Case Studies

Why This Is L.L. Bean's Most Successful Campaign
REGGIE Awards May 16, 2020
“S’more Out of Summer” was L.L.Bean’s largest, most successful integrated brand engagement campaign, generating buzz, amplifying reach, and inspiring its audience to get outside to make the most out of summer.
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Will It Clog? These Videos Show All
REGGIE Awards May 16, 2020
Clorox's Liquid-Plumr “Will It Clog?” digital campaign made use of YouTube influencers, resulting in success across all metrics for the Liquid-Plumr brand.
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#MakeYourChoice
ECHO Awards March 2, 2020
McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.
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4/20 High-Atus
ECHO Awards March 2, 2020
Wingstop created a sequence of ads designed to appeal to marijuana users on 4/20. The ads sought to alleviate the boredom experienced as a result of repetitive ads while binge-watching programming.
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811 #IndiaInvited
ECHO Awards March 2, 2020
Kotak Mahindra Bank evoked the egalitarian values of its mobile banking service with an ad that drew parallels with a railway bench that anyone can use.
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ADT Fire Safety VR Experience
ECHO Awards March 2, 2020
ADT created a VR experience to highlight the dangers that its service could protect homeowners from.
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Alexa, Play My Song
ECHO Awards March 2, 2020
Amazon promoted its Echo smart speaker in India with a campaign that showcased the device’s ability to play music in response to a simple voice command.
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Bang & Olufsen Brand Experience
ECHO Awards March 2, 2020
Bang & Olufsen remodeled its digital customer experience with “shoppable” storytelling designed to keep users engaged on the site for longer.
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Catflix
ECHO Awards March 2, 2020
To promote new flavors of its cat food, Champion Cat created a content series that parodied existing intellectual properties such as Transformers with videos such as Catformers.
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Changing the Game
ECHO Awards March 2, 2020
Microsoft described how it promoted an adaptive controller that gave the disabled access to the world of videogame play.
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Click Courses 2018
ECHO Awards March 2, 2020
The Click Courses Initiative sought to support entrepreneurs and owners of small business management capacity.
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Columbia, The Official Soccer Team of Confusion
ECHO Awards March 2, 2020
Snickers used humor to capture the attention of Colombians during the 2018 World Cup Games.
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Economist World Cup
ECHO Awards March 2, 2020
The Economist reached new audiences by highlighting politics and current events related to the countries in each match of the World Cup games.
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Emails that Fit Your Life
ECHO Awards March 2, 2020
Dynamically developed emails allowed CIBC to delivered deeply personalized messaging at scale.
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Free or Persecuted
ECHO Awards March 2, 2020
Amnesty International reengaged lapsed members by creating a gamified brand experience tailored around the target’s passion points.
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Get Your Time Back
ECHO Awards March 2, 2020
To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.
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Go Back to Africa
ECHO Awards March 2, 2020
Black & Abroad took a pejorative phrase and reclaimed it as a way to encourage Black Americans to make Africa their next travel destination.
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Gringophobia
ECHO Awards March 2, 2020
Funny videos created and shared by influencers proved that there is no quick fix to becoming fluent in English.
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Hack this Billboard
ECHO Awards March 2, 2020
Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.
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Halloween at Liseberg
ECHO Awards March 2, 2020
A provocative short film that was eventually banned by YouTube helped a Swedish theme park raise awareness for its Halloween-themed programming.
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