Case Studies

Have a Little Adventure
ECHO Awards March 2, 2020
The Central Coast, just an hour north of Sydney, had a tourism problem.
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HIV on the Agenda
ECHO Awards March 2, 2020
Fundación Huésped strove to promote awareness of HIV among G20 leaders and citizens of the world through an installation that turned the real-life flags of G20 nations into a dynamic bar graph.
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How Myntra Gained Greater ROI from SEO than Paid
ECHO Awards March 2, 2020
It has been over a decade since Myntra has been making India fashion-ready. Having witnessed a humongous growth since its inception, Myntra saw an opportunity to enhance its already impressive ROI further.
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I’m Drinking It for You
ECHO Awards March 2, 2020
DB Breweries released a new beer into an already crowded low-carb beer market.
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Inner Nature
ECHO Awards March 2, 2020
Weleda sales were in decline as they were losing share to bigger competitors’ investment spending to capture leadership positions in the expanding category.
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Joker Festival
ECHO Awards March 2, 2020
Loterias y Apuestas del Estado wanted to appeal to a younger audience, so the company created an experiential campaign.
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Jr. Forecast
ECHO Awards March 2, 2020
Kronans Apotek wanted to create a sales campaign for parents of young kids that raised awareness of the importance of children wearing sunscreen.
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Kids Not for Sale
ECHO Awards March 2, 2020
Snapdeal wanted to leverage its platform to bring to light the magnitude of the problem of child trafficking.
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Kotak General Insurance: #DriveLikeALady
ECHO Awards March 2, 2020
Kotak General Insurance wanted to change the mindset of people toward women driving and to celebrate the contemporary Indian women who are driving with a discernible change in road safety while fighting deep-rooted societal biases.
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Kupu
ECHO Awards March 2, 2020
With just 3 percent of the New Zealand population speaking te reo (the Māori language) fluently, the Kupu app was designed to make te reo learning easy and accessible for everyone by putting bite-sized language learning in the palm of every smartphone user in New Zealand in an engaging, visual way.
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Lanzamiento Vanish Gold
ECHO Awards March 2, 2020
Vanish created messages that demonstrated and educated consumers on the correct use and effectiveness of its product while teaching them to read and follow product instructions.
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My Special Aflac Duck
ECHO Awards March 2, 2020
Aflac set out to enhance its perceived connection to the cancer cause, infuse deeper meaning into its iconic duck, and build an association with its desired brand archetype of innovation and care.
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New National Emergency
ECHO Awards March 2, 2020
DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.
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New Zealand’s Welcome
ECHO Awards March 2, 2020
Tourism New Zealand’s campaign was designed to purposefully integrate its paid, owned, and earned activities to build a stronger emotional connection between New Zealand and its target audience to accelerate their desire to plan and book a New Zealand vacation.
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On-Time Forecast
ECHO Awards March 2, 2020
Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.
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One Bite Is All It Takes
ECHO Awards March 2, 2020
Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.
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Planet or Plastic: Story that Stays
ECHO Awards March 2, 2020
National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.
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Project #ShowUs
ECHO Awards March 2, 2020
Dove set out to provide a new library of stock photography that would combat unhealthy ideals of beauty worldwide.
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Puppo
ECHO Awards March 2, 2020
Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.
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Romeo & Julio
ECHO Awards March 2, 2020
Uber launched a campaign based on a short film featuring two gay Sevillian men announcing their engagement to their respective families. The campaign promoted Uber’s pluralistic and inclusive vision, and improved the transportation company’s brand sentiment, and social media presence.
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