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Case Studies

  • Jane Walker: Walking Toward Gender Equality in America

     Effie Awards   May 30, 2019  

    As a brand that believes progress is possible and beneficial for all, Johnnie Walker felt it had a responsibility to support those forging the future of America. Johnnie Walker seized Women’s History Month by introducing Jane Walker to celebrate the achievements of women, the men supporting them, and their shared journey toward gender equality.

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  • KeVita 6 Seconds to Commerce

     Effie Awards   May 30, 2019  

    KeVita needed to drive Amazon sales. We leveraged our branded content series and created :06 snackable cuts that catered to the shrinking attention spans of online consumers and drove shoppers to Amazon Fresh, where they could get delivery within 2 hours.

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  • Living Wine Labels

     Effie Awards   May 30, 2019  

    Living Wine Labels created an app that uses augmented reality to disrupt the wine aisle and speak directly to shoppers, by transforming its packaging into a platform for brand storytelling.

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  • Lost Angels

     Effie Awards   May 30, 2019  

    Facing low brand awareness, weak brand perceptions and a skyrocketing homeless population, Seattle’s Union Gospel Mission needed to inspire donors to engage and give significantly more.

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  • Lowes Foods Pair Your RITZ

     Effie Awards   May 30, 2019  

    By showing Lowes Foods shoppers how the many flavors of RITZ Crackers could be a surprising, yet welcome companion to the craft beers available at The Beer Den, the brand established a brand new occasion for RITZ Crackers and drove exploration within the portfolio.

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  • Made with Love Multi-Brand Platform

     Effie Awards   May 30, 2019  

    The holiday season is rife with recipes and inspiration — for Thanksgiving, Christmas, and New Year’s Eve. But shoppers feel pressure to create joyful and memorable experiences all season long, not just during the key dates. Tyson sought to fill this unmet need with meals that are “Made With Love."

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  • Make-A-Wish "Hope Is Medicine"

     Effie Awards   May 30, 2019  

    Make-A-Wish created a series of print, digital, and outdoor executions to illustrate the idea that hope can be just as important as medicine for seriously ill children.

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  • Master Your Summer

     Effie Awards   May 30, 2019  

    As grilling captains, we needed to do something different to grow our categories — we had to think beyond backyard cookouts and summer holidays. Leveraging retailer-specific shopper insights, we identified top-indexing summer activity trends and integrated Tyson into ownable, retailer-specific usage occasions.

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  • National Down Syndrome Society, C21 Dinner

     Effie Awards   May 30, 2019  

    People with Down Syndrome are among the most discriminated groups in the U.S., held back by multiple laws that prevent them from living independent lives. This case not only challenged and changed the way lawmakers see people with DS, it helped pass a law that brings independence within reach.

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  • One Million Acts of Good

     Effie Awards   May 30, 2019  

    By partnering with The Ellen DeGeneres Show, Cheerios rallied America to do and share One Million Acts of Good. The results: sales growth for Cheerios, a sharp spike in viewership for Ellen, and over $1 million dollars donated to those doing the good.

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  • Operation Santa

     Effie Awards   May 30, 2019  

    A single tweet dragged USPS' sentiment down to -44. We tried to change how Americans felt by touting facts, but facts are futile when fighting emotion. So, we showed them our heart instead by putting Operation Santa — a nearly forgotten, century-old program — onto every American's phone.

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  • OREO Mint Hot Chocolate at 7-Eleven

     Effie Awards   May 30, 2019  

    Our challenge was to drive cookie category growth at 7-Eleven to surprise and delight OREO shoppers with a unique, category-crossing event featuring a new, exclusive OREO hot beverage offering.

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  • Original Is Never Finished

     Effie Awards   May 30, 2019  

    A campaign for adidas Originals served as a powerful demonstration of reinvention that unified key markets, took over the conversation in streetwear, and sold more shoes than any in the history of Originals.

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  • Pepsi Generations Summer Music

     Effie Awards   May 30, 2019  

    In the face of increasing competition and decreasing category relevance, Pepsi sales were declining. To turn things around, we focused on Pepsi’s most loyal (and valuable) shoppers and appealed to their nostalgic nature with our exciting, retro “Pepsi Generations” program.

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  • PlayStation VR: Pioneering a New Reality

     Effie Awards   May 30, 2019  

    PlayStation VR represented a major investment in virtual reality on Sony’s part, so the brand needed to build a large enough install base to warrant future VR game and hardware development.

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  • Pop-Tarts Destiny 2 Promotion

     Effie Awards   May 30, 2019  

    Pop-Tarts drove reappraisal with the teen and young adult markets by partnering with Activision to turn each pastry into a delicious power-up that helped gamers advance in the year’s biggest game, Destiny 2.

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  • Prescribed to Death

     Effie Awards   May 30, 2019  

    By creating a moving personal experience that helped people see themselves in the crisis, National Safety Council was able to combat misperceptions about the opioid epidemic.

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  • Pretty Simple Drinks

     Effie Awards   May 30, 2019  

    Even though spirit shoppers wanted to serve beautiful cocktails during at-home gatherings, the intimidation and complexity of cocktails was causing them to switch to wine and beer. Diageo showed them just how easy it is to create Instagram-worthy cocktails in under 60 seconds.

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  • Putting the Care Back in Eye Care

     Effie Awards   May 30, 2019  

    In recent years the eye care category has been overtaken by big brands shouting discounts and deals, which makes them all seem the same. By re-dedicating the brand to premium eyecare instead of touting deals, Pearle Vision became the most trusted brand in the category and greatly exceeded goals.

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  • Range Rover Sport Dragon Challenge

     Effie Awards   May 30, 2019  

    As U.S. demand for SUVs has accelerated, the mainstream luxury players were claiming the same story of capability that Range Rover pioneered. The Dragon Challenge campaign reasserted why Range Rover Sport remains untouchable as the pinnacle of this segment.

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