egg has become such a staple that penetration is no longer a viable strategy. By looking into food trends from today’s multicultural America, the American Egg Board created a new approach to egg advertising while boosting egg usage and perceptions of versatility, even as prices for eggs increased.

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Built-In Pins

Effie Awards May 30, 2019

To grow beyond the core DIYer, The Home Depot needed to meet millennials where they were most engaged in home improvement: Pinterest.

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Bullsh*t Free Eggs

Effie Awards May 30, 2019

"Cage-free eggs" sure sound nice, but egg buyers had been seriously duped into thinking they were buying the gold standard in eggs. Vital Farms and their pasture-raised eggs took aim at cage-free with “Bullsh*t-Free Eggs.”

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Burgers for Every 1

Effie Awards May 30, 2019

BurgerFi is an emerging fast-casual chain, with 100 locations, fighting to get noticed amid fierce competition. Building a strategy around what makes their burgers unique, BurgerFi drove its largest sales day ever with a 97% increase.

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Care Counts

Effie Awards May 30, 2019

Every day in America, thousands of kids miss school because they lack clean clothes. Whirlpool created the Care Counts program to install washers and dryers into schools across America to address the problem.

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Cascadian Farm: Good from the Ground Up

Effie Awards May 30, 2019

While doubling sales of Cascadian Farm at 185 co-op grocers across the United States, “Good from the Ground Up” brought an important, but not often considered subject to light: soil health and its impact on food.

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Celebrating an Unlikely Hero

Effie Awards May 30, 2019

After five years, Supercell Clash of Clans needed to keep gamers excited. Working side-by-side with the game team, we designed a month-long story with tentpole moments for mass awareness and sustained daily beats for hyper-involved fans.

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Cheerios Moments of Good

Effie Awards May 30, 2019

By using the scale of retail brands like Walmart and Cheerios to bring goodness and infectious positive energy into the world, the Moments of Good program proves that freely sharing goodness and happiness can not only delight shoppers; it can also lift the entire cereal category.

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Choose Blue Hen

Effie Awards May 30, 2019

Highmark Blue Cross Blue Shield Delaware needed to defend its State of Delaware membership share against one of the nation’s largest insurers by convincing employees to manually choose their health plan instead of auto-enrolling in the competitor’s less expensive option.

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Coral Crafters

Effie Awards May 30, 2019

To promote a game update for Minecraft that added life to its oceans, the brand harnessed the creativity of its players to help rebuild coral reefs in the real world.

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Country Time Legal-Ade

Effie Awards May 30, 2019

After decades of silence, Country Time Lemonade catapulted into the forefront of social conversation by taking a stand for lemonade stands. With lemonade stands across the U.S. being shut down due to arcane local laws, Country Time created the Legal-Ade program to support kids and their lemonade stands.

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Coverage Coalition: A Call to Action

Effie Awards May 30, 2019

In 2017, a new White House administration set its sights on weakening the Affordable Care Act by cutting the advertising budget by 90% and enrollment window by half. In response, the Coverage Coalition united to get the word out about ACA and ensure that Americans knew their health care options.

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David Bowie Is Here

Effie Awards May 30, 2019

When acclaimed exhibit DAVID BOWIE IS ended its five-year world tour at the Brooklyn Museum, Spotify created a complementary hyper-local experience for fans through immersive traditional media and content touchpoints.

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