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Case Studies

  • Recharging Redness Relievers in a Beautiful Way

     Effie Awards   May 30, 2019  

    With the goal of bringing new users into the eye drop category, Bausch + Lomb positioned LUMIFY’s unique benefits for whiter, brighter, more radiant looking eyes to a new target — the beauty enthusiast.

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  • Robocalls from Humans

     Effie Awards   May 30, 2019  

    The Steve Gleason Enduring Voices Act ensured funding for expensive devices ALS patients rely on to speak, but it was set to expire in October 2018. To build support for this bill, Team Gleason used the very technology ALS patients use to “reverse robocall” politicians and break through the political noise.

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  • Shattering Perceptions

     Effie Awards   May 30, 2019  

    Sales, share, and brand health were all in decline for Chevrolet, and the slump accelerated in 2008. We had to find a way to reverse the slide and discovered that surprise could work in our favor to shatter the negative perceptions.

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  • SpeakENDO Campaign

     Effie Awards   May 30, 2019  

    When it comes to pain, women are told throughout their lives to “suck it up” — it’s no different with endometriosis. SpeakENDO drove action through TV, web, and social increasing awareness, understanding, and diagnosis.

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  • Start Your Impossible

     Effie Awards   May 30, 2019  

    With a new partnership with the Olympic and Paralympic Movements, Toyota needed to uncover the way people think about mobility. Understanding that movement is the key to opportunity, the brand created a 360, cross-platform campaign. Start Your Impossible — when we’re free to move, anything is possible.

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  • Stay Wild

     Effie Awards   May 30, 2019  

    Over 3 million people visit Jackson Hole in the summer. Come winter, that drops to 200,000. so, we set out create a more sustainable economy by increasing winter tourism.

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  • Suburban Horror Story

     Effie Awards   May 30, 2019  

    To bring the everyday reality of sex trafficking close to home, Suburban Horror Story put visitors in a simulated sex trafficking operation on an everyday street.

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  • Success Starts Before

     Effie Awards   May 30, 2019  

    90% of horses suffer from gastric discomfort, but many horse owners aren’t aware of this issue, until it arises in its worst form, an ulcer. By encouraging horse owners to think about feed as a solution before stress is in the equation, we met our four-year sales goal within the first eight months of our campaign.

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  • Talking The Talk: P&G Blackish Integration

     Effie Awards   May 30, 2019  

    P&G upped its commitment in 2018 to the conversation about racial bias. An entire episode of sitcom “Black-ish” was written around 2017's “The Talk” campaign, reaching a truly interracial audience.

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  • Tallest Building on the Internet

     Effie Awards   May 30, 2019  

    With virtually no brand recognition in the U.S., Mitsubishi Electric needed a way to reshape the building industry skyline and gain a foothold in the market. It built the Tallest Building on the Internet.

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  • The Best Run SAP

     Effie Awards   May 30, 2019  

    With a new perspective on innovation, SAP became a uniquely relevant and strategic partner for businesses, regardless of size or industry.

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  • The Biggest Gift

     Effie Awards   May 30, 2019  

    For Holiday 2017, USPS focused on its empathy, not its strong, powerful infrastructure, to show, in the most magical way, it cared about even the littlest parts of the season.

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  • The Blank Page

     Effie Awards   May 30, 2019  

    To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.

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  • The Food Effect: A Brand Activation

     Effie Awards   May 30, 2019  

    Land O'Lakes needed to change its perception to fulfill its purpose of Feeding Human Progress. The brand went to SXSW with a provocative and interactive activation that showcased Land O’Lakes’ abilities and passions.

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  • The Zero Filter Awards

     Effie Awards   May 30, 2019  

    Collaborating with Grindr, BMW created the Zero Filter Awards, a live event celebration of LGBTQ community champions who rebelliously speak out without hesitation or apologies.

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  • Tiny Alaska Airlines Takes on Two Giants

     Effie Awards   May 30, 2019  

    Alaska Airlines took on two much larger competitors in California and established itself as a new contender. In doing so, the brand increased its awareness and consideration with Californians and significantly increased its share of flyers from United and Southwest.

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  • Tiny Hands by Trolli

     Effie Awards   May 30, 2019  

    This is the story of a risky brand taking a risque approach to rather non-traditional marketing. Trolli took over Times Square and social media to beat its record-breaking product innovation sales and successfully get into the mouths of a brand new audience.

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  • Top Your RITZ

     Effie Awards   May 30, 2019  

    Leveraging social content and retailer-specific mobile experiences, the RITZ brand told a versatility story that inspired different uses of RITZ Crackers (whether topped, dipped, or eaten unadorned), partner solutions, and consumption occasions.

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  • Turning Their Tweets Against Them

     Effie Awards   May 30, 2019  

    Burger King used a smart, low-cost paid media tactic to launch their own Spicy Nuggets online while simultaneously stealing Share of Voice from Wendy’s.

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  • Unfund/Fund

     Effie Awards   May 30, 2019  

    How does a 135-year-old regional bank with low awareness, low consideration, and very low marketing spend capture outsized interest? With “Unfund/Fund,” Bank of the West gave customers the needed emotional permission to look past its competitive deficiencies.

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