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Case Studies

  • The Power of Live

     ANA Genius Awards   October 4, 2019  

    Learn how Live Nation for Brands established itself as a media organization beyond a live entertainment company and pushed the industry's traditional conventions of "brand sponsorship" to true "brand partnership" through live music culture.

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  • The Upside to Adopting B.O.S.S

     ANA Genius Awards   October 4, 2019  

    STX Entertainment used B.O.S.S (Business Outcomes, Strategy and Systems) to tee off a multi-year process to combine richer consumer insights, a marketing technology stack, agency reorganization, 2nd party data agreements, and robust analytics.

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  • A&W Beyond Meat Burger Launch with Influencers

     Effie Awards   June 6, 2019  

    This case describes how A&W became the first Burger QSR to forge a relationship with the county’s leading plant-based (Vegan) Influencers to help them win over the broader plant-based community for the launch of the Beyond Meat Burger.

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  • Abuse Exposed

     Effie Awards   June 6, 2019  

    Assaulted Women’s Helpline (AWHL) took on an issue that Canadian’s quietly keep behind closed doors, domestic abuse. It did it by cleverly illustrating that despite what you may have thought, domestic abuse isn’t an isolated issue among a disadvantaged low income few.

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  • Better Ingredients Brand Platform

     Effie Awards   June 6, 2019  

    This case describes how A&W repositioned a brand built around a nostalgic connection with baby boomers, to the first fast food restaurant people feel good about eating at.

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  • Beyond Meat

     Effie Awards   June 6, 2019  

    This case describes how a marketing campaign created awareness, excitement, and the highest sales in A&W’s 50-year history, all on the heels of the launch of a veggie burger.

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  • Big Mac x Bacon Collaboration

     Effie Awards   June 6, 2019  

    We used the return of the Big Mac Bacon as an opportunity to make McDonald’s a more attractive brand to one of their most allusive audiences — Young Canadians.

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  • Break Bread Smash Stigma

     Effie Awards   June 6, 2019  

    HIV isn’t the death sentence it once was, but HIV stigma lives on. Myths persist about how the disease is spread. As a world-leader in HIV/AIDS care, Casey House wanted to challenge this ignorance with truth and compassion.

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  • Bring Back Wildhood

     Effie Awards   June 6, 2019  

    In the face of declines across all our KPIs and a softening RV sales market, Go RVing Canada expanded the target audience and refocused the insight to address people's desire for authentic experiences with family and friends.

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  • Bud Gold Campaign — Let It Shine

     Effie Awards   June 6, 2019  

    People with a personal connection to SickKids are more likely to become donors. By giving our advocates a platform to declare and share their personal connections to SickKids, we generated new leads at a lower cost than the industry average.

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  • CIBC Aventura — The Traveler's Travel Card

     Effie Awards   June 6, 2019  

    This case shows how Aventura used a powerful insight-led advertising campaign to become The Traveler's Travel Card and for the first time — the category’s top choice.

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  • Cobalt Card Launch: You Do You

     Effie Awards   June 6, 2019  

    American Express Canada's "You Do You" campaign was one of the most successful launches in the brand's history delivering higher card spend and improving brand equity and acquisition among customers who were almost 10 years younger than Amex’s average cardmember.

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  • DUCEPPE Repositioning

     Effie Awards   June 6, 2019  

    The DUCEPPE Theatre has seen a consistent drop in revenue for over 15 years, but thanks to strategic repositioning, DUCEPPE is back on the path to profitability. Beyond curbing the decline, it has seen an increase in memberships as well as an increase in ticket sales.

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  • Family Tree

     Effie Awards   June 6, 2019  

    People with a personal connection to SickKids are more likely to become donors. By giving our advocates a platform to declare and share their personal connections to SickKids, we generated new leads at a lower cost than the industry average.

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  • Beautifully Real Moms

     Effie Awards   June 6, 2019  

    In order to increase its share of the baby care market, Dove launched a campaign to promote its new baby care line. Key to the campaign's success was leaning into Dove’s Real Beauty heritage and giving moms permission to be real instead of perfect.

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  • Huggies No Baby Unhugged

     Effie Awards   June 6, 2019  

    In order to turn around the Huggies® newborn business, which had been declining for almost ten years, Kimberly-Clark Canada leveraged the proven medical benefits of skin-to-skin contact for newborn babies to target new and expectant moms.

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  • I've Changed

     Effie Awards   June 6, 2019  

    In this geotargeted marketing campaign, Tourisme Montréal won over Québec City by turning the Montréal/Québec City rivalry into a love story.

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  • It's Me, It's Not My Period

     Effie Awards   June 6, 2019  

    We successfully launched U by Kotex® Fitness by challenging broad reaching and deeply embedded societal prejudices about menstruation which allowed Kimberly Clark to achieve 20% share of the active feminine care category.

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  • Koodo Shock-Free Data

     Effie Awards   June 6, 2019  

    With budgets flat, Koodo created and launched Shock-Free Data, a consumer benefit that increased the brand’s subscriber base. By eliminating millennials' fear of exceeding their data limit, Koodo challenged the assumption that telco providers want to gouge their customers.

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  • Lotto 6/49 — Integrated Year Three

     Effie Awards   June 6, 2019  

    By shifting the reason why people should play Lotto 6/49 and turning everyday moments of luck into purchase occasions, the campaign reversed decades of declining sales among millennials in the industry.

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