Case Studies
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Made for Doers
Effie Awards June 6, 2019In order to increase Kleenex’s share of the facial tissue category, the brand shifted perceptions of Kleenex from being a sick box to a superior tool that helps Canadians get things done everyday — especially in winter when getting things done is a source of national pride.
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Oh Henry! 4:25
Effie Awards June 6, 2019In 2017, millennial Canadians were only driving 7.7% of all Oh Henry! sales. To improve share among millennials, the brand created a new, limited edition variant to relieve a specific hunger popular among the target — the munchies (cannabis induced hunger).
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Reactine Pollen Alerts Integrated Campaign
Effie Awards June 6, 2019To fend off rivals and drive advantage, Reactine launched a multi-platform, data-driven Pollen Alerts Program that anticipated sufferers' needs and delivered real-time, dynamic, customized allergy messaging in high-receptivity environments.
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SickKids VS — All In
Effie Awards June 6, 2019When SickKids was built 70 years ago, it was the world’s largest pediatrics hospital, but the facility was showing serious signs of age. Tasked with launching the largest fundraising campaign in Canadian health care history we needed to rally the entire city of Toronto behind this construction.
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TESTED for Life in Canada
Effie Awards June 6, 2019To stake its claim in the Canadian retail landscape, Canadian Tire developed a platform that has broken-through the clutter, helped demonstrate quality, restored trust, and reinforced the brand's unique and ownable place in retail.
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The Canadian Dream
Effie Awards June 6, 2019Canadians were dismissing Chevrolet because of outdated cultural perceptions. This case demonstrates how local market insight was instrumental in helping Chevrolet overcome deep consumer apathy by reintroducing the brand through its made-in-Canada creative platform, The Canadian Dream.
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The Paralympic Network
Effie Awards June 6, 2019The Canadian Paralympics struggled to find the coverage they deserved in traditional media channels. In response, the brand created the "Become a Broadcaster" social sharing tool which allowed passionate fans to sign up to broadcast Paralympic events to their social networks.
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The Real #Goat
Effie Awards June 6, 2019By hijacking the biggest online conversation in the NBA community, Juicy Fruit found itself a new place in youth culture and increased sales in a declining category.
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Tina's Uterus
Effie Awards June 6, 2019When it comes to health care, efficacy reigns supreme. Motrin emotionally connected with young women by proving that the brand truly understood their pain and could effectively help manage it.
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Why Don't We Eat Together?
Effie Awards June 6, 2019Loneliness affects 40% of Canadian adults, and eating together is an easy way for people to feel less lonely. President's Choice fulfilled its brand purpose to help Canadians live better lives by bringing people together over food.
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"Get Into the Spirit" with Hershey at Ahold
Effie Awards May 30, 2019“Get Into the Spirit” tackled a unique challenge for Hershey during the Halloween season at Ahold, by focusing on engaging the retailer and shoppers earlier to drive conversion all season long.
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"Model Factory" Turns IBM from Outsider to Influencer
Effie Awards May 30, 2019IBM realized “Industry 4.0” sounded like a big, scary threat for VPs of manufacturing, so it created a gamified factory to make the complex future tangible. In a single execution, Model Factory drove purchase interest, validated leads, and achieved 22x our revenue goal.
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10-Day Detox Pet Program
Effie Awards May 30, 2019Supreme Source disrupted the shopper’s routine with a compelling message and point of difference in the right places at the right times to help drive the best gross sales in company history.
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2017 Retail Holiday Keepsakes Campaign
Effie Awards May 30, 2019By making caring relevant to a new Hallmark audience through heartfelt, playful, and shoppable content delivered in a personalized and relevant way, we made consumers reappraise and reconsider Keepsake Ornaments.
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2018 Winter Olympics: Experience the Moment Campaign
Effie Awards May 30, 2019Though Intel has successfully evolved its business offering over the years from microprocessors to emerging technologies, its audience still sees it a chipmaker. Intel leveraged their technology to transform the way the 2018 Winter Olympics were experienced.
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5 Gum: Regrets to Fight Regrets
Effie Awards May 30, 2019Young people knew 5 Gum but didn't have any meaningful connection to the brand. Our campaign proved that you don’t have to hold a mirror up to young people to grab their attention and drive results.
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7-Second Resumes
Effie Awards May 30, 2019Grads of Life needed a campaign that could transform the perceptions and practices of hiring managers and give opportunity youth a fair chance at employment. 7-Second Resumes was an innovative video format that broke through short attention spans and highlighted the overlooked life skills of these youth.
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A Renewed Fighting Spirit
Effie Awards May 30, 2019By stepping outside its comfort zone and introducing a more inclusive Fighting Spirit through new stories and a new UFC partnership, Modelo grew sales by +18% and surpassed brand awareness and favorability benchmarks.
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A State Claims Its Identity
Effie Awards May 30, 2019Pure Michigan is much more than just an ad campaign. In the face of recession, political change, and seemingly daily Detroit-bashing headlines, Pure Michigan has been instrumental in rebuilding the state’s economy, reputation, and pride when it desperately needed it.
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American Express Coachella 2018
Effie Awards May 30, 2019To insert a non-endemic brand like American Express into the cultural fabric of Coachella was a big ask. The brand transformed its card into something much richer for fans, with incredible success.
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