Case Studies
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Isbank’s Personal Assistant “Maxi” Launch Campaign
Smarties Awards November 7, 2019Turkish bank Isbank launched an AI-based personal assistant named “Maxi” to provide 24/7 one-on-one financial assistance.
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Knorr Recipe Pal: Bringing Back the Cooking Habit of Filipinos
Smarties Awards November 7, 2019Knorr encouraged Filipinos to cook rather than eat out or order in by providing recipes and cooking guidance directly to their phones.
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Less Screen Time, More Play Time
Smarties Awards November 7, 2019Laundry brand OMO wanted to remind parents not to use screens when their kids were around, and instead to engage and play with them.
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Maria’s Message
Smarties Awards November 7, 2019Movistar, one of the largest telephone companies in Latin America, launched a campaign to create awareness and provide access to a national emergency call center to report incidents of gender violence.
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McDonald’s Trick. Treat. Win! Campaign
Smarties Awards November 7, 2019McDonald’s discussed a Halloween-themed promotional game that capitalized on scannable QR codes and innovated by giving consumers the ability to choose the prizes for which they played.
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Mirinda — Laugh the Grudge Away for Tet
Smarties Awards November 7, 2019Mirinda, a Vietnamese soft drink, created an original song and music video to increase sales.
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Monty’s Wicket Warnings
Smarties Awards November 7, 2019To enhance viewership of cricket, Foxtel capitalized on AI technology to create a “predictive commentator” that alerted fans when critical moments were poised to emerge in the course of a 30-hour match.
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MTN DEW AMP GAME FUEL Launch
Smarties Awards November 7, 2019Mountain Dew connected with gamers on their terms to boost awareness of its product designed just for them.
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Nike World Cup: Daring Teenage Footballers to Be Their Best!
Smarties Awards November 7, 2019Nike’s idea was to enable young footballers to capture and share their goals using everyday mobile tech, specially installed cameras, and a partnership with UGC platform Weishi.
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Otees Mobile Game
Smarties Awards November 7, 2019Otees used an online game to build awareness for its cereal in South Africa.
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Pack Your Adventure with Dora
Smarties Awards November 7, 2019Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.
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Pitaya: The Princess Needs No Saving
Smarties Awards November 7, 2019Tuenti, a mobile phone company based in Argentina, created an online game to generate brand awareness and presence while reaching female millennials.
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Pronamel Intensive Enamel Repair — New Product Launch
Smarties Awards November 7, 2019GSK’s job was to promote the launch of Pronamel Intensive Enamel Repair (PIER) by positioning it as a step change in oral care.
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Pronamel PIER Launch
Smarties Awards November 7, 2019Pronamel used a mix of influencer and product-based content to generate awareness of enamel erosion and repair.
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Ready Player: Mom
Smarties Awards November 7, 2019In 2018, P/S established a dual objective: to launch and to upgrade consumers to its new premium anti-cavity product and increase consumption.
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Rennovative Test Drive
Smarties Awards November 7, 2019Renault partnered with a mobile shopping app to allow car buyers to order test drives that would originate from their doorsteps.
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Rescue Dogz
Smarties Awards November 7, 2019Online dog food company Güd wanted to increase its brand awareness and help Brazil’s largest rescue center secure as many dog adoptions as possible.
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Samsung S10 — Innovation at the Next Level
Smarties Awards November 7, 2019Samsung created an interactive video to educate consumers on the features of its new Galaxy S10 phone.
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SAY
Smarties Awards November 7, 2019Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.
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Sensodyne.com Relaunch
Smarties Awards November 7, 2019While Sensodyne’s legacy website was effective in providing product-specific education and easy access to coupons, it needed a refresh to become the authority and primary destination for information on tooth sensitivity and treatment.
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