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Case Studies

  • Visit the Zoo, It’s Good for You

     Effie Awards   May 30, 2019  

    After a small expansion, Seneca Park Zoo needed a big boost in attendance. Armed with studies that showed interacting with animals was proven to reduce stress, and knowing wellness tourism was the fastest growing travel sector, we repositioned the zoo as a wellness destination.

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  • webeefin?

     Effie Awards   May 30, 2019  

    To build relevance with an audience that was actively avoiding advertising, Wendy's blurred the lines between advertising and entertainment and created a hip-hop album full of Wendy's brand messaging.

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  • WeCounterHate

     Effie Awards   May 30, 2019  

    To counter hate speech, WeCounterHate built an AI-driven bot that identifies hate speech on Twitter and then sends an automated reply to hate speech authors that they needed to make an impossible decision: retweet and fund a donation to an anti-hate organization or delete their tweet.

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  • What's It Gonna Take?

     Effie Awards   May 30, 2019  

    LG burst the blind brand love bubble for Samsung and Apple by challenging consumers to think for themselves. We took on Goliaths by challenging consumers with a provocative question: What's It Gonna Take to switch to LG G7 ThinQ?

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  • Wish List

     Effie Awards   May 30, 2019  

    Lincoln needed to promote its holiday sale while simultaneously building a luxury brand. The "Wish List" campaign connected with luxury car buyers through shared values and led to improved brand perceptions combined with increased consideration and an increase in buying activities.

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  • ZIPLOC — Real Superheroes

     Effie Awards   May 30, 2019  

    How could Ziploc® strengthen its association with schools outside of its traditional back-to-school timeframe? During the launch of their Marvel Avengers bags/containers, Ziploc® diverted attention and investment to a different kind of superhero: teachers.

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  • 2018 Global Metals & Mining Conference App

     B2 Awards   May 29, 2019  

    BMO Capital Markets created an app to help attendees schedule meetings with executive leaders at its Global Metals and Mining Conference.

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  • 50 Days of Data

     B2 Awards   May 29, 2019  

    Mower created a data- and content-driven campaign to drive awareness and engagement. Building on the excitement and glow of its highly successful brand relaunch, it put its bold, brave and provocative new brand to work.

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  • ABB Expect More from Your Measurement

     B2 Awards   May 29, 2019  

    ABB stimulated interest in its comprehensive measurement and analytics solutions with tactics that included a cover tip with the magazine Hydrocarbon Processing.

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  • Accenture Scores at the "Big Game" with the 2019 Atlanta Super Bowl Host Committee

     B2 Awards   May 29, 2019  

    To help customers understand its digital transformation capabilities, Accenture invited potential clients to participate in interactive digital activations as part of Super Bowl week.

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  • ADAMA Radio AD — CROWS (-30)

     B2 Awards   May 29, 2019  

    To increase brand awareness among U.S. farmers, ADAMA created a radio ad that introduced the brand in a humorous, eccentric, and memorable way — featuring two crows battling over the pronunciation of its name and providing a quick snapshot of the company’s position.

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  • AkzoNobel Autoclear Aerodry

     B2 Awards   May 29, 2019  

    AkzoNobel developed a campaign to sell a new paint coating to body shops.

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  • Alpha Bravo Collins

     B2 Awards   May 29, 2019  

    In fall 2018, United Technologies acquired Rockwell Collins to form the largest aerospace supplier. The two merging parties, now known as Collins Aerospace, worked with Iris to build its new brand.

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  • Autodesk PDMC Campaign

     B2 Awards   May 29, 2019  

    By focusing on what really matters to engineers and tapping into their problem-seeker core, Autodesk was able to directly connect with them and increase engagement as well as lead generation.

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  • AXIS Cyber Center of Excellence

     B2 Awards   May 29, 2019  

    The insurer AXIS Capital explained how it reframed its role in mitigating the impact of a cyber-attack by focusing less on its role in helping to recoup lost revenue and more on its ability to help prevent the attack in the first place.

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  • Bringing Wireless Lighting Technology to Major League Baseball

     B2 Awards   May 29, 2019  

    Audacy created an advanced wireless lighting control system to easily customize and operate lighting for a room, building, or an entire campus from a single phone or tablet.

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  • Building Powerful Organic Site Gravity with SEO

     B2 Awards   May 29, 2019  

    InfinityQS promoted its SaaS with a raft of content marketing optimized for search.

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  • Canadian Cybersecurity 2018: An Anthology of CIO/CISO Enterprise-Level Perspectives

     B2 Awards   May 29, 2019  

    Technology company Symantec published a book and created a community for its target audience of Chief Information Officers and Chief Information Security Officers.

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  • Caterpillar’s New Approach to Trade Shows

     B2 Awards   May 29, 2019  

    At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.

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  • Cisco Uses Machine Learning to Create Customers for Life

     B2 Awards   May 29, 2019  

    Cisco also transformed its entire culture to be data centric and digital first — dedicated to giving customers a fully connected customer experience with the goal of creating customers for life.

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