Case Studies

360 Meditation by Nissan 360 Safety Shield
Multicultural Excellence Awards January 15, 2020
Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.
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Altuve Quits
Multicultural Excellence Awards January 15, 2020
DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.
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America's Best Toy Shop
Multicultural Excellence Awards January 15, 2020
Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.
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Animales Místicos
Multicultural Excellence Awards January 15, 2020
Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.
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Being a Kid Is Tough
Multicultural Excellence Awards January 15, 2020
The California Milk Processor Board strategized a campaign to target millennial parents.
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Changing the Game
Multicultural Excellence Awards January 15, 2020
As the brand committed to empowering everyone, Microsoft designed the first controller for gamers with limited mobility that enhances their gaming experience and empowers them to compete in new ways.
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Don't Hate Me Because I Am LGBTQ+
Multicultural Excellence Awards January 15, 2020
Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.
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Dream Crazy
Multicultural Excellence Awards January 15, 2020
The “Dream Crazy” campaign celebrates inspirational athletes that have pushed their sports (and sometimes the world) forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team.
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First Shave
Multicultural Excellence Awards January 15, 2020
In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.
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Go Back to Africa
Multicultural Excellence Awards January 15, 2020
Black & Abroad wanted to reinforce its position as a leader in redefining world experiences for the modern black traveler.
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Join Us for Good
Multicultural Excellence Awards January 15, 2020
Eastern Bank’s “Join Us For Good” campaign is the powerful articulation of its brand purpose, welcoming all customers, colleagues, and communities to join a movement focused on building advocacy, embracing social responsibility and helping improve equality in the communities Eastern Bank serves.
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Kim Jung Gi
Multicultural Excellence Awards January 15, 2020
To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.
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Life Reflected
Multicultural Excellence Awards January 15, 2020
Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.
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McDonald’s Rise N’ Rave
Multicultural Excellence Awards January 15, 2020
A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.
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Queer City (Pride + Progress)
Multicultural Excellence Awards January 15, 2020
P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.
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See Sound
Multicultural Excellence Awards January 15, 2020
Wavio developed an AI-powered technology that helps deaf and hard of hearing people live with more independence and security.
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Share for Good
Multicultural Excellence Awards January 15, 2020
Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.
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Smart Living
Multicultural Excellence Awards January 15, 2020
State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.
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The Extraordinary Example
Multicultural Excellence Awards January 15, 2020
Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.
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THE LOOK
Multicultural Excellence Awards January 15, 2020
Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.
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