Case Studies

Cric N Coke — ICC Promo Game
Smarties Awards November 7, 2019
Coca-Cola developed a digital cricket game and a sweepstakes for chances to win seats at the ICC Cricket World Cup.
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DIMES Voice Command
Smarties Awards November 7, 2019
Turkish juice brand DIMES capitalized on the convenience of voice command technology to minimize the difficulty of following a recipe while using a mobile device.
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Do What You Can’t Jimmy Fallon
Smarties Awards November 7, 2019
To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.
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Doritos Cool & Hot 360 Interactive Video
Smarties Awards November 7, 2019
Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.
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Firehouse Subs FY18 Mobile Campaign
Smarties Awards November 7, 2019
Going into 2018, Firehouse Subs sales were declining. While declining sales affected the entire Quick-Service Restaurants (QSR) industry, Firehouse Subs was struggling to keep pace with key competitors.
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FlyGreen MIA Energy Efficiency Initiative
Smarties Awards November 7, 2019
Miami International Airport implemented an energy efficiency program, and partnered with Florida Power & Light Services to inspire travelers to join the cause by making changes at home.
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Fresh Take
Smarties Awards November 7, 2019
Miller Genuine Draft used Facebook Messenger and a buy-one-get-one-free promotion to improve sales in South Africa.
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FriesList
Smarties Awards November 7, 2019
McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.
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From Tianyi with Love
Smarties Awards November 7, 2019
NESCAFÉ explained how its marketers used personalized messages from one of China’s most popular singing cartoon characters.
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Gas-X Would You Rather?: Hacking the IG Stories Platform
Smarties Awards November 7, 2019
To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.
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Google: Easy Questions Don’t Always Have Easy Answers
Smarties Awards November 7, 2019
Google used hyper-contextual targeting to demonstrate to users in Vietnam how effective and helpful its mobile search capabilities could be.
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Hacking Prime Day
Smarties Awards November 7, 2019
Honey Nut Cheerios created a promotional campaign that leveraged one of the biggest shopping days of the year to “hack” voice SEO.
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Hellmann’s Real Food Rescue
Smarties Awards November 7, 2019
Hellmann’s worked to reduce food waste and serve the hungry.
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Hijacking High Gas Prices for High Returns
Smarties Awards November 7, 2019
MINI hijacked the high search demand for gas prices in Canada to increase awareness of its little-known fuel efficiency feature while still dominating fuel-efficient-car keywords.
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Histories with a Story
Smarties Awards November 7, 2019
Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.
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Influence the Influencer
Smarties Awards November 7, 2019
Castrol used a mobile gaming app to enlist local mechanics in China as brand ambassadors for its lubricant oil.
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Isbank’s Personal Assistant “Maxi” Launch Campaign
Smarties Awards November 7, 2019
Turkish bank Isbank launched an AI-based personal assistant named “Maxi” to provide 24/7 one-on-one financial assistance.
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Knorr Recipe Pal: Bringing Back the Cooking Habit of Filipinos
Smarties Awards November 7, 2019
Knorr encouraged Filipinos to cook rather than eat out or order in by providing recipes and cooking guidance directly to their phones.
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Less Screen Time, More Play Time
Smarties Awards November 7, 2019
Laundry brand OMO wanted to remind parents not to use screens when their kids were around, and instead to engage and play with them.
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Maria’s Message
Smarties Awards November 7, 2019
Movistar, one of the largest telephone companies in Latin America, launched a campaign to create awareness and provide access to a national emergency call center to report incidents of gender violence.
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