Case Studies
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Shell Advance Forever Outriders
Smarties Awards November 7, 2019Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.
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Stage Stores’ ’90s-Themed Back-to-School Mobile Campaign
Smarties Awards November 7, 2019By generating a creative Back-to-School Trivia campaign that utilized fun ’90s-themed images, graphics, and trivia questions, Stage Stores drove engagement for its mobile marketing program and successfully connected with consumers through nostalgia.
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Swimco Drives 43.6 Percent Lift in Foot Traffic from Targeted Competitor Locations with Simpli.fi
Smarties Awards November 7, 2019Prior to partnering with Simpli.fi, Canadian swimwear retailer Swimco was finding it difficult to effectively reach a precise audience in multiple geographic areas while standing out from its competition in a crowded marketplace.
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T-Mobile Tuesdays
Smarties Awards November 7, 2019To increase T-Mobile Tuesdays’ program engagement, awareness, and participation, T-Mobile announced a new partnership with Taco Bell and leveraged a National Super Bowl ad while also launching a multi-channel activation.
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Talk to Asia’s Got Talent on Google Assistant
Smarties Awards November 7, 2019The popular TV show Asia’s Got Talent used Google Assistant to create a unique fan experience.
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TD Ameritrade Watson Chatbot
Smarties Awards November 7, 2019TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.
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The Adventure with King Leo and Friends
Smarties Awards November 7, 2019To prevent Vietnamese children from getting cavities, P/S created a 21-day augmented reality adventure to make brushing teeth fun and instill the habit of brushing twice a day.
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The AI Dentist
Smarties Awards November 7, 2019In Vietnam, beauty is intrinsic to social fabric of the country, and the need for a superior toothpaste for the perfect white smile was an opportunity for P/S.
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The Dodo x Samsung Slow-Mo
Smarties Awards November 7, 2019In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.
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The First Colonel to Conquer Esports
Smarties Awards November 7, 2019By creating Colonel KI and turning it into the new League of Legends icon, KFC was able to cement its position as an MVP with gamers, plus gain new fans for its mobile app and widespread buzz for its innovation.
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The Lay’s Announcer
Smarties Awards November 7, 2019Lay’s used a soccer sponsorship to boost sales and increase brand affinity in Brazil.
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The Perfect 10 Is Now the 8
Smarties Awards November 7, 2019To reach its target audience, push past competition, and raise the BMW 8 Series to the top of consumers’ consideration set, BMW created a campaign that showcased the luxury experience through a mobile-first approach.
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The Revival of the Klondike Jingle
Smarties Awards November 7, 2019Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration through digital dynamic audio.
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The Shelter Pet Project Campaign
Smarties Awards November 7, 2019The Shelter Pet Project used relationship targeting to increase pet adoption.
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The Snack Saga
Smarties Awards November 7, 2019Fanta described how it created a voice-controlled game to promote its soda.
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Top Up and Keep Moving!
Smarties Awards November 7, 2019FastPay became a utility payment app which Turkish customers used every day.
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Travel Texas FY’19 Campaign
Smarties Awards November 7, 2019While mobile device website visitation was growing, Travel Texas needed to turn travel planners from “lookers to bookers.”
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TummerTime
Smarties Awards November 7, 2019TUMS drove awareness among millennials for a new product through sampling and creative influencer content on social media.
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UniCornetto: Creating Magic with Data
Smarties Awards November 7, 2019Cornetto re-connected with Indonesian teenagers via the creation of a short film.
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Universal Kids’ American Ninja Warrior Junior
Smarties Awards November 7, 2019Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.
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