Case Studies

Talk to Asia’s Got Talent on Google Assistant
Smarties Awards November 7, 2019
The popular TV show Asia’s Got Talent used Google Assistant to create a unique fan experience.
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TD Ameritrade Watson Chatbot
Smarties Awards November 7, 2019
TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.
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The Adventure with King Leo and Friends
Smarties Awards November 7, 2019
To prevent Vietnamese children from getting cavities, P/S created a 21-day augmented reality adventure to make brushing teeth fun and instill the habit of brushing twice a day.
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The AI Dentist
Smarties Awards November 7, 2019
In Vietnam, beauty is intrinsic to social fabric of the country, and the need for a superior toothpaste for the perfect white smile was an opportunity for P/S.
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The Dodo x Samsung Slow-Mo
Smarties Awards November 7, 2019
In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.
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The First Colonel to Conquer Esports
Smarties Awards November 7, 2019
By creating Colonel KI and turning it into the new League of Legends icon, KFC was able to cement its position as an MVP with gamers, plus gain new fans for its mobile app and widespread buzz for its innovation.
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The Lay’s Announcer
Smarties Awards November 7, 2019
Lay’s used a soccer sponsorship to boost sales and increase brand affinity in Brazil.
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The Perfect 10 Is Now the 8
Smarties Awards November 7, 2019
To reach its target audience, push past competition, and raise the BMW 8 Series to the top of consumers’ consideration set, BMW created a campaign that showcased the luxury experience through a mobile-first approach.
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The Revival of the Klondike Jingle
Smarties Awards November 7, 2019
Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration through digital dynamic audio.
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The Shelter Pet Project Campaign
Smarties Awards November 7, 2019
The Shelter Pet Project used relationship targeting to increase pet adoption.
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The Snack Saga
Smarties Awards November 7, 2019
Fanta described how it created a voice-controlled game to promote its soda.
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Top Up and Keep Moving!
Smarties Awards November 7, 2019
FastPay became a utility payment app which Turkish customers used every day.
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Travel Texas FY’19 Campaign
Smarties Awards November 7, 2019
While mobile device website visitation was growing, Travel Texas needed to turn travel planners from “lookers to bookers.”
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TummerTime
Smarties Awards November 7, 2019
TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.
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UniCornetto: Creating Magic with Data
Smarties Awards November 7, 2019
Cornetto re-connected with Indonesian teenagers via the creation of a short film.
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Universal Kids’ American Ninja Warrior Junior
Smarties Awards November 7, 2019
Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.
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Universal Pain
Smarties Awards November 7, 2019
Excedrin enjoys a high awareness of 99 percent in the U.S. The challenge? Converting this awareness into sales and convincing consumers to purchase Excedrin, the head pain specialist, when they already have a generalist pain reliever, like Advil and Tylenol, at home.
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Using Crunchy Sounds to Drive an E-Commerce Boom
Smarties Awards November 7, 2019
Lay’s set out to increase impulse purchases in an era of e-commerce.
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Wall’s Gold Spirit
Smarties Awards November 7, 2019
For the first time since 1962, Indonesia was hosting the Asian Games. With all eyes on the country, it was a huge opportunity for Wall’s, the market leader for ice cream in Indonesia, to engage with the audience and celebrate Indonesian pride.
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What Would You Do For a Klondike Bar?
Smarties Awards November 7, 2019
Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.
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