Case Studies
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The Miami Project
Multicultural Excellence Awards January 15, 2020LIFEWTR by PepsiCo created an inspirational movement to bring art back to schools to advance sources of creation and creativity, with a goal to impact 10 million students in 2019.
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We La Gente
Multicultural Excellence Awards January 15, 2020Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.
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Your Best Never Comes Easy
Multicultural Excellence Awards January 15, 2020"Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.
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#RainbowCup
Smarties Awards November 7, 2019Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.
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16 Days of Activism
Smarties Awards November 7, 2019LegalWise described its campaign against the violence perpetrated on women and children in South Africa.
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Abreva: Reaching a Younger Audience Through Mobile Video
Smarties Awards November 7, 2019Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.
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AdColony and Toyota Team Up to Drive Greater Vehicle Awareness
Smarties Awards November 7, 2019Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.
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Air Max Goes Bigger with Air
Smarties Awards November 7, 2019Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.
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All-Star Weekend
Smarties Awards November 7, 2019Nike changed the game on how it engages basketball fans during its must-win live game moments.
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Anmum Indonesia: Mum-to-Mum Ambassador
Smarties Awards November 7, 2019Anmum developed a platform called #MumToMum where mothers could ask questions; share problems, fears, or doubts about pregnancy; and breastfeed among fellow parents.
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Beacons of Hope
Smarties Awards November 7, 2019Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.
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Big & Tutorial
Smarties Awards November 7, 2019Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.
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Biti’s Smart — A Shoe Can Make Kids Smarter!
Smarties Awards November 7, 2019Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.
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Blazing into Late Night
Smarties Awards November 7, 2019Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.
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Brand Love Promo
Smarties Awards November 7, 2019To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.
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Bringing SWISS Out of the Sky and into Your Hands
Smarties Awards November 7, 2019Swiss International Air Lines used augmented reality to encourage trial among American business class travellers.
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Brushing Is Playing
Smarties Awards November 7, 2019Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.
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bubly Launch Campaign
Smarties Awards November 7, 2019To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.
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Cadillac CT5 ASMR Reveal
Smarties Awards November 7, 2019Cadillac reimagined the process of announcing a new model through a mobile and social-first approach that increased brand awareness and created excitement among fans and followers for the CT5.
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Chipotle Freeting: A Multi-Channel Mobile Approach
Smarties Awards November 7, 2019Chipotle ran a contest that engaged participants across multiple channels and gave them the chance to win a free entrée.
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