Case Studies

16 Days of Activism
Smarties Awards November 7, 2019
LegalWise described its campaign against the violence perpetrated on women and children in South Africa.
view
Abreva: Reaching a Younger Audience Through Mobile Video
Smarties Awards November 7, 2019
Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.
view
AdColony and Toyota Team Up to Drive Greater Vehicle Awareness
Smarties Awards November 7, 2019
Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.
view
Air Max Goes Bigger with Air
Smarties Awards November 7, 2019
Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.
view
All-Star Weekend
Smarties Awards November 7, 2019
Nike changed the game on how it engages basketball fans during its must-win live game moments.
view
Anmum Indonesia: Mum-to-Mum Ambassador
Smarties Awards November 7, 2019
Anmum developed a platform called #MumToMum where mothers could ask questions; share problems, fears, or doubts about pregnancy; and breastfeed among fellow parents.
view
Beacons of Hope
Smarties Awards November 7, 2019
Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.
view
Big & Tutorial
Smarties Awards November 7, 2019
Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.
view
Biti’s Smart — A Shoe Can Make Kids Smarter!
Smarties Awards November 7, 2019
Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.
view
Blazing into Late Night
Smarties Awards November 7, 2019
Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.
view
Brand Love Promo
Smarties Awards November 7, 2019
To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.
view
Bringing SWISS Out of the Sky and into Your Hands
Smarties Awards November 7, 2019
Swiss International Air Lines used augmented reality to encourage trial among American business class travellers.
view
Brushing Is Playing
Smarties Awards November 7, 2019
Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.
view
bubly Launch Campaign
Smarties Awards November 7, 2019
To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.
view
Cadillac CT5 ASMR Reveal
Smarties Awards November 7, 2019
Cadillac reimagined the process of announcing a new model through a mobile and social-first approach that increased brand awareness and created excitement among fans and followers for the CT5.
view
Chipotle Freeting: A Multi-Channel Mobile Approach
Smarties Awards November 7, 2019
Chipotle ran a contest that engaged participants across multiple channels and gave them the chance to win a free entrée.
view
Coke and the Chinese Food Battle
Smarties Awards November 7, 2019
Coca-Cola generated consumer engagement through an interactive promotion capable of generating sales and increasing Coca-Cola prevalence among China in Box delivery orders.
view
Connected Coke
Smarties Awards November 7, 2019
Coca-Cola created Connected Coke to help friends maintain their relationship, even when they weren’t in the same place.
view
Creating Retail Traffic Through Intelligent GPS Data Customer Mapping
Smarties Awards November 7, 2019
Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.
view
Creation Is Prayer, Projection of Hopes and Optimism to Win Presidential Election
Smarties Awards November 7, 2019
The presidential campaign of Joko “Jokowi” Widodo encouraged its supporters to create art to share their support for Jokowi and celebrate democracy.
view